Restaurants Audience in France
Restaurants has an estimated audience of 22,654,449 people in France. 56.5% are female, 43.5% are male, average age 43.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Gala, Carrefour Express, vertbaudet, King Jouet, ICloud.
The average Restaurants fan in France is 43.3 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Gala, Carrefour Express, vertbaudet, with strongest over-indexing on Gala (1.71× the country average). Demographically, the Restaurants audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Restaurants fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.3 |
| Estimated audience size | 22,654,449 |
Audience persona
The typical Restaurants fan in France is more female, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Gala.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,689,010 | 1.16× |
| Auvergne-Rhône-Alpes | 2,700,084 | 1.01× |
| Provence-Alpes-Côte d'Azur | 2,244,637 | 1.34× |
| Nouvelle-Aquitaine | 2,021,227 | 1.01× |
| Occitanie | 1,999,625 | 1.02× |
| Grand Est | 1,814,474 | 0.99× |
| Hauts-de-France | 1,192,390 | 0.6× |
| Brittany | 1,012,884 | 0.92× |
| Normandy | 1,011,262 | 0.92× |
| Pays de la Loire | 959,559 | 0.76× |
| Bourgogne-Franche-Comté | 854,391 | 0.93× |
| Centre-Val de Loire | 712,731 | 0.84× |
| Corsica | 169,767 | 1.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.71× | News |
| Carrefour Express | 1.57× | Shopping |
| vertbaudet | 1.69× | Fashion & Accessoires |
| King Jouet | 1.52× | Shopping |
| ICloud | 1.62× | Technology & Electronics |
| Le Bien Public | 1.73× | News |
| Christina Ricci | 2.42× | Movies & TV |
| Thermomix | 1.72× | Home & Garden |
| Miou-Miou | 2.31× | Movies & TV |
| Wedding ring | 1.5× | Fashion & Accessoires |
| Digital wallet | 1.55× | Internet & Social Media |
| Pergola | 1.5× | Home & Garden |
| Infant bodysuit | 1.52× | Kids & Family |
| Solar panel | 1.53× | Home & Garden |
| Paul (bakery) | 1.54× | Food & Beverages |
| Elsa Zylberstein | 2.31× | Movies & TV |
| Prime (film) | 1.51× | Movies & TV |
| Gérard Jugnot | 1.58× | Movies & TV |
| Sessùn | 1.54× | Fashion & Accessoires |
| Electric heating | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.28 |
| Extroversion | THRILL | 1.22 |
| Patriotism | CONSERVATISM | 1.06 |
| Urban Lifestyle | OPEN | 1.02 |
| Healthy Lifestyle | BALANCE | 0.99 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 5.7% |
| Italy | 4.3% |
See Restaurants audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Restaurants have in France?
Restaurants has an estimated audience of 22,654,449 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Restaurants fans?
56.5% of Restaurants fans are female, 43.5% are male, with an average age of 43.3 years.
Which brands do Restaurants fans like most?
Restaurants fans show strongest brand affinity for Gala (1.71×), Carrefour Express (1.57×), and vertbaudet (1.69×) over the country average.
Where do Restaurants fans live in France?
Restaurants fans in France are most concentrated in Île-de-France (reach 4,689,010), Auvergne-Rhône-Alpes (reach 2,700,084), and Provence-Alpes-Côte d'Azur (reach 2,244,637). These three regions account for the largest share of the active audience.
What other brands do Restaurants fans also like?
Beyond Restaurants itself, the audience over-indexes on Carrefour Express (1.57×), vertbaudet (1.69×), King Jouet (1.52×), and ICloud (1.62×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.