Washing machine Audience in United States

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Washing machine has an estimated audience of 18,051,458 people in United States. 65.0% are female, 35.0% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Clothes dryer, Laundry, Detergent, Fox News Channel.

The average Washing machine fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Clothes dryer, Laundry, with strongest over-indexing on Google Maps (3.93× the country average). Demographically, the Washing machine audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Washing machine fans

Demographic split for Washing machine audience in United States
MetricValue
Female65.0%
Male35.0%
Average age44.3
Estimated audience size18,051,458

Audience persona

The typical Washing machine fan in United States is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Washing machine in United States
RegionReachAffinity
California1,867,7690.94×
Texas1,654,5461.07×
Florida1,457,4071.19×
New York1,191,1851.18×
Georgia750,8271.35×
North Carolina672,2661.24×
Pennsylvania645,6671.06×
Illinois610,2931.01×
Michigan562,4291.19×
Ohio529,8330.95×
New Jersey495,3401.08×
Louisiana463,0581.99×
Virginia459,0641.04×
Tennessee423,7141.17×
Alabama396,7161.57×
Massachusetts390,8401.1×
South Carolina388,2221.43×
Indiana323,8580.98×
Missouri318,5471.09×
Maryland307,1170.99×
Arizona306,1040.83×
Washington281,8910.78×
Mississippi269,9371.82×
Wisconsin255,2120.94×
Minnesota232,1670.9×
Kentucky230,8051.02×
Connecticut227,2361.26×
Oklahoma226,2841.13×
Arkansas191,9231.29×
Colorado177,2490.62×
Oregon161,1370.78×
Kansas136,5910.96×
Nevada130,3580.75×
Iowa127,8710.86×
Utah108,0380.67×
West Virginia85,2401.01×
Hawaii71,7480.92×
New Mexico70,9100.78×
New Hampshire65,6620.92×
Nebraska65,6230.72×
Maine65,3251.01×
Idaho62,4630.69×
Rhode Island56,6500.99×
Delaware41,7380.84×
Montana38,5700.77×
Washington, District of Columbia34,9530.64×
South Dakota30,7950.74×
Vermont27,8010.88×
North Dakota27,5600.74×
Alaska18,1050.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washing machine audience
BrandAffinityCategory
Google Maps3.93×Internet & Social Media
Clothes dryer8.7×Home & Garden
Laundry4.38×Home & Garden
Detergent4.56×Home & Garden
Fox News Channel1.53×Movies & TV
Staples Inc.2.66×Business & Career
Refrigerator2.55×Home & Garden
Christmas1.82×Kids & Family
Breaking news1.66×Movies & TV
Lowe's1.63×Shopping
Kohl's1.68×Shopping
Costco1.63×Shopping
Best Buy1.74×Shopping
Garden1.58×Home & Garden
Women's clothing1.53×Fashion & Accessoires
Therapy1.56×Health
Local news1.71×News
United States Postal Service1.67×Business & Career
Wealth1.6×Business & Career
Hobby Lobby1.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washing machine audience
TraitClusterScore
Family OrientationCONSERVATISM1.34
Quality AwarenessPREMIUM1.34
ExtroversionTHRILL1.31
DIY MentalityTHRILL1.26
Price SensitivityPREMIUM1.17
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Washing machine
CountryShare
United States18.2%
Italy5.0%
United Kingdom4.2%

See Washing machine audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Washing machine have in United States?

Washing machine has an estimated audience of 18,051,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Washing machine fans?

65.0% of Washing machine fans are female, 35.0% are male, with an average age of 44.3 years.

Which brands do Washing machine fans like most?

Washing machine fans show strongest brand affinity for Google Maps (3.93×), Clothes dryer (8.7×), and Laundry (4.38×) over the country average.

Where do Washing machine fans live in United States?

Washing machine fans in United States are most concentrated in California (reach 1,867,769), Texas (reach 1,654,546), and Florida (reach 1,457,407). These three regions account for the largest share of the active audience.

What other brands do Washing machine fans also like?

Beyond Washing machine itself, the audience over-indexes on Clothes dryer (8.7×), Laundry (4.38×), Detergent (4.56×), and Fox News Channel (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.