A data profile of the people who buy, follow and care about Household in Mexico — modelled from more than twelve digital signal sources. Household has an estimated audience of 3,924,815 people in Mexico.
The average Household fan in Mexico is 37.2 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (164.12× the country average).
Demographically, the Household audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Household fan in Mexico is more female, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Household profile in Mexico.
55.6% are female, 44.4% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.2 |
| Estimated audience size | 3,924,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Household audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
Where the Household audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~800K | 1.42× | |
| 02 | Baja California | ~200K | 1.33× | |
| 03 | Nuevo Leon | ~300K | 1.31× | |
| 04 | Chihuahua | ~200K | 1.24× | |
| 05 | Jalisco | ~400K | 1.22× | |
| 06 | Yucatan | ~90K | 1.10× | |
| 07 | Puebla | ~200K | 1.05× | |
| 08 | Baja California Sur | ~30K | 1.04× | |
| 09 | Distrito Federal | ~500K | 1.03× | |
| 10 | Aguascalientes | ~50K | 1.03× | |
| 11 | Morelos | ~70K | 1.01× | |
| 12 | Coahuila de Zaragoza | ~100K | 1.00× | |
| 13 | Colima | ~30K | 1.00× | |
| 14 | Durango | ~50K | 0.97× | |
| 15 | Nayarit | ~40K | 0.97× | |
| 16 | Veracruz (state) | ~200K | 0.96× | |
| 17 | Campeche | ~30K | 0.96× | |
| 18 | Zacatecas | ~50K | 0.95× | |
| 19 | Tlaxcala | ~40K | 0.95× | |
| 20 | Hidalgo | ~90K | 0.93× | |
| 21 | Guanajuato | ~200K | 0.92× | |
| 22 | Michoacan de Ocampo | ~100K | 0.92× | |
| 23 | Guerrero | ~90K | 0.92× | |
| 24 | Chiapas | ~100K | 0.90× |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 328.77× | ||
| 02 | Costa Rica | Travel & Leisure | 323.02× | ||
| 03 | Shopping and fashion | Shopping | 164.12× | ||
| 04 | Multi-level marketing | Business & Career | 130.74× | ||
| 05 | Amway | Health | 125.17× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 105.40× | ||
| 07 | Game consoles | Technology & Electronics | 100.14× | ||
| 08 | Valentine's Day | Kids & Family | 92.55× | ||
| 09 | Catholic Church | Politics & Society | 86.23× | ||
| 10 | Pilsner | Food & Beverages | 58.41× | ||
| 11 | Travel agency | Travel & Leisure | 52.85× | ||
| 12 | Sarcasm | Politics & Society | 50.07× | ||
| 13 | El País | News | 44.51× | ||
| 14 | Mobile game | Games | 43.37× | ||
| 15 | Banana | Food & Beverages | 38.94× | ||
| 16 | Dentistry | Business & Career | 38.94× | ||
| 17 | Broadcasting of sports events | Movies & TV | 38.94× | ||
| 18 | Breastfeeding | Kids & Family | 30.60× | ||
| 19 | Sexology | Kids & Family | 27.23× | ||
| 20 | Freeware | Technology & Electronics | 21.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 18.03× | |
| Travelling | THRILL | 14.17× | |
| Urban Lifestyle | OPEN | 3.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Extroversion | THRILL | 0.93× |
Household has an estimated audience of 3,924,815 people in Mexico, concentrated in State of Mexico and Distrito Federal.
55.6% of Household fans are female, 44.4% are male, with an average age of 37.2 years.
Household fans show strongest brand affinity for Shopping and fashion (164.12×), Costa Rica (323.02×), and Game consoles (100.14×) over the country average.
Household fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~500K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Household itself, the audience over-indexes on Costa Rica (323.02×), Game consoles (100.14×), Catholic Church (86.23×), and Multi-level marketing (130.74×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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