Therapy Audience in United States

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Therapy has an estimated audience of 69,408,156 people in United States. 54.2% are female, 45.8% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Corona (band), Elsword, Israel, Staycation, Chalco de Díaz Covarrubias.

The average Therapy fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Corona (band), Elsword, Israel, with strongest over-indexing on Corona (band) (17.72× the country average). Demographically, the Therapy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Mind

Demographics of Therapy fans

Demographic split for Therapy audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.5
Estimated audience size69,408,156

Audience persona

The typical Therapy fan in United States is balanced, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for Therapy in United States
RegionReachAffinity
California9,066,8161.19×
Texas6,803,2131.14×
Florida4,823,4191.03×
New York4,222,7501.09×
Illinois2,622,2991.13×
Georgia2,484,9371.16×
North Carolina2,375,6701.14×
Pennsylvania2,327,9851×
Michigan2,172,3821.2×
Ohio1,971,0400.92×
New Jersey1,847,2701.05×
Virginia1,796,9171.06×
Arizona1,532,7251.08×
Washington1,529,3121.1×
Maryland1,457,9831.22×
Tennessee1,414,4171.02×
Indiana1,368,2471.08×
Massachusetts1,253,3160.92×
Minnesota1,162,5121.17×
Colorado1,160,0341.06×
Missouri1,120,6111×
South Carolina1,022,8810.98×
Wisconsin1,014,5760.97×
Alabama989,7851.02×
Nevada969,0381.44×
Louisiana959,9411.07×
Kentucky856,8600.98×
Oregon851,9751.07×
Oklahoma788,8831.02×
Connecticut718,0421.03×
Utah703,3471.13×
Mississippi597,9591.05×
Arkansas577,9451.01×
Kansas565,7271.03×
Iowa537,0710.94×
New Mexico425,5591.22×
Nebraska320,8450.92×
West Virginia266,0190.82×
Idaho265,9150.76×
Hawaii260,0690.87×
New Hampshire203,3710.74×
Maine202,8030.82×
Washington, District of Columbia193,9960.93×
Rhode Island186,1960.84×
Delaware183,6800.96×
Alaska144,8200.98×
North Dakota126,8690.89×
Montana123,2630.64×
South Dakota105,9670.66×
Vermont84,4140.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Therapy audience
BrandAffinityCategory
Corona (band)17.72×Music & Radio
Elsword19.67×Games
Israel1.81×Travel & Leisure
Staycation2.47×Home & Garden
Chalco de Díaz Covarrubias10.45×Travel & Leisure
JDSU1.99×Business & Career
Kendra Scott1.59×Fashion & Accessoires
Halsey, Oregon4.4×Travel & Leisure
Noodle (Gorillaz)1.51×Music & Radio
Jeep Wagoneer2.38×Cars & Mobility
Home staging2.07×Home & Garden
Kento Yamazaki4.19×Movies & TV
Jeep Grand Cherokee (WJ)1.88×Cars & Mobility
Shiba Inu2.08×Pets & Animals
Livingstone, Zambia13.87×Travel & Leisure
Primos Hunting4.96×Sports
Brunello Cucinelli1.74×Fashion & Accessoires
Nebraska Cornhuskers1.81×Sports
Superior Hiking Trail3.07×Travel & Leisure
Moe Howard1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Therapy audience
TraitClusterScore
Price SensitivityPREMIUM1.04
ExtroversionTHRILL1.03
MindfulnessBALANCE1.02
Social Media UsageJOY1.01
Family OrientationCONSERVATISM0.95
Healthy LifestyleBALANCE0.94

Worldwide distribution

Worldwide audience distribution share by country for Therapy
CountryShare
United States23.2%
Brazil5.4%
Japan4.6%

See Therapy audiences in other countries

More Mind audiences in United States

Frequently asked questions

How many fans does Therapy have in United States?

Therapy has an estimated audience of 69,408,156 people in United States, concentrated in California and Texas.

What is the gender split and age of Therapy fans?

54.2% of Therapy fans are female, 45.8% are male, with an average age of 41.5 years.

Which brands do Therapy fans like most?

Therapy fans show strongest brand affinity for Corona (band) (17.72×), Elsword (19.67×), and Israel (1.81×) over the country average.

Where do Therapy fans live in United States?

Therapy fans in United States are most concentrated in California (reach 9,066,816), Texas (reach 6,803,213), and Florida (reach 4,823,419). These three regions account for the largest share of the active audience.

What other brands do Therapy fans also like?

Beyond Therapy itself, the audience over-indexes on Elsword (19.67×), Israel (1.81×), Staycation (2.47×), and Chalco de Díaz Covarrubias (10.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.