Rascasse Audience Intelligence

Shop Apotheke Target Market in Germany

A data profile of the people who buy, follow and care about Shop Apotheke in Germany — modelled from more than twelve digital signal sources. Shop Apotheke has an estimated audience of 7,245,803 people in Germany.

#88among Brand in Germany#47in Shopping

The average Shop Apotheke fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Apotheken Umschau, Online pharmacy, PAOK FC, with strongest over-indexing on Apotheken Umschau (143.96× the country average).

Demographically, the Shop Apotheke audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shop Apotheke fan in Germany is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Apotheken Umschau.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shop Apotheke profile in Germany.

Audience size
7.2M
in Germany
Gender
70.5%♀
29.5% male
Age
42.5
average years
Country rank
#602
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shop Apotheke

70.5% are female, 29.5% are male, average age 42.5.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Shop Apotheke audience in Germany
MetricValue
Female70.5%
Male29.5%
Average age42.5
Estimated audience size7,245,803
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Shop Apotheke audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

78.0%

of the worldwide Shop Apotheke audience comes from Germany.

Worldwide audience distribution share by country for Shop Apotheke
CountryShare
Germany78.0%
Austria19.8%
Switzerland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shop Apotheke audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shop Apotheke customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~400K1.22×
02Thüringen~200K1.17×
03Sachsen-Anhalt~200K1.15×
04Saarland~100K1.14×
05Baden-Württemberg~1M1.11×
06Bayern~1.5M1.10×
07Niedersachsen~800K1.10×
08Nordrhein-Westfalen~1.5M1.06×
09Brandenburg~200K1.03×
10Mecklenburg-Vorpommern~100K1.03×
11Schleswig-Holstein~300K0.99×
12Sachsen~300K0.96×
13Hessen~500K0.95×
14Bremen~40K0.72×
15Hamburg~100K0.67×
16Berlin~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Shop Apotheke, Germany
0.64×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shop Apotheke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shop Apotheke audience
#·InterestCategoryAffinity×
01Online pharmacyHealth166.54×
02Apotheken UmschauHealth143.96×
03PAOK FCSports103.95×
04Olympiacos F.C.Sports69.29×
05David CrosbyMusic & Radio59.24×
06Bette MidlerMusic & Radio48.67×
07Kris KristoffersonMusic & Radio44.63×
08Liza MinnelliMusic & Radio33.71×
09Art GarfunkelMovies & TV20.85×
10Elijah WoodMovies & TV17.92×
11Thai AirwaysTravel & Leisure10.41×
12General practitionerHealth8.64×
13PharmacistHealth8.40×
14PharmacyBusiness & Career6.35×
15Preventive healthcareHealth3.72×
16Wetter.comHome & Garden2.63×
17TchiboShopping2.39×
18DeichmannShopping2.37×
19RossmannShopping2.00×
20TagesschauMovies & TV1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shop Apotheke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shop Apotheke audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.22×
Healthy LifestyleBALANCE1.63×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shop Apotheke audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Risk AppetiteTHRILL0.77×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shop Apotheke's target market in Germany?

Shop Apotheke's target market in Germany covers an estimated 7,245,803 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shop Apotheke customers?

70.5% of the Shop Apotheke audience are female, 29.5% are male, with an average age of 42.5 years.

03

Which brands do Shop Apotheke fans like most?

Shop Apotheke fans show strongest brand affinity for Apotheken Umschau (143.96×), Online pharmacy (166.54×), and PAOK FC (103.95×) over the country average.

04

Where do Shop Apotheke fans live in Germany?

Shop Apotheke fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Shop Apotheke fans also like?

Beyond Shop Apotheke itself, the audience over-indexes on Online pharmacy (166.54×), PAOK FC (103.95×), Olympiacos F.C. (69.29×), and Bette Midler (48.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Shop Apotheke audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shop Apotheke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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