Household Audience in United States

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Household has an estimated audience of 47,478,945 people in United States. 60.5% are female, 39.5% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Pillow, Nebraska Cornhuskers football, Jeep Wagoneer, Kendra Scott.

The average Household fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Pillow, Nebraska Cornhuskers football, with strongest over-indexing on Israel (2.11× the country average). Demographically, the Household audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Household fans

Demographic split for Household audience in United States
MetricValue
Female60.5%
Male39.5%
Average age44.1
Estimated audience size47,478,945

Audience persona

The typical Household fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Household in United States
RegionReachAffinity
California7,070,9461.35×
Texas5,089,2341.25×
Florida3,937,3901.22×
New York3,598,6801.36×
Georgia1,765,9321.21×
Illinois1,599,2151.01×
Pennsylvania1,529,7250.96×
North Carolina1,445,1221.01×
Ohio1,398,7860.96×
New Jersey1,368,7441.13×
Virginia1,362,8451.18×
Michigan1,165,8550.94×
Washington1,070,2161.12×
Massachusetts1,045,4011.12×
Tennessee985,4151.03×
Arizona962,4020.99×
Maryland961,3601.18×
Indiana841,2630.97×
Alabama752,8041.13×
South Carolina726,0631.02×
Colorado717,9540.96×
Missouri708,9250.93×
Louisiana655,9021.07×
Minnesota653,4350.96×
Kentucky621,5681.04×
Oregon607,0851.12×
Wisconsin576,0660.81×
Oklahoma532,0181.01×
Nevada529,7911.15×
Mississippi487,0211.25×
Connecticut476,3281×
Arkansas416,7551.07×
Utah369,0390.87×
Kansas368,6360.99×
Iowa355,1480.91×
New Mexico265,7551.12×
Hawaii239,9271.18×
Nebraska238,5271×
Idaho196,5600.83×
West Virginia192,1600.87×
Washington, District of Columbia179,4661.26×
Maine143,3940.84×
Rhode Island141,1280.93×
New Hampshire133,9740.72×
Delaware115,8530.88×
Alaska85,5550.84×
Montana82,2970.62×
South Dakota76,1530.69×
North Dakota69,2050.71×
Vermont55,5230.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Household audience
BrandAffinityCategory
Israel2.11×Travel & Leisure
Pillow1.52×Home & Garden
Nebraska Cornhuskers football2.06×Sports
Jeep Wagoneer3.15×Cars & Mobility
Kendra Scott1.61×Fashion & Accessoires
Jesse Plemons1.86×Movies & TV
Wikia1.54×Internet & Social Media
Cam Ward1.67×Sports
Urban horticulture1.52×Home & Garden
Charlamagne Tha God3.65×Movies & TV
Iron Man (film)1.63×Movies & TV
Home staging1.74×Home & Garden
Kento Yamazaki3.49×Movies & TV
Hocus Pocus1.5×Movies & TV
Nipsey Hussle1.76×Music & Radio
Queens College, City University of New York2.11×Business & Career
Glossier1.53×Beauty & Wellness
Jaws1.56×Movies & TV
Vicky Kaushal4.01×Movies & TV
Kodiak, Alaska2.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Household audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
DIY MentalityTHRILL1.32
IndulgenceJOY1.31
Price SensitivityPREMIUM1.3
Convenience OrientationPREMIUM1.22
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Household
CountryShare
United States24.9%
United Kingdom5.9%
Brazil4.7%

See Household audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Household have in United States?

Household has an estimated audience of 47,478,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Household fans?

60.5% of Household fans are female, 39.5% are male, with an average age of 44.1 years.

Which brands do Household fans like most?

Household fans show strongest brand affinity for Israel (2.11×), Pillow (1.52×), and Nebraska Cornhuskers football (2.06×) over the country average.

Where do Household fans live in United States?

Household fans in United States are most concentrated in California (reach 7,070,946), Texas (reach 5,089,234), and Florida (reach 3,937,390). These three regions account for the largest share of the active audience.

What other brands do Household fans also like?

Beyond Household itself, the audience over-indexes on Pillow (1.52×), Nebraska Cornhuskers football (2.06×), Jeep Wagoneer (3.15×), and Kendra Scott (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.