Awning Audience in United States
Awning has an estimated audience of 3,558,968 people in United States. 50.6% are female, 49.4% are male, average age 48.6. Top regions: California, Texas, Florida.
The average Awning fan in United States is 48.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Awning audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Awning fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 48.6 |
| Estimated audience size | 3,558,968 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 522,244 | 1.33× |
| Texas | 340,752 | 1.11× |
| Florida | 306,743 | 1.27× |
| New York | 255,849 | 1.29× |
| Pennsylvania | 134,828 | 1.13× |
| Illinois | 133,772 | 1.13× |
| Georgia | 122,660 | 1.12× |
| North Carolina | 117,861 | 1.1× |
| New Jersey | 109,796 | 1.21× |
| Ohio | 104,611 | 0.95× |
| Virginia | 86,775 | 1× |
| Washington | 84,217 | 1.18× |
| Michigan | 83,250 | 0.89× |
| Arizona | 82,936 | 1.14× |
| Tennessee | 76,717 | 1.07× |
| Massachusetts | 71,894 | 1.03× |
| Indiana | 61,997 | 0.95× |
| Maryland | 59,306 | 0.97× |
| Missouri | 58,452 | 1.02× |
| South Carolina | 55,205 | 1.03× |
| Alabama | 53,662 | 1.08× |
| Colorado | 51,323 | 0.91× |
| Louisiana | 47,619 | 1.04× |
| Oregon | 46,823 | 1.15× |
| Oklahoma | 44,399 | 1.12× |
| Kentucky | 44,137 | 0.99× |
| Wisconsin | 43,722 | 0.82× |
| Utah | 38,842 | 1.22× |
| Minnesota | 38,284 | 0.75× |
| Connecticut | 37,452 | 1.05× |
| Arkansas | 34,117 | 1.16× |
| Nevada | 32,216 | 0.94× |
| Mississippi | 29,491 | 1.01× |
| Kansas | 27,084 | 0.97× |
| Iowa | 25,463 | 0.87× |
| Hawaii | 19,784 | 1.29× |
| Idaho | 16,509 | 0.92× |
| Nebraska | 16,030 | 0.9× |
| New Mexico | 15,604 | 0.87× |
| West Virginia | 14,501 | 0.87× |
| New Hampshire | 13,325 | 0.95× |
| Maine | 11,446 | 0.9× |
| Rhode Island | 11,226 | 0.99× |
| Washington, District of Columbia | 10,368 | 0.97× |
| Delaware | 9,117 | 0.93× |
| Montana | 7,853 | 0.8× |
| Vermont | 5,896 | 0.94× |
| Alaska | 5,888 | 0.77× |
| South Dakota | 5,097 | 0.62× |
| North Dakota | 4,249 | 0.58× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.43 |
| Need for Security | CONSERVATISM | 1.35 |
| Urban Lifestyle | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 11.0% |
| Australia | 8.4% |
See Awning audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Awning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.