A data profile of the people who buy, follow and care about Household in Italy — modelled from more than twelve digital signal sources. Household has an estimated audience of 7,238,950 people in Italy.
Household has an estimated audience of 7,238,950 people in Italy. 54.1% are female, 45.9% are male, average age 44.6. Top brand affinities: Kitchenware, Modern architecture, Cleanliness, Wikipedia, Flower bouquet.
Top brand affinities include Kitchenware, Modern architecture, Cleanliness, with strongest over-indexing on Kitchenware (6.05× the country average).
Demographically, the Household audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Household fan in Italy is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Household profile in Italy.
54.1% are female, 45.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.6 |
| Estimated audience size | 7,238,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Household audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 6.10× | ||
| 02 | Kitchenware | Home & Garden | 6.05× | ||
| 03 | Air purifier | Home & Garden | 5.35× | ||
| 04 | Modern architecture | Arts & Culture | 5.12× | ||
| 05 | Flower bouquet | Home & Garden | 4.88× | ||
| 06 | Cleanliness | Home & Garden | 4.47× | ||
| 07 | Microwave oven | Home & Garden | 4.32× | ||
| 08 | Modern furniture | Home & Garden | 4.18× | ||
| 09 | Wikipedia | Internet & Social Media | 3.53× | ||
| 10 | Dishwasher | Home & Garden | 3.52× | ||
| 11 | Air conditioning | Technology & Electronics | 3.41× | ||
| 12 | Property finder | Home & Garden | 3.25× | ||
| 13 | Washing machine | Home & Garden | 2.66× | ||
| 14 | HVAC | Home & Garden | 2.35× | ||
| 15 | Home Appliances | Home & Garden | 2.19× | ||
| 16 | Volunteering | Politics & Society | 1.91× | ||
| 17 | Deal of the day | Shopping | 1.91× | ||
| 18 | H&M | Shopping | 1.83× | ||
| 19 | Coop | Food & Beverages | 1.61× | ||
| 20 | IKEA | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.18× | |
| DIY Mentality | THRILL | 1.74× | |
| Quality Awareness | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Mindfulness | BALANCE | 0.88× | |
| Sports Activity | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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