Rascasse Audience Intelligence

Healthy habits Audience in Germany

A data profile of the people who buy, follow and care about Healthy habits in Germany — modelled from more than twelve digital signal sources. Healthy habits has an estimated audience of 8,905,799 people in Germany.

#262among Topic in Germany#13in Health

The average Healthy habits fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kelly Osbourne, Local food, Do it yourself (DIY), with strongest over-indexing on Kelly Osbourne (7.49× the country average).

Demographically, the Healthy habits audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Healthy habits fan in Germany is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Kelly Osbourne.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy habits profile in Germany.

Audience size
8.9M
in Germany
Gender
65.1%♀
34.9% male
Age
36.1
average years
Country rank
#423
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy habits fans

65.1% are female, 34.9% are male, average age 36.1.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Healthy habits audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age36.1
Estimated audience size8,905,799
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Healthy habits audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Healthy habits audience comes from Germany.

Worldwide audience distribution share by country for Healthy habits
CountryShare
United States22.8%
Japan10.3%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy habits audience in Germany is strongest.

Fig. 05

Top regions by affinity

Healthy habits fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~90K1.23×
02Saarland~100K1.16×
03Baden-Württemberg~1.5M1.06×
04Mecklenburg-Vorpommern~200K1.02×
05Hessen~700K1.00×
06Bayern~1.5M0.98×
07Sachsen-Anhalt~200K0.98×
08Thüringen~200K0.97×
09Schleswig-Holstein~300K0.96×
10Hamburg~200K0.96×
11Rheinland-Pfalz~400K0.94×
12Berlin~400K0.94×
13Brandenburg~300K0.94×
14Sachsen~400K0.90×
15Nordrhein-Westfalen~1.5M0.87×
16Niedersachsen~800K0.87×
Fig. 06

Affinity by region

Affinity by region — Healthy habits, Germany
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy habits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy habits audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio7.49×
02Alexis BledelMovies & TV6.18×
03Diet foodFood & Beverages6.04×
04Tour de FranceSports3.65×
05Local foodFood & Beverages3.61×
06Low-carbohydrate dietFood & Beverages2.96×
07Chihuahua (dog)Pets & Animals2.95×
08KitchenwareHome & Garden2.83×
09Organic foodFood & Beverages2.77×
10Organic farmingFood & Beverages2.40×
11Do it yourself (DIY)Home & Garden2.32×
12EtsyFashion & Accessoires2.32×
13HobbyHome & Garden2.02×
14Luxury goodsFashion & Accessoires1.94×
15RecipesFood & Beverages1.84×
16Women's clothingFashion & Accessoires1.76×
17IKEAHome & Garden1.72×
18VeganismFood & Beverages1.69×
19ImmoScout24Home & Garden1.67×
20Home improvementHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy habits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy habits audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.99×
IndulgenceJOY1.84×
Sports ActivityPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy habits audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
PatriotismCONSERVATISM0.81×
SpiritualityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy habits have in Germany?

Healthy habits has an estimated audience of 8,905,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Healthy habits fans?

65.1% of Healthy habits fans are female, 34.9% are male, with an average age of 36.1 years.

03

Which brands do Healthy habits fans like most?

Healthy habits fans show strongest brand affinity for Kelly Osbourne (7.49×), Local food (3.61×), and Do it yourself (DIY) (2.32×) over the country average.

04

Where do Healthy habits fans live in Germany?

Healthy habits fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Healthy habits fans also like?

Beyond Healthy habits itself, the audience over-indexes on Local food (3.61×), Do it yourself (DIY) (2.32×), Organic food (2.77×), and Tour de France (3.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Healthy habits audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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