Rascasse Audience Intelligence

Awning Audience in Germany

A data profile of the people who buy, follow and care about Awning in Germany — modelled from more than twelve digital signal sources. Awning has an estimated audience of 1,517,655 people in Germany.

#2398among Topic in Germany#322in Home & Garden

The average Awning fan in Germany is 47.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pergola, Terrace (building), Patio, with strongest over-indexing on Pergola (28.67× the country average).

Demographically, the Awning audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Awning fan in Germany is balanced, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for Pergola.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Awning profile in Germany.

Audience size
1.5M
in Germany
Gender
46.1%♀
53.9% male
Age
47.1
average years
Country rank
#4423
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Awning fans

46.1% are female, 53.9% are male, average age 47.1.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Awning audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age47.1
Estimated audience size1,517,655
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Awning audience in Germany
Age bracketShare%
16-193%
20-2910%
30-3922%
40-4932%
50+33%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Awning audience comes from Germany.

Worldwide audience distribution share by country for Awning
CountryShare
United States18.5%
United Kingdom11.0%
Australia8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Awning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Awning fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.24×
02Baden-Württemberg~200K1.18×
03Schleswig-Holstein~60K1.12×
04Rheinland-Pfalz~80K1.11×
05Nordrhein-Westfalen~400K1.10×
06Niedersachsen~200K1.10×
07Mecklenburg-Vorpommern~30K1.05×
08Hessen~100K1.00×
09Brandenburg~50K1.00×
10Saarland~20K0.99×
11Thüringen~30K0.89×
12Hamburg~30K0.89×
13Sachsen~70K0.88×
14Sachsen-Anhalt~30K0.87×
15Bremen~10K0.85×
16Berlin~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Awning, Germany
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Awning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Awning audience
#·InterestCategoryAffinity×
01Router table (woodworking)Home & Garden54.45×
02PergolaHome & Garden28.67×
03Veranda (magazine)Home & Garden20.58×
04Insulated glazingHome & Garden11.44×
05PorchHome & Garden10.51×
06Terrace (building)Home & Garden8.32×
07PatioHome & Garden7.01×
08Window shutterHome & Garden6.68×
09BalconyHome & Garden4.26×
10AluminiumHome & Garden3.95×
11Terraced houseHome & Garden3.61×
12Garden furnitureHome & Garden3.59×
13LawnHome & Garden3.09×
14PropertyHome & Garden2.76×
15AutoScout24Cars & Mobility2.71×
16HornbachShopping2.53×
17GardenHome & Garden2.50×
18BauhausShopping2.30×
19Obi (store)Shopping2.19×
20EBayShopping1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Awning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Awning audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.89×
Quality AwarenessPREMIUM1.70×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Awning audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.97×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Awning have in Germany?

Awning has an estimated audience of 1,517,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Awning fans?

46.1% of Awning fans are female, 53.9% are male, with an average age of 47.1 years.

03

Which brands do Awning fans like most?

Awning fans show strongest brand affinity for Pergola (28.67×), Terrace (building) (8.32×), and Patio (7.01×) over the country average.

04

Where do Awning fans live in Germany?

Awning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Awning fans also like?

Beyond Awning itself, the audience over-indexes on Terrace (building) (8.32×), Patio (7.01×), Porch (10.51×), and Router table (woodworking) (54.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Awning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Awning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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