Shop Apotheke Audience in Germany
Shop Apotheke has an estimated audience of 5,383,300 people in Germany. 68.8% are female, 31.2% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scratching post, Cake Craft and Decoration, Kieser Training, Rossmann, Home Office.
The average Shop Apotheke fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scratching post, Cake Craft and Decoration, Kieser Training, with strongest over-indexing on Scratching post (61.24× the country average). Demographically, the Shop Apotheke audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Shop Apotheke fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 44.0 |
| Estimated audience size | 5,383,300 |
Audience persona
The typical Shop Apotheke fan in Germany is more female, around 44.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Scratching post.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,806,916 | 1.1× |
| Bayern | 1,367,098 | 1.13× |
| Baden-Württemberg | 1,154,757 | 1.12× |
| Niedersachsen | 816,637 | 1.12× |
| Hessen | 557,067 | 0.97× |
| Rheinland-Pfalz | 461,395 | 1.22× |
| Sachsen | 358,192 | 0.97× |
| Schleswig-Holstein | 264,274 | 0.98× |
| Brandenburg | 240,615 | 1.03× |
| Berlin | 225,252 | 0.67× |
| Thüringen | 218,587 | 1.14× |
| Sachsen-Anhalt | 215,756 | 1.11× |
| Mecklenburg-Vorpommern | 141,132 | 0.98× |
| Hamburg | 116,335 | 0.68× |
| Saarland | 98,474 | 1.07× |
| Bremen | 45,282 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scratching post | 61.24× | Pets & Animals |
| Cake Craft and Decoration | 132.33× | Food & Beverages |
| Kieser Training | 14.62× | Sports |
| Rossmann | 2.14× | Shopping |
| Home Office | 2× | Business & Career |
| Rosie the Riveter | 17.77× | Business & Career |
| Mothercare | 2.75× | Kids & Family |
| Penny Wong | 29.92× | Politics & Society |
| Jack White | 2.03× | Movies & TV |
| Time (magazine) | 1.93× | News |
| Israel | 1.6× | Travel & Leisure |
| Esra Erol | 4.47× | Movies & TV |
| South Asian cuisine | 5.12× | Food & Beverages |
| Brunello Cucinelli | 2.96× | Fashion & Accessoires |
| Eco Friendly Living | 2.31× | Home & Garden |
| Este, Veneto | 1.51× | Travel & Leisure |
| Jersey (fabric) | 2.53× | Fashion & Accessoires |
| Homesteading | 3.09× | Home & Garden |
| Samanyolu Haber | 2.14× | Movies & TV |
| Japanese New Year | 4.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.54 |
| Convenience Orientation | PREMIUM | 1.46 |
| Indulgence | JOY | 1.43 |
| Family Orientation | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.24 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.9% |
| Austria | 20.4% |
| Switzerland | 0.8% |
See Shop Apotheke audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Shop Apotheke have in Germany?
Shop Apotheke has an estimated audience of 5,383,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shop Apotheke fans?
68.8% of Shop Apotheke fans are female, 31.2% are male, with an average age of 44.0 years.
Which brands do Shop Apotheke fans like most?
Shop Apotheke fans show strongest brand affinity for Scratching post (61.24×), Cake Craft and Decoration (132.33×), and Kieser Training (14.62×) over the country average.
Where do Shop Apotheke fans live in Germany?
Shop Apotheke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,806,916), Bayern (reach 1,367,098), and Baden-Württemberg (reach 1,154,757). These three regions account for the largest share of the active audience.
What other brands do Shop Apotheke fans also like?
Beyond Shop Apotheke itself, the audience over-indexes on Cake Craft and Decoration (132.33×), Kieser Training (14.62×), Rossmann (2.14×), and Home Office (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shop Apotheke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.