A data profile of the people who buy, follow and care about Pergola in France — modelled from more than twelve digital signal sources. Pergola has an estimated audience of 2,349,617 people in France.
The average Pergola fan in France is 49.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Patio, Terrace (building), Brico Dépôt, with strongest over-indexing on Patio (6.75× the country average).
Demographically, the Pergola audience skews balanced with an average age of 49.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pergola fan in France is balanced, around 49.9 years old, with strong Quality Awareness tendencies and a notable affinity for Patio.
The key figures that characterise the Pergola profile in France.
54.6% are female, 45.4% are male, average age 49.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 49.9 |
| Estimated audience size | 2,349,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 8% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 47% |
of the worldwide Pergola audience comes from France.
| Country | Share |
|---|---|
| United States | 30.0% |
| Germany | 7.7% |
| Italy | 7.7% |
Where the Pergola audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~100K | 1.22× | |
| 02 | Nouvelle-Aquitaine | ~200K | 1.17× | |
| 03 | Normandy | ~100K | 1.13× | |
| 04 | Centre-Val de Loire | ~100K | 1.13× | |
| 05 | Occitanie | ~200K | 1.10× | |
| 06 | Grand Est | ~200K | 1.09× | |
| 07 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 08 | Pays de la Loire | ~100K | 1.03× | |
| 09 | Hauts-de-France | ~200K | 1.02× | |
| 10 | Brittany | ~100K | 0.91× | |
| 11 | Provence-Alpes-Côte d'Azur | ~100K | 0.85× | |
| 12 | Île-de-France | ~300K | 0.72× | |
| 13 | Corsica | ~8K | 0.64× |
The strongest cross-interests of the Pergola audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porch | Home & Garden | 8.36× | ||
| 02 | Veranda (magazine) | Home & Garden | 7.12× | ||
| 03 | Patio | Home & Garden | 6.75× | ||
| 04 | Window blind | Home & Garden | 6.31× | ||
| 05 | Terrace (building) | Home & Garden | 5.40× | ||
| 06 | Garden furniture | Home & Garden | 3.89× | ||
| 07 | Bricomarché | Home & Garden | 2.47× | ||
| 08 | Brico Dépôt | Shopping | 2.24× | ||
| 09 | Castorama | Shopping | 1.93× | ||
| 10 | Norauto | Cars & Mobility | 1.92× | ||
| 11 | Conforama | Home & Garden | 1.91× | ||
| 12 | Lidl | Shopping | 1.72× | ||
| 13 | Cdiscount | Shopping | 1.66× | ||
| 14 | Patrick Bruel | Music & Radio | 1.66× | ||
| 15 | Home improvement | Home & Garden | 1.60× | ||
| 16 | Discount stores | Shopping | 1.59× | ||
| 17 | Intermarché | Shopping | 1.58× | ||
| 18 | AliExpress | Shopping | 1.56× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.60× | |
| Price Sensitivity | PREMIUM | 1.55× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Pergola has an estimated audience of 2,349,617 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.6% of Pergola fans are female, 45.4% are male, with an average age of 49.9 years.
Pergola fans show strongest brand affinity for Patio (6.75×), Terrace (building) (5.4×), and Brico Dépôt (2.24×) over the country average.
Pergola fans in France are most concentrated in Île-de-France (reach ~300K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pergola itself, the audience over-indexes on Terrace (building) (5.4×), Brico Dépôt (2.24×), Porch (8.36×), and Garden furniture (3.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pergola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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