Healthy habits Audience in Germany
Healthy habits has an estimated audience of 8,905,799 people in Germany. 65.1% are female, 34.9% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Forrest Gump, Local food, Do it yourself (DIY), Kelly Osbourne, Art Collecting.
The average Healthy habits fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Forrest Gump, Local food, Do it yourself (DIY), with strongest over-indexing on Forrest Gump (12.81× the country average). Demographically, the Healthy habits audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Healthy habits fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 36.1 |
| Estimated audience size | 8,905,799 |
Audience persona
The typical Healthy habits fan in Germany is more female, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Forrest Gump.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,749,716 | 0.9× |
| Bayern | 1,504,700 | 1.05× |
| Baden-Württemberg | 1,439,639 | 1.18× |
| Niedersachsen | 733,977 | 0.85× |
| Hessen | 717,355 | 1.06× |
| Rheinland-Pfalz | 408,388 | 0.92× |
| Berlin | 370,727 | 0.93× |
| Sachsen | 314,352 | 0.72× |
| Schleswig-Holstein | 289,232 | 0.9× |
| Brandenburg | 197,817 | 0.72× |
| Hamburg | 181,474 | 0.9× |
| Thüringen | 177,500 | 0.78× |
| Sachsen-Anhalt | 172,387 | 0.75× |
| Saarland | 165,074 | 1.51× |
| Mecklenburg-Vorpommern | 151,615 | 0.89× |
| Bremen | 147,908 | 1.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forrest Gump | 12.81× | Movies & TV |
| Local food | 3.96× | Food & Beverages |
| Do it yourself (DIY) | 2.56× | Home & Garden |
| Kelly Osbourne | 7.36× | Music & Radio |
| Art Collecting | 7.93× | Arts & Culture |
| Organic food | 2.66× | Food & Beverages |
| Vegetable Gardening | 5.65× | Food & Beverages |
| Fast casual restaurants | 4.63× | Food & Beverages |
| Ryanair | 2.31× | Travel & Leisure |
| Natural foods | 3.8× | Food & Beverages |
| Tour de France | 4.85× | Sports |
| Alexis Bledel | 6.77× | Movies & TV |
| Livemusic | 2.62× | Music & Radio |
| Drop shipping | 2.37× | Shopping |
| Booking.com | 2.41× | Travel & Leisure |
| Weight Watchers | 5.58× | Food & Beverages |
| IKEA | 1.53× | Home & Garden |
| Sports betting | 4.63× | Games |
| Alpine skiing | 2.35× | Sports |
| Iron Maiden | 5.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.19 |
| Sustainability | BALANCE | 1.7 |
| Indulgence | JOY | 1.59 |
| Individualism | JOY | 1.52 |
| DIY Mentality | THRILL | 1.46 |
| Mindfulness | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.3% |
| Germany | 6.3% |
See Healthy habits audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Healthy habits have in Germany?
Healthy habits has an estimated audience of 8,905,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Healthy habits fans?
65.1% of Healthy habits fans are female, 34.9% are male, with an average age of 36.1 years.
Which brands do Healthy habits fans like most?
Healthy habits fans show strongest brand affinity for Forrest Gump (12.81×), Local food (3.96×), and Do it yourself (DIY) (2.56×) over the country average.
Where do Healthy habits fans live in Germany?
Healthy habits fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,749,716), Bayern (reach 1,504,700), and Baden-Württemberg (reach 1,439,639). These three regions account for the largest share of the active audience.
What other brands do Healthy habits fans also like?
Beyond Healthy habits itself, the audience over-indexes on Local food (3.96×), Do it yourself (DIY) (2.56×), Kelly Osbourne (7.36×), and Art Collecting (7.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Healthy habits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.