Low-carbohydrate diet Audience in Germany
Low-carbohydrate diet has an estimated audience of 4,532,768 people in Germany. 80.5% are female, 19.5% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Healthy habits, Gala, Bonprix, Wetter.de.
The average Low-carbohydrate diet fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Healthy habits, Gala, with strongest over-indexing on Tagesschau (1.84× the country average). Demographically, the Low-carbohydrate diet audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Low-carbohydrate diet fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 39.1 |
| Estimated audience size | 4,532,768 |
Audience persona
The typical Low-carbohydrate diet fan in Germany is more female, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,110,552 | 1.12× |
| Bayern | 779,032 | 1.07× |
| Baden-Württemberg | 671,380 | 1.09× |
| Niedersachsen | 493,702 | 1.12× |
| Hessen | 329,870 | 0.96× |
| Rheinland-Pfalz | 243,571 | 1.07× |
| Sachsen | 211,776 | 0.95× |
| Schleswig-Holstein | 178,739 | 1.1× |
| Berlin | 168,303 | 0.83× |
| Brandenburg | 147,458 | 1.05× |
| Sachsen-Anhalt | 119,841 | 1.02× |
| Thüringen | 111,498 | 0.97× |
| Hamburg | 90,877 | 0.89× |
| Mecklenburg-Vorpommern | 82,165 | 0.95× |
| Saarland | 59,600 | 1.07× |
| Bremen | 30,844 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.84× | Movies & TV |
| Healthy habits | 2.96× | Health |
| Gala | 1.87× | News |
| Bonprix | 2.29× | Shopping |
| Wetter.de | 2.28× | Home & Garden |
| Ernsting's family | 2.48× | Shopping |
| More Nutrition | 1.84× | Health |
| Deichmann | 1.65× | Shopping |
| Carbohydrate | 2.85× | Health |
| Healthy diet | 1.92× | Health |
| Gute Zeiten, schlechte Zeiten | 1.96× | Movies & TV |
| Thermomix | 2.54× | Home & Garden |
| Toddler | 1.83× | Kids & Family |
| Tchibo | 1.87× | Shopping |
| Recipes | 1.5× | Food & Beverages |
| C&A | 1.81× | Shopping |
| Vegetarian cuisine | 1.76× | Food & Beverages |
| QVC | 2× | Movies & TV |
| Barbie | 1.54× | Movies & TV |
| Let's Dance (German TV series) | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.51 |
| Sustainability | BALANCE | 1.5 |
| Sports Activity | POWER | 1.36 |
| Pet Ownership | JOY | 1.33 |
| Design Affinity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| Germany | 10.6% |
| Brazil | 7.2% |
See Low-carbohydrate diet audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Low-carbohydrate diet have in Germany?
Low-carbohydrate diet has an estimated audience of 4,532,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Low-carbohydrate diet fans?
80.5% of Low-carbohydrate diet fans are female, 19.5% are male, with an average age of 39.1 years.
Which brands do Low-carbohydrate diet fans like most?
Low-carbohydrate diet fans show strongest brand affinity for Tagesschau (1.84×), Healthy habits (2.96×), and Gala (1.87×) over the country average.
Where do Low-carbohydrate diet fans live in Germany?
Low-carbohydrate diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,110,552), Bayern (reach 779,032), and Baden-Württemberg (reach 671,380). These three regions account for the largest share of the active audience.
What other brands do Low-carbohydrate diet fans also like?
Beyond Low-carbohydrate diet itself, the audience over-indexes on Healthy habits (2.96×), Gala (1.87×), Bonprix (2.29×), and Wetter.de (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Low-carbohydrate diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.