Allergy Audience in Germany
Allergy has an estimated audience of 796,471 people in Germany. 75.9% are female, 24.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immunology, Hessnatur, Immune system, Grippostad C, Pollen.
The average Allergy fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immunology, Hessnatur, Immune system, with strongest over-indexing on Immunology (29.81× the country average). Demographically, the Allergy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Allergy fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 43.9 |
| Estimated audience size | 796,471 |
Audience persona
The typical Allergy fan in Germany is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Immunology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,711 | 1.09× |
| Bayern | 126,767 | 0.99× |
| Baden-Württemberg | 106,016 | 0.98× |
| Niedersachsen | 76,331 | 0.99× |
| Hessen | 70,868 | 1.17× |
| Rheinland-Pfalz | 45,504 | 1.14× |
| Berlin | 44,806 | 1.26× |
| Sachsen | 33,504 | 0.86× |
| Schleswig-Holstein | 27,461 | 0.96× |
| Thüringen | 22,452 | 1.11× |
| Brandenburg | 21,838 | 0.88× |
| Sachsen-Anhalt | 17,708 | 0.86× |
| Hamburg | 16,334 | 0.91× |
| Mecklenburg-Vorpommern | 10,812 | 0.71× |
| Saarland | 9,980 | 1.02× |
| Bremen | 7,408 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immunology | 29.81× | Business & Career |
| Hessnatur | 12.36× | Fashion & Accessoires |
| Immune system | 12.09× | Health |
| Grippostad C | 9.81× | Health |
| Pollen | 13.45× | Health |
| Wetter.com | 2.72× | Home & Garden |
| Therapy | 3.25× | Health |
| Supernaturals | 4.75× | Health |
| Gala | 2.48× | News |
| Shop Apotheke | 3.38× | Shopping |
| Bauhaus | 2.25× | Shopping |
| Breathing | 9.26× | Health |
| Cholesterol | 5.87× | Food & Beverages |
| More Nutrition | 2.71× | Health |
| Obi (store) | 1.94× | Shopping |
| Environmental remediation | 15.21× | Politics & Society |
| Rossmann | 2.18× | Shopping |
| Tchibo | 2.67× | Shopping |
| Common cold | 18.63× | Health |
| Food allergy | 18.6× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.78 |
| Indulgence | JOY | 1.7 |
| Family Orientation | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.51 |
| Pet Ownership | JOY | 1.49 |
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Taiwan | 6.4% |
| Thailand | 5.3% |
See Allergy audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Allergy have in Germany?
Allergy has an estimated audience of 796,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Allergy fans?
75.9% of Allergy fans are female, 24.1% are male, with an average age of 43.9 years.
Which brands do Allergy fans like most?
Allergy fans show strongest brand affinity for Immunology (29.81×), Hessnatur (12.36×), and Immune system (12.09×) over the country average.
Where do Allergy fans live in Germany?
Allergy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,711), Bayern (reach 126,767), and Baden-Württemberg (reach 106,016). These three regions account for the largest share of the active audience.
What other brands do Allergy fans also like?
Beyond Allergy itself, the audience over-indexes on Hessnatur (12.36×), Immune system (12.09×), Grippostad C (9.81×), and Pollen (13.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allergy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.