A data profile of the people who buy, follow and care about Restaurants in Spain — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 20,143,796 people in Spain.
The average Restaurants fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Ana de Armas, The Residents, Zodiac (film), with strongest over-indexing on Ana de Armas (1.62× the country average).
Demographically, the Restaurants audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Restaurants fan in Spain is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Ana de Armas.
The key figures that characterise the Restaurants profile in Spain.
57.3% are female, 42.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.3 |
| Estimated audience size | 20,143,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Restaurants audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.6% |
| Italy | 4.2% |
Where the Restaurants audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~1M | 3.06× | |
| 02 | Catalonia | ~6.5M | 2.13× | |
| 03 | Canary Islands | ~2M | 2.04× | |
| 04 | Comunidad Valenciana | ~2.5M | 1.09× | |
| 05 | Andalusia | ~4M | 0.98× | |
| 06 | Cantabria | ~200K | 0.82× | |
| 07 | Basque Autonomous Country | ~600K | 0.80× | |
| 08 | Community of Madrid | ~2.5M | 0.79× | |
| 09 | Aragon | ~400K | 0.74× | |
| 10 | Region of Murcia | ~500K | 0.68× | |
| 11 | Navarre | ~200K | 0.66× | |
| 12 | Principality of Asturias | ~300K | 0.64× | |
| 13 | Galicia | ~600K | 0.63× | |
| 14 | Castile and León | ~500K | 0.58× | |
| 15 | Extremadura | ~200K | 0.50× | |
| 16 | La Rioja | ~60K | 0.47× | |
| 17 | Castilla-La Mancha | ~300K | 0.41× |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Residents | Music & Radio | 2.09× | ||
| 02 | Topps | Games | 2.03× | ||
| 03 | Mathematical optimization | Business & Career | 1.96× | ||
| 04 | Wuhan | Travel & Leisure | 1.85× | ||
| 05 | Zodiac (film) | Movies & TV | 1.82× | ||
| 06 | Polymerase chain reaction | Health | 1.69× | ||
| 07 | Diyarbakır | Travel & Leisure | 1.67× | ||
| 08 | Ana de Armas | Movies & TV | 1.62× | ||
| 09 | Sanofi | Health | 1.58× | ||
| 10 | Bonprix | Shopping | 1.58× | ||
| 11 | Serif | Brand | 1.58× | ||
| 12 | Tinnitus | Health | 1.58× | ||
| 13 | Stock pot | Home & Garden | 1.57× | ||
| 14 | Merlin (TV series) | Movies & TV | 1.56× | ||
| 15 | Wood block | Home & Garden | 1.56× | ||
| 16 | Blackboard Inc. | Business & Career | 1.55× | ||
| 17 | Het Laatste Nieuws | News | 1.55× | ||
| 18 | Cashback website | Shopping | 1.54× | ||
| 19 | Brain Test | Games | 1.53× | ||
| 20 | Telematics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.99× | |
| Pet Ownership | JOY | 0.91× | |
| Design Affinity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Urban Lifestyle | OPEN | 0.68× | |
| Individualism | JOY | 0.72× |
Restaurants has an estimated audience of 20,143,796 people in Spain, concentrated in Catalonia and Andalusia.
57.3% of Restaurants fans are female, 42.7% are male, with an average age of 45.3 years.
Restaurants fans show strongest brand affinity for Ana de Armas (1.62×), The Residents (2.09×), and Zodiac (film) (1.82×) over the country average.
Restaurants fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~4M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Restaurants itself, the audience over-indexes on The Residents (2.09×), Zodiac (film) (1.82×), Sanofi (1.58×), and Wuhan (1.85×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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