Rascasse Audience Intelligence

Low-carbohydrate diet Audience in Germany

A data profile of the people who buy, follow and care about Low-carbohydrate diet in Germany — modelled from more than twelve digital signal sources. Low-carbohydrate diet has an estimated audience of 4,532,768 people in Germany.

#768among Topic in Germany#65in Food & Beverages

The average Low-carbohydrate diet fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Healthy habits, Tagesschau, Bonprix, with strongest over-indexing on Healthy habits (2.96× the country average).

Demographically, the Low-carbohydrate diet audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Low-carbohydrate diet fan in Germany is more female, around 39.1 years old, with strong Creativity tendencies and a notable affinity for Healthy habits.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Low-carbohydrate diet profile in Germany.

Audience size
4.5M
in Germany
Gender
80.5%♀
19.5% male
Age
39.1
average years
Country rank
#1233
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Low-carbohydrate diet fans

80.5% are female, 19.5% are male, average age 39.1.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Low-carbohydrate diet audience in Germany
MetricValue
Female80.5%
Male19.5%
Average age39.1
Estimated audience size4,532,768
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Low-carbohydrate diet audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3923%
40-4925%
50+15%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Low-carbohydrate diet audience comes from Germany.

Worldwide audience distribution share by country for Low-carbohydrate diet
CountryShare
United States33.1%
Germany10.6%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Low-carbohydrate diet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Low-carbohydrate diet fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~60K1.13×
02Niedersachsen~500K1.11×
03Schleswig-Holstein~200K1.09×
04Sachsen-Anhalt~100K1.08×
05Nordrhein-Westfalen~1M1.07×
06Rheinland-Pfalz~200K1.06×
07Bayern~800K1.05×
08Baden-Württemberg~600K1.05×
09Thüringen~100K1.04×
10Mecklenburg-Vorpommern~90K1.01×
11Brandenburg~100K0.99×
12Sachsen~200K0.98×
13Hessen~300K0.93×
14Hamburg~90K0.87×
15Bremen~30K0.83×
16Berlin~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Low-carbohydrate diet, Germany
0.78×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Low-carbohydrate diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Low-carbohydrate diet audience
#·InterestCategoryAffinity×
01Healthy habitsHealth2.96×
02CarbohydrateHealth2.85×
03ThermomixHome & Garden2.54×
04Ernsting's familyShopping2.48×
05BonprixShopping2.29×
06Wetter.deHome & Garden2.28×
07QVCMovies & TV2.00×
08Gute Zeiten, schlechte ZeitenMovies & TV1.96×
09Baby foodKids & Family1.94×
10Healthy dietHealth1.92×
11TchiboShopping1.87×
12TagesschauMovies & TV1.84×
13More NutritionHealth1.84×
14ToddlerKids & Family1.83×
15C&AShopping1.81×
16FruitFood & Beverages1.77×
17Vegetarian cuisineFood & Beverages1.76×
18DeichmannShopping1.65×
19CakeFood & Beverages1.64×
20RecipesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Low-carbohydrate diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Low-carbohydrate diet audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.31×
Design AffinityPREMIUM1.26×
Pet OwnershipJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Low-carbohydrate diet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
Early Adopter MentalityPOWER0.66×
PatriotismCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Low-carbohydrate diet have in Germany?

Low-carbohydrate diet has an estimated audience of 4,532,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Low-carbohydrate diet fans?

80.5% of Low-carbohydrate diet fans are female, 19.5% are male, with an average age of 39.1 years.

03

Which brands do Low-carbohydrate diet fans like most?

Low-carbohydrate diet fans show strongest brand affinity for Healthy habits (2.96×), Tagesschau (1.84×), and Bonprix (2.29×) over the country average.

04

Where do Low-carbohydrate diet fans live in Germany?

Low-carbohydrate diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Low-carbohydrate diet fans also like?

Beyond Low-carbohydrate diet itself, the audience over-indexes on Tagesschau (1.84×), Bonprix (2.29×), More Nutrition (1.84×), and Wetter.de (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Low-carbohydrate diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Low-carbohydrate diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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