A data profile of the people who buy, follow and care about Washing machine in Italy — modelled from more than twelve digital signal sources. Washing machine has an estimated audience of 4,988,304 people in Italy.
The average Washing machine fan in Italy is 46.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Clothes dryer, Laundry, Dishwasher, with strongest over-indexing on Clothes dryer (12.96× the country average).
Demographically, the Washing machine audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Washing machine fan in Italy is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Clothes dryer.
The key figures that characterise the Washing machine profile in Italy.
67.2% are female, 32.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 46.1 |
| Estimated audience size | 4,988,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Washing machine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.2% |
| Italy | 5.0% |
| United Kingdom | 4.2% |
Where the Washing machine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~800K | 1.26× | |
| 02 | Lombardy | ~1M | 1.24× | |
| 03 | Tuscany | ~400K | 1.24× | |
| 04 | Veneto | ~500K | 1.23× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.22× | |
| 06 | Emilia-Romagna | ~400K | 1.10× | |
| 07 | Piedmont | ~400K | 1.07× | |
| 08 | Campania | ~600K | 1.05× | |
| 09 | Sicilia | ~400K | 1.03× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 11 | Aosta Valley | ~10K | 1.00× | |
| 12 | Liguria | ~100K | 0.97× | |
| 13 | Molise | ~20K | 0.96× | |
| 14 | Basilicata | ~40K | 0.95× | |
| 15 | Puglia | ~300K | 0.94× | |
| 16 | Calabria | ~100K | 0.94× | |
| 17 | Sardinia | ~100K | 0.93× | |
| 18 | Umbria | ~80K | 0.93× | |
| 19 | Marche | ~100K | 0.88× | |
| 20 | Abruzzo | ~100K | 0.88× |
The strongest cross-interests of the Washing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clothes dryer | Home & Garden | 12.96× | ||
| 02 | Laundry | Home & Garden | 10.31× | ||
| 03 | Dishwasher | Home & Garden | 7.28× | ||
| 04 | Microwave oven | Home & Garden | 6.77× | ||
| 05 | Camcorders | Technology & Electronics | 5.59× | ||
| 06 | Investment banking | Business & Career | 5.06× | ||
| 07 | GPS devices | Technology & Electronics | 5.00× | ||
| 08 | Non-fiction books | Literature | 3.99× | ||
| 09 | Kitchen stove | Home & Garden | 3.50× | ||
| 10 | Audio equipment | Technology & Electronics | 3.38× | ||
| 11 | Cleanliness | Home & Garden | 3.30× | ||
| 12 | Refrigerator | Home & Garden | 2.96× | ||
| 13 | Household | Home & Garden | 2.66× | ||
| 14 | Home Appliances | Home & Garden | 2.49× | ||
| 15 | Bedroom | Home & Garden | 2.43× | ||
| 16 | Living room | Home & Garden | 2.31× | ||
| 17 | UniEuro | Shopping | 1.97× | ||
| 18 | Borsa Italiana | Business & Career | 1.79× | ||
| 19 | IKEA | Home & Garden | 1.66× | ||
| 20 | Esselunga | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.13× | |
| DIY Mentality | THRILL | 1.42× | |
| Creativity | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Mindfulness | BALANCE | 0.75× | |
| Urban Lifestyle | OPEN | 0.75× |
Washing machine has an estimated audience of 4,988,304 people in Italy, concentrated in Lombardy and Lazio.
67.2% of Washing machine fans are female, 32.8% are male, with an average age of 46.1 years.
Washing machine fans show strongest brand affinity for Clothes dryer (12.96×), Laundry (10.31×), and Dishwasher (7.28×) over the country average.
Washing machine fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Washing machine itself, the audience over-indexes on Laundry (10.31×), Dishwasher (7.28×), Microwave oven (6.77×), and Investment banking (5.06×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Washing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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