Allergy Audience in Germany
A data profile of the people who buy, follow and care about Allergy in Germany — modelled from more than twelve digital signal sources. Allergy has an estimated audience of 796,471 people in Germany.
The average Allergy fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Immunology, Hessnatur, Immune system, with strongest over-indexing on Immunology (29.81× the country average).
Demographically, the Allergy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Allergy fan in Germany is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Immunology.
At a glance
The key figures that characterise the Allergy profile in Germany.
Search interest · 12-month trend
Demographics of Allergy fans
75.9% are female, 24.1% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 43.9 |
| Estimated audience size | 796,471 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Allergy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.0% |
| Taiwan | 6.4% |
| Thailand | 5.3% |
Geography
Where the Allergy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.14× | |
| 02 | Hessen | ~70K | 1.13× | |
| 03 | Rheinland-Pfalz | ~40K | 1.10× | |
| 04 | Thüringen | ~20K | 1.10× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.06× | |
| 06 | Bremen | ~7K | 1.06× | |
| 07 | Saarland | ~10K | 1.03× | |
| 08 | Niedersachsen | ~80K | 0.98× | |
| 09 | Schleswig-Holstein | ~30K | 0.97× | |
| 10 | Bayern | ~100K | 0.96× | |
| 11 | Baden-Württemberg | ~100K | 0.96× | |
| 12 | Sachsen-Anhalt | ~20K | 0.94× | |
| 13 | Brandenburg | ~20K | 0.93× | |
| 14 | Hamburg | ~20K | 0.93× | |
| 15 | Sachsen | ~30K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Allergy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Immunology | Business & Career | 29.81× | ||
| 02 | Common cold | Health | 18.63× | ||
| 03 | Environmental remediation | Politics & Society | 15.21× | ||
| 04 | Pollen | Health | 13.45× | ||
| 05 | Hessnatur | Fashion & Accessoires | 12.36× | ||
| 06 | Immune system | Health | 12.09× | ||
| 07 | Grippostad C | Health | 9.81× | ||
| 08 | Breathing | Health | 9.26× | ||
| 09 | Cholesterol | Food & Beverages | 5.87× | ||
| 10 | Supernaturals | Health | 4.75× | ||
| 11 | Vitamin D | Health | 4.17× | ||
| 12 | Shop Apotheke | Shopping | 3.38× | ||
| 13 | Therapy | Health | 3.25× | ||
| 14 | Sunday Natural | Health | 3.09× | ||
| 15 | More Nutrition | Health | 2.71× | ||
| 16 | Tchibo | Shopping | 2.67× | ||
| 17 | Bauhaus | Shopping | 2.25× | ||
| 18 | Rossmann | Shopping | 2.18× | ||
| 19 | Commerzbank | Business & Career | 2.07× | ||
| 20 | Obi (store) | Shopping | 1.94× |
Personality of the Allergy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.16× | |
| Indulgence | JOY | 1.71× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.84× |
Frequently asked questions
How many fans does Allergy have in Germany?
Allergy has an estimated audience of 796,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Allergy fans?
75.9% of Allergy fans are female, 24.1% are male, with an average age of 43.9 years.
Which brands do Allergy fans like most?
Allergy fans show strongest brand affinity for Immunology (29.81×), Hessnatur (12.36×), and Immune system (12.09×) over the country average.
Where do Allergy fans live in Germany?
Allergy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Allergy fans also like?
Beyond Allergy itself, the audience over-indexes on Hessnatur (12.36×), Immune system (12.09×), Grippostad C (9.81×), and Pollen (13.45×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Allergy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allergy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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