Top 50 Home & Garden brands in United States
This curated ranking covers the 50 largest home & garden brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,753 home & garden brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Design, Home and garden and Home improvement lead the list with a combined estimated audience of 386,565,825 people. Across all 50 entries the average audience size is 57,581,598, and the largest, Design, reaches around 144,461,229 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each home & garden brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Design |
144,461,229 | 22.7% | Lifestyle cluster | Home & Garden |
| 2 |  Home and garden |
139,057,884 | 19.0% | Lifestyle cluster | Home & Garden |
| 3 |  Home improvement |
103,046,712 | 22.2% | Lifestyle cluster | Home & Garden |
| 4 |  Nature |
100,755,038 | 18.6% | Lifestyle cluster | Home & Garden |
| 5 |  Crafts |
90,401,521 | 21.0% | Home & Garden | |
| 6 |  Furniture |
89,142,481 | 17.7% | Lifestyle cluster | Home & Garden |
| 7 |  House |
88,190,552 | 18.7% | Home & Garden | |
| 8 |  Do it yourself (DIY) |
86,323,697 | 20.8% | Lifestyle cluster | Home & Garden |
| 9 |  Kitchen |
84,820,909 | 20.4% | Home & Garden | |
| 10 |  Hobby |
78,772,844 | 21.7% | Home & Garden | |
| 11 |  Energy |
72,061,026 | 22.8% | Home & Garden | |
| 12 |  Garden |
72,032,776 | 18.9% | Home & Garden | |
| 13 |  Flower |
65,036,098 | 17.3% | Home & Garden | |
| 14 |  Hobby Lobby |
64,981,655 | 95.0% | Restaurants | Home & Garden |
| 15 |  Handicraft |
63,386,818 | 18.3% | Home & Garden | |
| 16 |  Plant |
60,077,193 | 19.4% | Home & Garden | |
| 17 |  Creativity |
58,255,359 | 19.1% | Home & Garden | |
| 18 |  Home Appliances |
58,196,670 | 17.6% | Home & Garden | |
| 19 |  Real estate broker |
55,623,871 | 39.3% | Home & Garden | |
| 20 |  IKEA |
54,038,689 | 15.9% | Furniture | Home & Garden |
| 21 |  Property |
52,940,707 | 23.2% | Home & Garden | |
| 22 |  Renovation |
51,374,609 | 20.5% | Home & Garden | |
| 23 |  Electricity |
50,507,617 | 17.6% | Home & Garden | |
| 24 |  Household |
47,478,945 | 24.9% | Home & Garden | |
| 25 |  Weather |
47,353,598 | 24.8% | Home & Garden | |
| 26 |  Color |
47,314,924 | 26.9% | Home & Garden | |
| 27 |  Bed |
47,184,044 | 16.7% | Home & Garden | |
| 28 |  Gardening |
46,165,698 | 18.7% | Home & Garden | |
| 29 |  Tree |
45,932,932 | 24.1% | Home & Garden | |
| 30 |  Oven |
45,282,717 | 24.8% | Home & Garden | |
| 31 |  Sunday |
44,765,839 | 29.7% | Home & Garden | |
| 32 |  Saturday |
44,566,932 | 30.7% | Home & Garden | |
| 33 |  Drawing |
44,179,950 | 18.9% | Home & Garden | |
| 34 |  Home repair |
43,172,314 | 21.8% | Home & Garden | |
| 35 |  Bathroom |
42,820,742 | 19.6% | Home & Garden | |
| 36 |  Nostalgia |
38,577,061 | 36.4% | Video game | Home & Garden |
| 37 |  Menards |
38,068,216 | 98.0% | Home & Garden | |
| 38 |  Plastic |
38,010,528 | 23.6% | Home & Garden | |
| 39 |  Lawn |
37,984,530 | 36.5% | Home & Garden | |
| 40 |  Crop |
37,939,806 | 22.7% | Home & Garden | |
| 41 |  Glass |
37,744,331 | 23.2% | Home & Garden | |
| 42 |  Mattress |
37,524,302 | 20.7% | Home & Garden | |
| 43 |  Home construction |
36,965,587 | 19.5% | Home & Garden | |
| 44 |  Fire |
35,713,156 | 30.1% | Home & Garden | |
| 45 |  Hand tool |
35,693,951 | 36.1% | Home & Garden | |
| 46 |  Offspring |
35,459,829 | 35.3% | Home & Garden | |
| 47 |  Refrigerator |
35,262,754 | 20.3% | Home & Garden | |
| 48 |  Landscaping |
35,041,509 | 28.9% | Home & Garden | |
| 49 |  Ace Hardware |
34,831,727 | 90.8% | Home & Garden | |
| 50 |  Chair |
34,558,050 | 16.8% | Home & Garden |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each home & garden brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home & garden brand in United States?
Design currently leads with an estimated audience of 144,461,229 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.