Allergy Audience in United States
Allergy has an estimated audience of 19,703,658 people in United States. 69.6% are female, 30.4% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, Medicine, Therapy, Dollar General, Walgreens.
The average Allergy fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, Medicine, Therapy, with strongest over-indexing on Fox News Channel (1.67× the country average). Demographically, the Allergy audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Allergy fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 44.7 |
| Estimated audience size | 19,703,658 |
Audience persona
The typical Allergy fan in United States is more female, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Fox News Channel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,390,007 | 1.1× |
| Texas | 2,134,834 | 1.26× |
| Florida | 1,370,739 | 1.03× |
| New York | 1,225,254 | 1.11× |
| Illinois | 714,164 | 1.09× |
| Georgia | 696,887 | 1.15× |
| Pennsylvania | 696,008 | 1.05× |
| North Carolina | 674,481 | 1.14× |
| Ohio | 637,295 | 1.05× |
| Virginia | 577,071 | 1.2× |
| Michigan | 556,191 | 1.08× |
| New Jersey | 532,846 | 1.06× |
| Tennessee | 453,031 | 1.15× |
| Arizona | 435,254 | 1.08× |
| Maryland | 388,640 | 1.15× |
| Washington | 383,703 | 0.97× |
| Massachusetts | 369,505 | 0.95× |
| Indiana | 368,496 | 1.02× |
| Missouri | 330,983 | 1.04× |
| Alabama | 317,864 | 1.15× |
| South Carolina | 314,972 | 1.06× |
| Colorado | 290,874 | 0.94× |
| Louisiana | 285,922 | 1.13× |
| Kentucky | 285,384 | 1.16× |
| Wisconsin | 269,686 | 0.91× |
| Minnesota | 265,715 | 0.94× |
| Oregon | 248,433 | 1.1× |
| Oklahoma | 234,367 | 1.07× |
| Connecticut | 197,653 | 1× |
| Nevada | 189,237 | 0.99× |
| Mississippi | 187,764 | 1.16× |
| Arkansas | 183,596 | 1.13× |
| Iowa | 162,842 | 1× |
| Kansas | 156,423 | 1.01× |
| Utah | 144,021 | 0.82× |
| New Mexico | 109,871 | 1.11× |
| Nebraska | 93,089 | 0.94× |
| West Virginia | 91,344 | 1× |
| Idaho | 89,464 | 0.91× |
| Hawaii | 75,584 | 0.89× |
| New Hampshire | 65,726 | 0.85× |
| Maine | 63,428 | 0.9× |
| Washington, District of Columbia | 57,738 | 0.97× |
| Rhode Island | 55,959 | 0.89× |
| Delaware | 48,678 | 0.9× |
| Montana | 37,980 | 0.69× |
| South Dakota | 35,543 | 0.78× |
| Alaska | 33,273 | 0.79× |
| North Dakota | 29,769 | 0.74× |
| Vermont | 25,009 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fox News Channel | 1.67× | Movies & TV |
| Medicine | 1.84× | Business & Career |
| Therapy | 2.02× | Health |
| Dollar General | 2.08× | Shopping |
| Walgreens | 2.05× | Shopping |
| Costco | 1.88× | Shopping |
| Symptom | 2.32× | Health |
| Walmart | 1.58× | Shopping |
| Health care | 1.66× | Business & Career |
| Breaking news | 1.71× | Movies & TV |
| Lowe's | 1.68× | Shopping |
| Target Corporation | 1.61× | Shopping |
| 1.7× | Internet & Social Media | |
| Best Buy | 1.82× | Shopping |
| United States Postal Service | 1.85× | Business & Career |
| Money | 1.53× | Business & Career |
| Learning | 1.58× | Business & Career |
| 1.51× | Internet & Social Media | |
| Wells Fargo | 1.75× | Business & Career |
| Macy's | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Family Orientation | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.23 |
| Travelling | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Taiwan | 6.4% |
| Thailand | 5.3% |
See Allergy audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Allergy have in United States?
Allergy has an estimated audience of 19,703,658 people in United States, concentrated in California and Texas.
What is the gender split and age of Allergy fans?
69.6% of Allergy fans are female, 30.4% are male, with an average age of 44.7 years.
Which brands do Allergy fans like most?
Allergy fans show strongest brand affinity for Fox News Channel (1.67×), Medicine (1.84×), and Therapy (2.02×) over the country average.
Where do Allergy fans live in United States?
Allergy fans in United States are most concentrated in California (reach 2,390,007), Texas (reach 2,134,834), and Florida (reach 1,370,739). These three regions account for the largest share of the active audience.
What other brands do Allergy fans also like?
Beyond Allergy itself, the audience over-indexes on Medicine (1.84×), Therapy (2.02×), Dollar General (2.08×), and Walgreens (2.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Allergy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.