Rascasse Audience Intelligence

Allergy Audience in United States

A data profile of the people who buy, follow and care about Allergy in United States — modelled from more than twelve digital signal sources. Allergy has an estimated audience of 19,703,658 people in United States.

#1156among Topic in United States#65in Health

The average Allergy fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Medicine, Therapy, Dollar General, with strongest over-indexing on Medicine (1.84× the country average).

Demographically, the Allergy audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allergy fan in United States is more female, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Medicine.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allergy profile in United States.

Audience size
19.7M
in United States
Gender
69.6%♀
30.4% male
Age
44.7
average years
Country rank
#1681
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allergy fans

69.6% are female, 30.4% are male, average age 44.7.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Allergy audience in United States
MetricValue
Female69.6%
Male30.4%
Average age44.7
Estimated audience size19,703,658
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Allergy audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Allergy audience comes from United States.

Worldwide audience distribution share by country for Allergy
CountryShare
United States29.0%
Taiwan6.4%
Thailand5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allergy audience in United States is strongest.

Fig. 05

Top regions by affinity

Allergy fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.21×
02Virginia~600K1.17×
03Mississippi~200K1.17×
04Maryland~400K1.15×
05Alabama~300K1.15×
06Louisiana~300K1.15×
07Arkansas~200K1.14×
08New Mexico~100K1.14×
09Kentucky~300K1.13×
10Oklahoma~200K1.13×
11Georgia~700K1.12×
12North Carolina~700K1.12×
13Tennessee~400K1.12×
14Oregon~200K1.07×
15South Carolina~300K1.06×
16California~2.5M1.05×
17Arizona~400K1.05×
18New York~1M1.04×
19Michigan~500K1.04×
20Missouri~300K1.04×
21West Virginia~100K1.04×
22Illinois~700K1.03×
23New Jersey~500K1.02×
24Ohio~600K1.01×
25Indiana~400K1.01×
26Kansas~200K1.01×
27Pennsylvania~700K1.00×
28Iowa~200K1.00×
29Florida~1.5M0.98×
30Nevada~200K0.98×
31Nebraska~100K0.98×
32Connecticut~200K0.96×
33Idaho~90K0.96×
34Delaware~50K0.96×
35Alaska~40K0.95×
36Washington~400K0.93×
37Massachusetts~400K0.93×
38Minnesota~300K0.93×
39Washington, District of Columbia~50K0.93×
40Wisconsin~300K0.92×
41Maine~60K0.92×
42Rhode Island~60K0.92×
43Hawaii~80K0.90×
44Colorado~300K0.88×
45New Hampshire~70K0.88×
46South Dakota~40K0.88×
47North Dakota~40K0.88×
48Utah~200K0.86×
49Vermont~30K0.80×
50Montana~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Allergy, United States
0.75×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allergy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allergy audience
#·InterestCategoryAffinity×
01SymptomHealth2.32×
02Dollar GeneralShopping2.08×
03WalgreensShopping2.05×
04TherapyHealth2.02×
05CostcoShopping1.88×
06PowerballGames1.88×
07United States Postal ServiceBusiness & Career1.85×
08MedicineBusiness & Career1.84×
09Best BuyShopping1.82×
10Sam's ClubShopping1.75×
11Wells FargoBusiness & Career1.75×
12Mitch McConnellPolitics & Society1.72×
13Breaking newsMovies & TV1.71×
14Health careBusiness & Career1.66×
15Target CorporationShopping1.61×
16WalmartShopping1.58×
17LearningBusiness & Career1.58×
18Macy'sShopping1.56×
19MoneyBusiness & Career1.53×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allergy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allergy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
Convenience OrientationPREMIUM1.27×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allergy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
MindfulnessBALANCE0.85×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allergy have in United States?

Allergy has an estimated audience of 19,703,658 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Allergy fans?

69.6% of Allergy fans are female, 30.4% are male, with an average age of 44.7 years.

03

Which brands do Allergy fans like most?

Allergy fans show strongest brand affinity for Medicine (1.84×), Therapy (2.02×), and Dollar General (2.08×) over the country average.

04

Where do Allergy fans live in United States?

Allergy fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Allergy fans also like?

Beyond Allergy itself, the audience over-indexes on Therapy (2.02×), Dollar General (2.08×), Walgreens (2.05×), and Costco (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Allergy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allergy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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