A data profile of the people who buy, follow and care about Restaurants in Canada — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 15,138,186 people in Canada.
The average Restaurants fan in Canada is 41.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include 7 Jours, with strongest over-indexing on 7 Jours (1.56× the country average).
Demographically, the Restaurants audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 10 regions tracked by Rascasse.
The typical Restaurants fan in Canada is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for 7 Jours.
The key figures that characterise the Restaurants profile in Canada.
54.2% are female, 45.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.1 |
| Estimated audience size | 15,138,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Restaurants audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.6% |
| Italy | 4.2% |
Where the Restaurants audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~7M | 1.88× | |
| 02 | British Columbia | ~3.5M | 1.63× | |
| 03 | Ontario | ~9.5M | 1.50× | |
| 04 | Alberta | ~2M | 1.05× | |
| 05 | Nova Scotia | ~400K | 0.85× | |
| 06 | New Brunswick | ~300K | 0.75× | |
| 07 | Manitoba | ~400K | 0.65× | |
| 08 | Saskatchewan | ~300K | 0.61× | |
| 09 | Prince Edward Island | ~50K | 0.61× | |
| 10 | Newfoundland and Labrador | ~100K | 0.49× |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.00× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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