Restaurants Audience in Canada
Restaurants has an estimated audience of 15,138,186 people in Canada. 54.2% are female, 45.8% are male, average age 41.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: 7 Jours.
The average Restaurants fan in Canada is 41.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include 7 Jours, with strongest over-indexing on 7 Jours (1.56× the country average). Demographically, the Restaurants audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Restaurants fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.1 |
| Estimated audience size | 15,138,186 |
Audience persona
The typical Restaurants fan in Canada is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for 7 Jours.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 9,494,676 | 1.5× |
| Quebec | 6,824,984 | 1.88× |
| British Columbia | 3,691,333 | 1.63× |
| Alberta | 1,956,169 | 1.05× |
| Nova Scotia | 382,713 | 0.85× |
| Manitoba | 365,523 | 0.65× |
| Saskatchewan | 291,373 | 0.61× |
| New Brunswick | 261,000 | 0.75× |
| Newfoundland and Labrador | 112,781 | 0.49× |
| Prince Edward Island | 45,453 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7 Jours | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.0 |
| Urban Lifestyle | OPEN | 0.95 |
| Travelling | THRILL | 0.95 |
| Career Orientation | POWER | 0.92 |
| Early Adopter Mentality | POWER | 0.91 |
| Need for Security | CONSERVATISM | 0.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.6% |
| Italy | 4.2% |
See Restaurants audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.