Apotheken Umschau Audience in Germany
Apotheken Umschau has an estimated audience of 1,495,375 people in Germany. 74.1% are female, 25.9% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shop Apotheke, Tagesschau, Rossmann, In aller Freundschaft, Gala.
The average Apotheken Umschau fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shop Apotheke, Tagesschau, Rossmann, with strongest over-indexing on Shop Apotheke (143.96× the country average). Demographically, the Apotheken Umschau audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Website / Newspaper / Magazine
Demographics of Apotheken Umschau fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 44.7 |
| Estimated audience size | 1,495,375 |
Audience persona
The typical Apotheken Umschau fan in Germany is more female, around 44.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Shop Apotheke.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 367,093 | 1.12× |
| Bayern | 277,257 | 1.15× |
| Baden-Württemberg | 209,551 | 1.03× |
| Niedersachsen | 174,375 | 1.2× |
| Hessen | 114,053 | 1× |
| Rheinland-Pfalz | 78,388 | 1.05× |
| Schleswig-Holstein | 62,015 | 1.15× |
| Berlin | 58,113 | 0.87× |
| Sachsen | 54,708 | 0.75× |
| Brandenburg | 37,031 | 0.8× |
| Thüringen | 33,094 | 0.87× |
| Hamburg | 32,223 | 0.95× |
| Sachsen-Anhalt | 30,071 | 0.78× |
| Mecklenburg-Vorpommern | 21,730 | 0.76× |
| Saarland | 21,232 | 1.16× |
| Bremen | 17,466 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shop Apotheke | 143.96× | Shopping |
| Tagesschau | 1.9× | Movies & TV |
| Rossmann | 2.22× | Shopping |
| In aller Freundschaft | 3.47× | Movies & TV |
| Gala | 1.73× | News |
| Health insurance in the United States | 18× | Politics & Society |
| Tchibo | 2.26× | Shopping |
| Storm of Love | 2.73× | Movies & TV |
| WebMD | 17.5× | Health |
| GMX Mail | 2.59× | Internet & Social Media |
| QVC | 2.19× | Movies & TV |
| Wellness (alternative medicine) | 2.04× | Health |
| Deichmann | 1.55× | Shopping |
| Stress (biology) | 1.79× | Health |
| Soul | 2.52× | Health |
| Helene Fischer | 1.58× | Music & Radio |
| Healthy habits | 1.72× | Health |
| Security guard | 4.64× | Politics & Society |
| Supernaturals | 2.31× | Health |
| Self-love | 1.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.78 |
| Convenience Orientation | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.37 |
| Family Orientation | CONSERVATISM | 1.31 |
| Urban Lifestyle | OPEN | 1.27 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| Spain | 0.9% |
| China | 0.3% |
See Apotheken Umschau audiences in other countries
More Health audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Apotheken Umschau have in Germany?
Apotheken Umschau has an estimated audience of 1,495,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apotheken Umschau fans?
74.1% of Apotheken Umschau fans are female, 25.9% are male, with an average age of 44.7 years.
Which brands do Apotheken Umschau fans like most?
Apotheken Umschau fans show strongest brand affinity for Shop Apotheke (143.96×), Tagesschau (1.9×), and Rossmann (2.22×) over the country average.
Where do Apotheken Umschau fans live in Germany?
Apotheken Umschau fans in Germany are most concentrated in Nordrhein-Westfalen (reach 367,093), Bayern (reach 277,257), and Baden-Württemberg (reach 209,551). These three regions account for the largest share of the active audience.
What other brands do Apotheken Umschau fans also like?
Beyond Apotheken Umschau itself, the audience over-indexes on Tagesschau (1.9×), Rossmann (2.22×), In aller Freundschaft (3.47×), and Gala (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apotheken Umschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.