Awning Audience in Germany
Awning has an estimated audience of 1,517,655 people in Germany. 46.1% are female, 53.9% are male, average age 47.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pergola, Terrace (building), Patio, Porch, Router table (woodworking).
The average Awning fan in Germany is 47.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pergola, Terrace (building), Patio, with strongest over-indexing on Pergola (28.67× the country average). Demographically, the Awning audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Awning fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 47.1 |
| Estimated audience size | 1,517,655 |
Audience persona
The typical Awning fan in Germany is balanced, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for Pergola.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 368,786 | 1.11× |
| Bayern | 318,748 | 1.31× |
| Baden-Württemberg | 242,858 | 1.17× |
| Niedersachsen | 166,237 | 1.13× |
| Hessen | 115,768 | 1× |
| Rheinland-Pfalz | 82,214 | 1.08× |
| Sachsen | 66,906 | 0.9× |
| Schleswig-Holstein | 61,928 | 1.14× |
| Berlin | 51,942 | 0.77× |
| Brandenburg | 47,816 | 1.02× |
| Thüringen | 33,626 | 0.87× |
| Sachsen-Anhalt | 33,554 | 0.85× |
| Hamburg | 30,551 | 0.89× |
| Mecklenburg-Vorpommern | 29,715 | 1.03× |
| Saarland | 17,162 | 0.92× |
| Bremen | 10,688 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pergola | 28.67× | Home & Garden |
| Terrace (building) | 8.32× | Home & Garden |
| Patio | 7.01× | Home & Garden |
| Porch | 10.51× | Home & Garden |
| Router table (woodworking) | 54.45× | Home & Garden |
| Garden | 2.5× | Home & Garden |
| AutoScout24 | 2.71× | Cars & Mobility |
| Balcony | 4.26× | Home & Garden |
| Veranda (magazine) | 20.58× | Home & Garden |
| Obi (store) | 2.19× | Shopping |
| Hornbach | 2.53× | Shopping |
| Bauhaus | 2.3× | Shopping |
| Insulated glazing | 11.44× | Home & Garden |
| Window shutter | 6.68× | Home & Garden |
| Garden furniture | 3.59× | Home & Garden |
| Globus Baumarkt | 2.04× | Shopping |
| Lawn | 3.09× | Home & Garden |
| Terraced house | 3.61× | Home & Garden |
| Aluminium | 3.95× | Home & Garden |
| EBay | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.74 |
| Quality Awareness | PREMIUM | 1.73 |
| Design Affinity | PREMIUM | 1.69 |
| Need for Security | CONSERVATISM | 1.49 |
| Price Sensitivity | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 11.0% |
| Australia | 8.4% |
See Awning audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Awning have in Germany?
Awning has an estimated audience of 1,517,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Awning fans?
46.1% of Awning fans are female, 53.9% are male, with an average age of 47.1 years.
Which brands do Awning fans like most?
Awning fans show strongest brand affinity for Pergola (28.67×), Terrace (building) (8.32×), and Patio (7.01×) over the country average.
Where do Awning fans live in Germany?
Awning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 368,786), Bayern (reach 318,748), and Baden-Württemberg (reach 242,858). These three regions account for the largest share of the active audience.
What other brands do Awning fans also like?
Beyond Awning itself, the audience over-indexes on Terrace (building) (8.32×), Patio (7.01×), Porch (10.51×), and Router table (woodworking) (54.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Awning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.