Restaurants Audience in Spain
Restaurants has an estimated audience of 20,143,796 people in Spain. 57.3% are female, 42.7% are male, average age 45.3. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Ana de Armas, The Residents, Zodiac (film), Sanofi, Wuhan.
The average Restaurants fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Ana de Armas, The Residents, Zodiac (film), with strongest over-indexing on Ana de Armas (1.62× the country average). Demographically, the Restaurants audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Restaurants fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.3 |
| Estimated audience size | 20,143,796 |
Audience persona
The typical Restaurants fan in Spain is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 6,525,000 | 2.13× |
| Andalusia | 3,873,748 | 0.98× |
| Community of Madrid | 2,665,772 | 0.79× |
| Comunidad Valenciana | 2,470,071 | 1.09× |
| Canary Islands | 1,800,000 | 2.04× |
| Balearic Islands | 1,012,838 | 3.06× |
| Basque Autonomous Country | 605,496 | 0.8× |
| Galicia | 596,763 | 0.63× |
| Castile and León | 511,850 | 0.58× |
| Region of Murcia | 468,593 | 0.68× |
| Aragon | 394,056 | 0.74× |
| Castilla-La Mancha | 334,859 | 0.41× |
| Principality of Asturias | 302,143 | 0.64× |
| Extremadura | 217,071 | 0.5× |
| Cantabria | 207,090 | 0.82× |
| Navarre | 165,637 | 0.66× |
| La Rioja | 59,639 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.62× | Movies & TV |
| The Residents | 2.09× | Music & Radio |
| Zodiac (film) | 1.82× | Movies & TV |
| Sanofi | 1.58× | Health |
| Wuhan | 1.85× | Travel & Leisure |
| Polymerase chain reaction | 1.69× | Health |
| Topps | 2.03× | Games |
| Serif | 1.58× | |
| Bonprix | 1.58× | Shopping |
| Blackboard Inc. | 1.55× | Business & Career |
| Brain Test | 1.53× | Games |
| Merlin (TV series) | 1.56× | Movies & TV |
| Telematics | 1.51× | Technology & Electronics |
| Cashback website | 1.54× | Shopping |
| Mathematical optimization | 1.96× | Business & Career |
| Stock pot | 1.57× | Home & Garden |
| Wood block | 1.56× | Home & Garden |
| Het Laatste Nieuws | 1.55× | News |
| Tinnitus | 1.58× | Health |
| MongoDB | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 0.98 |
| Price Sensitivity | PREMIUM | 0.97 |
| Luxury Orientation | PREMIUM | 0.96 |
| Community Orientation | OPEN | 0.95 |
| Patriotism | CONSERVATISM | 0.95 |
| Design Affinity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 5.7% |
| Italy | 4.3% |
See Restaurants audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Restaurants have in Spain?
Restaurants has an estimated audience of 20,143,796 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Restaurants fans?
57.3% of Restaurants fans are female, 42.7% are male, with an average age of 45.3 years.
Which brands do Restaurants fans like most?
Restaurants fans show strongest brand affinity for Ana de Armas (1.62×), The Residents (2.09×), and Zodiac (film) (1.82×) over the country average.
Where do Restaurants fans live in Spain?
Restaurants fans in Spain are most concentrated in Catalonia (reach 6,525,000), Andalusia (reach 3,873,748), and Community of Madrid (reach 2,665,772). These three regions account for the largest share of the active audience.
What other brands do Restaurants fans also like?
Beyond Restaurants itself, the audience over-indexes on The Residents (2.09×), Zodiac (film) (1.82×), Sanofi (1.58×), and Wuhan (1.85×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.