Therapy Audience in United States

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Therapy has an estimated audience of 69,408,156 people in United States. 54.2% are female, 45.8% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Therapy fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Therapy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Mind

Demographics of Therapy fans

Demographic split for Therapy audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.5
Estimated audience size69,408,156

Audience persona

The typical Therapy fan in United States is balanced, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Therapy in United States
RegionReachAffinity
California9,066,8161.19×
Texas6,803,2131.14×
Florida4,823,4191.03×
New York4,222,7501.09×
Illinois2,622,2991.13×
Georgia2,484,9371.16×
North Carolina2,375,6701.14×
Pennsylvania2,327,9851×
Michigan2,172,3821.2×
Ohio1,971,0400.92×
New Jersey1,847,2701.05×
Virginia1,796,9171.06×
Arizona1,532,7251.08×
Washington1,529,3121.1×
Maryland1,457,9831.22×
Tennessee1,414,4171.02×
Indiana1,368,2471.08×
Massachusetts1,253,3160.92×
Minnesota1,162,5121.17×
Colorado1,160,0341.06×
Missouri1,120,6111×
South Carolina1,022,8810.98×
Wisconsin1,014,5760.97×
Alabama989,7851.02×
Nevada969,0381.44×
Louisiana959,9411.07×
Kentucky856,8600.98×
Oregon851,9751.07×
Oklahoma788,8831.02×
Connecticut718,0421.03×
Utah703,3471.13×
Mississippi597,9591.05×
Arkansas577,9451.01×
Kansas565,7271.03×
Iowa537,0710.94×
New Mexico425,5591.22×
Nebraska320,8450.92×
West Virginia266,0190.82×
Idaho265,9150.76×
Hawaii260,0690.87×
New Hampshire203,3710.74×
Maine202,8030.82×
Washington, District of Columbia193,9960.93×
Rhode Island186,1960.84×
Delaware183,6800.96×
Alaska144,8200.98×
North Dakota126,8690.89×
Montana123,2630.64×
South Dakota105,9670.66×
Vermont84,4140.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Therapy audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage19.67×Cars & Mobility
Shabby chic12.26×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Pakistan national cricket team13.87×Sports
Hobby Lobby2.13×Home & Garden
MSN2.14×News
Staples (Canada)2.74×Business & Career
Honda HR-V13.33×Cars & Mobility
Machine Gun Kelly (rapper)10.93×Music & Radio
Aldi1.84×Shopping
Payment card8.17×Fashion & Accessoires
Best Buy1.73×Shopping
Pre-school playgroup14.16×Kids & Family
Scooby-Doo2.12×Movies & TV
Taco Bell1.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Therapy audience
TraitClusterScore
Price SensitivityPREMIUM1.04
ExtroversionTHRILL1.03
MindfulnessBALANCE1.02
Social Media UsageJOY1.01
Family OrientationCONSERVATISM0.95
Healthy LifestyleBALANCE0.94

Worldwide distribution

Worldwide audience distribution share by country for Therapy
CountryShare
United States23.2%
Brazil5.4%
Japan4.6%

See Therapy audiences in other countries

More Mind audiences in United States

Frequently asked questions

How many fans does Therapy have in United States?

Therapy has an estimated audience of 69,408,156 people in United States, concentrated in California and Texas.

What is the gender split and age of Therapy fans?

54.2% of Therapy fans are female, 45.8% are male, with an average age of 41.5 years.

Which brands do Therapy fans like most?

Therapy fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Therapy fans live in United States?

Therapy fans in United States are most concentrated in California (reach 9,066,816), Texas (reach 6,803,213), and Florida (reach 4,823,419). These three regions account for the largest share of the active audience.

What other brands do Therapy fans also like?

Beyond Therapy itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.