Pergola Audience in Germany
A data profile of the people who buy, follow and care about Pergola in Germany — modelled from more than twelve digital signal sources. Pergola has an estimated audience of 2,743,446 people in Germany.
The average Pergola fan in Germany is 46.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Patio, Awning, Porch, with strongest over-indexing on Patio (14.03× the country average).
Demographically, the Pergola audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pergola fan in Germany is balanced, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Patio.
At a glance
The key figures that characterise the Pergola profile in Germany.
Search interest · 12-month trend
Demographics of Pergola fans
49.4% are female, 50.6% are male, average age 46.3.
Gender split
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 46.3 |
| Estimated audience size | 2,743,446 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide Pergola audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.0% |
| Germany | 7.7% |
| Italy | 7.7% |
Geography
Where the Pergola audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~500K | 1.16× | |
| 02 | Niedersachsen | ~300K | 1.15× | |
| 03 | Brandenburg | ~90K | 1.08× | |
| 04 | Nordrhein-Westfalen | ~600K | 1.07× | |
| 05 | Rheinland-Pfalz | ~100K | 1.07× | |
| 06 | Sachsen | ~100K | 1.07× | |
| 07 | Thüringen | ~70K | 1.07× | |
| 08 | Sachsen-Anhalt | ~80K | 1.06× | |
| 09 | Baden-Württemberg | ~400K | 1.03× | |
| 10 | Saarland | ~30K | 1.02× | |
| 11 | Hessen | ~200K | 0.97× | |
| 12 | Schleswig-Holstein | ~90K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~50K | 0.92× | |
| 14 | Hamburg | ~60K | 0.91× | |
| 15 | Berlin | ~90K | 0.75× | |
| 16 | Bremen | ~20K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pergola audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Awning | Home & Garden | 26.78× | ||
| 02 | Patio | Home & Garden | 14.03× | ||
| 03 | Porch | Home & Garden | 13.56× | ||
| 04 | Backyard | Home & Garden | 11.02× | ||
| 05 | Terrace (building) | Home & Garden | 9.35× | ||
| 06 | Balcony | Home & Garden | 6.26× | ||
| 07 | Garden furniture | Home & Garden | 5.48× | ||
| 08 | Garden centre | Home & Garden | 4.69× | ||
| 09 | Gardener | Home & Garden | 3.79× | ||
| 10 | FRITZ!Box | Technology & Electronics | 3.45× | ||
| 11 | Hornbach | Shopping | 2.83× | ||
| 12 | Bauhaus | Shopping | 2.76× | ||
| 13 | REWE | Shopping | 2.48× | ||
| 14 | Home improvement | Home & Garden | 2.48× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 2.40× | ||
| 16 | Kaufland | Shopping | 2.39× | ||
| 17 | Discount stores | Shopping | 2.17× | ||
| 18 | Design | Home & Garden | 1.88× | ||
| 19 | Shopping | Shopping | 1.75× | ||
| 20 | dB’s | Music & Radio | 1.61× |
Personality of the Pergola audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.45× | |
| Career Orientation | POWER | 1.90× | |
| Price Sensitivity | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.09× | |
| Pet Ownership | JOY | 1.13× | |
| Sports Activity | POWER | 1.14× |
Frequently asked questions
How many fans does Pergola have in Germany?
Pergola has an estimated audience of 2,743,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pergola fans?
49.4% of Pergola fans are female, 50.6% are male, with an average age of 46.3 years.
Which brands do Pergola fans like most?
Pergola fans show strongest brand affinity for Patio (14.03×), Awning (26.78×), and Porch (13.56×) over the country average.
Where do Pergola fans live in Germany?
Pergola fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Pergola fans also like?
Beyond Pergola itself, the audience over-indexes on Awning (26.78×), Porch (13.56×), Terrace (building) (9.35×), and Backyard (11.02×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Pergola audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pergola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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