A data profile of the people who buy, follow and care about Restaurants in France — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 22,654,449 people in France.
The average Restaurants fan in France is 43.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Carrefour Express, vertbaudet, King Jouet, with strongest over-indexing on Carrefour Express (1.57× the country average).
Demographically, the Restaurants audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Restaurants fan in France is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Carrefour Express.
The key figures that characterise the Restaurants profile in France.
56.5% are female, 43.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.3 |
| Estimated audience size | 22,654,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Restaurants audience comes from France.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.6% |
| Italy | 4.2% |
Where the Restaurants audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~200K | 1.51× | |
| 02 | Provence-Alpes-Côte d'Azur | ~2M | 1.34× | |
| 03 | Île-de-France | ~4.5M | 1.16× | |
| 04 | Occitanie | ~2M | 1.02× | |
| 05 | Auvergne-Rhône-Alpes | ~2.5M | 1.01× | |
| 06 | Nouvelle-Aquitaine | ~2M | 1.01× | |
| 07 | Grand Est | ~2M | 0.99× | |
| 08 | Bourgogne-Franche-Comté | ~900K | 0.93× | |
| 09 | Normandy | ~1M | 0.92× | |
| 10 | Brittany | ~1M | 0.91× | |
| 11 | Centre-Val de Loire | ~700K | 0.84× | |
| 12 | Pays de la Loire | ~1M | 0.76× | |
| 13 | Hauts-de-France | ~1M | 0.60× |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 2.42× | ||
| 02 | Miou-Miou | Movies & TV | 2.31× | ||
| 03 | Elsa Zylberstein | Movies & TV | 2.31× | ||
| 04 | Gautier Capuçon | Music & Radio | 1.86× | ||
| 05 | Michèle Laroque | Movies & TV | 1.84× | ||
| 06 | Le Bien Public | News | 1.73× | ||
| 07 | Thermomix | Home & Garden | 1.72× | ||
| 08 | vertbaudet | Fashion & Accessoires | 1.69× | ||
| 09 | ICloud | Technology & Electronics | 1.62× | ||
| 10 | Gérard Jugnot | Movies & TV | 1.58× | ||
| 11 | Carrefour Express | Shopping | 1.57× | ||
| 12 | Digital wallet | Internet & Social Media | 1.55× | ||
| 13 | Paul (bakery) | Food & Beverages | 1.54× | ||
| 14 | Sessùn | Fashion & Accessoires | 1.54× | ||
| 15 | Solar panel | Home & Garden | 1.53× | ||
| 16 | King Jouet | Shopping | 1.52× | ||
| 17 | Infant bodysuit | Kids & Family | 1.52× | ||
| 18 | Prime (film) | Movies & TV | 1.51× | ||
| 19 | Wedding ring | Fashion & Accessoires | 1.50× | ||
| 20 | Pergola | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.03× | |
| Indulgence | JOY | 0.97× | |
| Community Orientation | OPEN | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Travelling | THRILL | 0.77× |
Restaurants has an estimated audience of 22,654,449 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.5% of Restaurants fans are female, 43.5% are male, with an average age of 43.3 years.
Restaurants fans show strongest brand affinity for Carrefour Express (1.57×), vertbaudet (1.69×), and King Jouet (1.52×) over the country average.
Restaurants fans in France are most concentrated in Île-de-France (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Provence-Alpes-Côte d'Azur (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Restaurants itself, the audience over-indexes on vertbaudet (1.69×), King Jouet (1.52×), ICloud (1.62×), and Le Bien Public (1.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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