Rascasse Audience Intelligence

Apotheken Umschau Audience in Germany

A data profile of the people who buy, follow and care about Apotheken Umschau in Germany — modelled from more than twelve digital signal sources. Apotheken Umschau has an estimated audience of 1,497,769 people in Germany.

#148among Website / Newspaper / Magazine in Germany#119in Health

The average Apotheken Umschau fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shop Apotheke, Tagesschau, Rossmann, with strongest over-indexing on Shop Apotheke (143.96× the country average).

Demographically, the Apotheken Umschau audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apotheken Umschau fan in Germany is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Shop Apotheke.

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apotheken Umschau profile in Germany.

Audience size
1.5M
in Germany
Gender
74.1%♀
25.9% male
Age
44.7
average years
Country rank
#4465
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Apotheken Umschau

74.1% are female, 25.9% are male, average age 44.7.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Apotheken Umschau audience in Germany
MetricValue
Female74.1%
Male25.9%
Average age44.7
Estimated audience size1,497,769
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Apotheken Umschau audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3922%
40-4933%
50+25%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Apotheken Umschau audience comes from Germany.

Worldwide audience distribution share by country for Apotheken Umschau
CountryShare
Germany91.2%
Austria6.3%
Spain0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apotheken Umschau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apotheken Umschau fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.30×
02Niedersachsen~200K1.21×
03Schleswig-Holstein~60K1.18×
04Saarland~20K1.18×
05Bayern~300K1.12×
06Nordrhein-Westfalen~400K1.11×
07Rheinland-Pfalz~80K1.05×
08Baden-Württemberg~200K1.02×
09Hessen~100K0.99×
10Hamburg~30K0.95×
11Thüringen~30K0.90×
12Brandenburg~40K0.83×
13Berlin~60K0.82×
14Sachsen-Anhalt~30K0.81×
15Mecklenburg-Vorpommern~20K0.80×
16Sachsen~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Apotheken Umschau, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apotheken Umschau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apotheken Umschau audience
#·InterestCategoryAffinity×
01Shop ApothekeShopping143.96×
02Health insurance in the United StatesPolitics & Society18.00×
03WebMDHealth17.50×
04Security guardPolitics & Society4.64×
05In aller FreundschaftMovies & TV3.47×
06Storm of LoveMovies & TV2.73×
07GMX MailInternet & Social Media2.59×
08SoulHealth2.52×
09SupernaturalsHealth2.31×
10TchiboShopping2.26×
11RossmannShopping2.22×
12QVCMovies & TV2.19×
13Bares für RaresMovies & TV2.11×
14Wellness (alternative medicine)Health2.04×
15TagesschauMovies & TV1.90×
16Stress (biology)Health1.79×
17Healthy habitsHealth1.72×
18Helene FischerMusic & Radio1.58×
19DeichmannShopping1.55×
20Self-loveHealth1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apotheken Umschau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apotheken Umschau audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.45×
SpiritualityBALANCE1.28×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apotheken Umschau audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Risk AppetiteTHRILL0.74×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apotheken Umschau have in Germany?

Apotheken Umschau has an estimated audience of 1,497,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Apotheken Umschau fans?

74.1% of Apotheken Umschau fans are female, 25.9% are male, with an average age of 44.7 years.

03

Which brands do Apotheken Umschau fans like most?

Apotheken Umschau fans show strongest brand affinity for Shop Apotheke (143.96×), Tagesschau (1.9×), and Rossmann (2.22×) over the country average.

04

Where do Apotheken Umschau fans live in Germany?

Apotheken Umschau fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Apotheken Umschau fans also like?

Beyond Apotheken Umschau itself, the audience over-indexes on Tagesschau (1.9×), Rossmann (2.22×), In aller Freundschaft (3.47×), and Tchibo (2.26×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Apotheken Umschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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