Rascasse Audience Intelligence

Washing machine Audience in United States

A data profile of the people who buy, follow and care about Washing machine in United States — modelled from more than twelve digital signal sources. Washing machine has an estimated audience of 18,051,458 people in United States.

#1283among Topic in United States#145in Home & Garden

The average Washing machine fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Clothes dryer, Laundry, with strongest over-indexing on Google Maps (3.93× the country average).

Demographically, the Washing machine audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washing machine fan in United States is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washing machine profile in United States.

Audience size
18.1M
in United States
Gender
65.0%♀
35.0% male
Age
44.3
average years
Country rank
#1870
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washing machine fans

65.0% are female, 35.0% are male, average age 44.3.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Washing machine audience in United States
MetricValue
Female65.0%
Male35.0%
Average age44.3
Estimated audience size18,051,458
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Washing machine audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Washing machine audience comes from United States.

Worldwide audience distribution share by country for Washing machine
CountryShare
United States18.2%
Italy5.0%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washing machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Washing machine fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~500K1.96×
02Mississippi~300K1.86×
03Alabama~400K1.57×
04South Carolina~400K1.38×
05Georgia~700K1.30×
06Arkansas~200K1.28×
07Connecticut~200K1.20×
08North Carolina~600K1.18×
09Florida~1.5M1.15×
10Michigan~500K1.14×
11Tennessee~400K1.14×
12New York~1M1.11×
13Oklahoma~200K1.10×
14Missouri~300K1.07×
15West Virginia~90K1.07×
16Maine~70K1.07×
17Texas~1.5M1.03×
18Massachusetts~400K1.03×
19Pennsylvania~600K1.02×
20New Jersey~500K1.02×
21Virginia~400K1.02×
22Rhode Island~60K1.02×
23Kentucky~200K1.00×
24Maryland~300K0.99×
25New Hampshire~70K0.98×
26Illinois~600K0.97×
27Kansas~100K0.97×
28Wisconsin~300K0.96×
29Hawaii~70K0.96×
30Indiana~300K0.95×
31Vermont~30K0.94×
32Ohio~500K0.91×
33California~2M0.90×
34Iowa~100K0.90×
35Minnesota~200K0.89×
36Delaware~40K0.86×
37North Dakota~30K0.86×
38Arizona~300K0.84×
39South Dakota~30K0.83×
40Montana~40K0.82×
41New Mexico~70K0.81×
42Oregon~200K0.78×
43Nebraska~70K0.78×
44Idaho~70K0.78×
45Washington~300K0.75×
46Nevada~100K0.75×
47Utah~100K0.68×
48Colorado~200K0.64×
49Washington, District of Columbia~30K0.64×
50Alaska~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Washing machine, United States
0.61×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washing machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washing machine audience
#·InterestCategoryAffinity×
01Clothes dryerHome & Garden8.70×
02DetergentHome & Garden4.56×
03LaundryHome & Garden4.38×
04Google MapsInternet & Social Media3.93×
05Staples Inc.Business & Career2.66×
06RefrigeratorHome & Garden2.55×
07MenardsHome & Garden2.02×
08Mitch McConnellPolitics & Society1.89×
09ChristmasKids & Family1.82×
10Best BuyShopping1.74×
11Local newsNews1.71×
12Sam's ClubShopping1.69×
13Kohl'sShopping1.68×
14United States Postal ServiceBusiness & Career1.67×
15Breaking newsMovies & TV1.66×
16CostcoShopping1.63×
17WealthBusiness & Career1.60×
18GardenHome & Garden1.58×
19TherapyHealth1.56×
20Women's clothingFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washing machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washing machine audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.45×
DIY MentalityTHRILL1.39×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washing machine audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
SustainabilityBALANCE0.95×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washing machine have in United States?

Washing machine has an estimated audience of 18,051,458 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Washing machine fans?

65.0% of Washing machine fans are female, 35.0% are male, with an average age of 44.3 years.

03

Which brands do Washing machine fans like most?

Washing machine fans show strongest brand affinity for Google Maps (3.93×), Clothes dryer (8.7×), and Laundry (4.38×) over the country average.

04

Where do Washing machine fans live in United States?

Washing machine fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Washing machine fans also like?

Beyond Washing machine itself, the audience over-indexes on Clothes dryer (8.7×), Laundry (4.38×), Detergent (4.56×), and Mitch McConnell (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Washing machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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