Pergola Audience in Germany
Pergola has an estimated audience of 2,743,446 people in Germany. 49.4% are female, 50.6% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Patio, Awning, Porch, Terrace (building), Backyard.
The average Pergola fan in Germany is 46.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Patio, Awning, Porch, with strongest over-indexing on Patio (14.03× the country average). Demographically, the Pergola audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pergola fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 46.3 |
| Estimated audience size | 2,743,446 |
Audience persona
The typical Pergola fan in Germany is balanced, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Patio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 663,705 | 1.11× |
| Bayern | 526,222 | 1.19× |
| Baden-Württemberg | 394,599 | 1.05× |
| Niedersachsen | 311,809 | 1.17× |
| Hessen | 203,945 | 0.98× |
| Rheinland-Pfalz | 146,433 | 1.07× |
| Sachsen | 144,941 | 1.08× |
| Brandenburg | 94,177 | 1.11× |
| Schleswig-Holstein | 92,672 | 0.94× |
| Berlin | 92,491 | 0.75× |
| Sachsen-Anhalt | 73,032 | 1.03× |
| Thüringen | 71,819 | 1.03× |
| Hamburg | 58,096 | 0.94× |
| Mecklenburg-Vorpommern | 46,441 | 0.89× |
| Saarland | 33,564 | 1× |
| Bremen | 16,010 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Patio | 14.03× | Home & Garden |
| Awning | 26.78× | Home & Garden |
| Porch | 13.56× | Home & Garden |
| Terrace (building) | 9.35× | Home & Garden |
| Backyard | 11.02× | Home & Garden |
| Balcony | 6.26× | Home & Garden |
| Saturn (store) | 4.93× | Shopping |
| Wetter.com | 3.41× | Home & Garden |
| Garden furniture | 5.48× | Home & Garden |
| Garden centre | 4.69× | Home & Garden |
| Bauhaus | 2.76× | Shopping |
| FRITZ!Box | 3.45× | Technology & Electronics |
| REWE | 2.48× | Shopping |
| Hornbach | 2.83× | Shopping |
| Gala | 2.64× | News |
| Discount stores | 2.17× | Shopping |
| Design | 1.88× | Home & Garden |
| Shopping | 1.75× | Shopping |
| Do it yourself (DIY) | 2.4× | Home & Garden |
| Home improvement | 2.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.11 |
| Design Affinity | PREMIUM | 1.63 |
| DIY Mentality | THRILL | 1.58 |
| Travelling | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.29 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Germany | 7.7% |
| Italy | 7.7% |
See Pergola audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pergola have in Germany?
Pergola has an estimated audience of 2,743,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pergola fans?
49.4% of Pergola fans are female, 50.6% are male, with an average age of 46.3 years.
Which brands do Pergola fans like most?
Pergola fans show strongest brand affinity for Patio (14.03×), Awning (26.78×), and Porch (13.56×) over the country average.
Where do Pergola fans live in Germany?
Pergola fans in Germany are most concentrated in Nordrhein-Westfalen (reach 663,705), Bayern (reach 526,222), and Baden-Württemberg (reach 394,599). These three regions account for the largest share of the active audience.
What other brands do Pergola fans also like?
Beyond Pergola itself, the audience over-indexes on Awning (26.78×), Porch (13.56×), Terrace (building) (9.35×), and Backyard (11.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pergola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.