Rascasse Audience Intelligence

Restaurants Audience in Spain

A data profile of the people who buy, follow and care about Restaurants in Spain — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 20,143,796 people in Spain.

The average Restaurants fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Ana de Armas, The Residents, Zodiac (film), with strongest over-indexing on Ana de Armas (1.62× the country average).

Demographically, the Restaurants audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Restaurants fan in Spain is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Ana de Armas.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Restaurants profile in Spain.

Audience size
20.1M
in Spain
Gender
57.3%
42.7% male
Age
45.3
average years
Country rank
#35
Topic in Spain
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

57.3% are female, 42.7% are male, average age 45.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Restaurants audience in Spain
MetricValue
Female57.3%
Male42.7%
Average age45.3
Estimated audience size20,143,796
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Restaurants audience in Spain
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4927%
50+32%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Restaurants audience comes from Spain.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.4%
Japan5.6%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restaurants audience in Spain is strongest.

Fig. 05

Top regions by affinity

Restaurants fans by region: top regions in Spain
#RegionReachAffinity×
01Balearic Islands~1M3.06×
02Catalonia~6.5M2.13×
03Canary Islands~2M2.04×
04Comunidad Valenciana~2.5M1.09×
05Andalusia~4M0.98×
06Cantabria~200K0.82×
07Basque Autonomous Country~600K0.80×
08Community of Madrid~2.5M0.79×
09Aragon~400K0.74×
10Region of Murcia~500K0.68×
11Navarre~200K0.66×
12Principality of Asturias~300K0.64×
13Galicia~600K0.63×
14Castile and León~500K0.58×
15Extremadura~200K0.50×
16La Rioja~60K0.47×
17Castilla-La Mancha~300K0.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Restaurants audience
#·InterestCategoryAffinity×
01The ResidentsMusic & Radio2.09×
02ToppsGames2.03×
03Mathematical optimizationBusiness & Career1.96×
04WuhanTravel & Leisure1.85×
05Zodiac (film)Movies & TV1.82×
06Polymerase chain reactionHealth1.69×
07DiyarbakırTravel & Leisure1.67×
08Ana de ArmasMovies & TV1.62×
09SanofiHealth1.58×
10BonprixShopping1.58×
11SerifBrand1.58×
12TinnitusHealth1.58×
13Stock potHome & Garden1.57×
14Merlin (TV series)Movies & TV1.56×
15Wood blockHome & Garden1.56×
16Blackboard Inc.Business & Career1.55×
17Het Laatste NieuwsNews1.55×
18Cashback websiteShopping1.54×
19Brain TestGames1.53×
20TelematicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurants audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY0.99×
Pet OwnershipJOY0.91×
Design AffinityPREMIUM0.91×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurants audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.67×
Urban LifestyleOPEN0.68×
IndividualismJOY0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Restaurants have in Spain?

Restaurants has an estimated audience of 20,143,796 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Restaurants fans?

57.3% of Restaurants fans are female, 42.7% are male, with an average age of 45.3 years.

03

Which brands do Restaurants fans like most?

Restaurants fans show strongest brand affinity for Ana de Armas (1.62×), The Residents (2.09×), and Zodiac (film) (1.82×) over the country average.

04

Where do Restaurants fans live in Spain?

Restaurants fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~4M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Restaurants fans also like?

Beyond Restaurants itself, the audience over-indexes on The Residents (2.09×), Zodiac (film) (1.82×), Sanofi (1.58×), and Wuhan (1.85×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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