Rascasse Audience Intelligence

Therapy Audience in United States

A data profile of the people who buy, follow and care about Therapy in United States — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 69,408,156 people in United States.

#161among Topic in United States#4in Health

The average Therapy fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Pharmacy, High school, with strongest over-indexing on Genetics (1.77× the country average).

Demographically, the Therapy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Therapy fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Therapy profile in United States.

Audience size
69.4M
in United States
Gender
54.2%♀
45.8% male
Age
41.5
average years
Country rank
#200
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Therapy fans

54.2% are female, 45.8% are male, average age 41.5.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Therapy audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.5
Estimated audience size69,408,156
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Therapy audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Therapy audience comes from United States.

Worldwide audience distribution share by country for Therapy
CountryShare
United States23.2%
Brazil5.4%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Therapy audience in United States is strongest.

Fig. 05

Top regions by affinity

Therapy fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~800K1.25×
02New Mexico~400K1.24×
03Maryland~1.5M1.19×
04Michigan~2M1.14×
05Minnesota~1M1.13×
06Georgia~2.5M1.12×
07Utah~700K1.12×
08North Carolina~2.5M1.11×
09Mississippi~600K1.11×
10California~8.5M1.10×
11Texas~6.5M1.09×
12Louisiana~1M1.09×
13Kansas~600K1.08×
14Illinois~2.5M1.07×
15Ohio~2.5M1.07×
16Virginia~2M1.07×
17Arizona~1.5M1.07×
18Indiana~1.5M1.07×
19Arkansas~600K1.06×
20Washington~1.5M1.05×
21Alabama~1M1.05×
22Oregon~800K1.05×
23Tennessee~1.5M1.04×
24Kentucky~900K1.04×
25New York~4M1.02×
26Colorado~1M1.02×
27Connecticut~700K1.02×
28New Jersey~2M1.01×
29Oklahoma~800K1.00×
30Pennsylvania~2.5M0.99×
31Missouri~1M0.99×
32South Carolina~1M0.99×
33Nebraska~300K0.99×
34Delaware~200K0.99×
35Alaska~100K0.98×
36North Dakota~100K0.98×
37Florida~4.5M0.97×
38Wisconsin~1M0.97×
39Iowa~500K0.96×
40Washington, District of Columbia~200K0.89×
41Wyoming~90K0.89×
42Massachusetts~1M0.88×
43West Virginia~300K0.88×
44Hawaii~300K0.88×
45Rhode Island~200K0.86×
46Maine~200K0.84×
47Idaho~300K0.82×
48New Hampshire~200K0.78×
49South Dakota~100K0.77×
50Montana~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Therapy, United States
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Therapy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Therapy audience
#·InterestCategoryAffinity×
01City BankBusiness & Career2.45×
02CholesterolFood & Beverages2.23×
03Retirement planningBusiness & Career2.17×
04Preventive healthcareHealth2.09×
05AllergyHealth2.02×
06HormoneHealth2.02×
07Arthritis awarenessHealth2.00×
08RetirementBusiness & Career1.80×
09EyebrowBeauty & Wellness1.79×
10GeneticsKids & Family1.77×
11High schoolBusiness & Career1.73×
12PharmacyBusiness & Career1.69×
13House musicMusic & Radio1.64×
14Stress (biology)Health1.62×
15DentistryBusiness & Career1.61×
16Talk radioMusic & Radio1.59×
17ReggaetonMusic & Radio1.57×
18DonationBusiness & Career1.56×
19Real propertyHome & Garden1.54×
20Health insuranceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Therapy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Therapy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.29×
Need for SecurityCONSERVATISM1.25×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Therapy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Therapy have in United States?

Therapy has an estimated audience of 69,408,156 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Therapy fans?

54.2% of Therapy fans are female, 45.8% are male, with an average age of 41.5 years.

03

Which brands do Therapy fans like most?

Therapy fans show strongest brand affinity for Genetics (1.77×), Pharmacy (1.69×), and High school (1.73×) over the country average.

04

Where do Therapy fans live in United States?

Therapy fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Therapy fans also like?

Beyond Therapy itself, the audience over-indexes on Pharmacy (1.69×), High school (1.73×), Dentistry (1.61×), and City Bank (2.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Therapy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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