Healthy diet Audience in Germany

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Healthy diet has an estimated audience of 9,660,785 people in Germany. 68.5% are female, 31.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, Volvo V60.

The average Healthy diet fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.94× the country average). Demographically, the Healthy diet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Healthy diet fans

Demographic split for Healthy diet audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age40.0
Estimated audience size9,660,785

Audience persona

The typical Healthy diet fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top regions ranked by reach for Healthy diet in Germany
RegionReachAffinity
Nordrhein-Westfalen1,575,5760.75×
Bayern1,366,2820.88×
Baden-Württemberg1,075,5980.82×
Hessen955,3331.3×
Berlin522,8711.21×
Niedersachsen446,5550.48×
Brandenburg403,2991.35×
Rheinland-Pfalz253,8410.52×
Thüringen240,4100.98×
Sachsen238,5470.5×
Sachsen-Anhalt222,8720.89×
Schleswig-Holstein208,7090.6×
Mecklenburg-Vorpommern196,0181.06×
Saarland192,3291.62×
Bremen191,2242.31×
Hamburg160,2280.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy diet audience
BrandAffinityCategory
Gil Ofarim1.94×Music & Radio
Stradivarius1.97×Shopping
Škoda Kodiaq2.25×Cars & Mobility
Home Delivery2.25×Food & Beverages
Volvo V602.9×Cars & Mobility
Corfu (regional unit)1.9×Travel & Leisure
Cachorro2.08×Pets & Animals
Janitor3.51×Home & Garden
Bank account1.62×Business & Career
Keeper (password manager)2.21×Technology & Electronics
San Gil2.13×Travel & Leisure
La Crosse, Wisconsin2.73×Travel & Leisure
Theocracy4.57×Music & Radio
Pantsuit2.85×Fashion & Accessoires
The Hunt (2012 film)1.92×Movies & TV
Zagreb1.7×Travel & Leisure
Malayalam2.77×Politics & Society
Bounce (film)4.03×Movies & TV
The Equalizer1.96×Movies & TV
Glashütte1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy diet audience
TraitClusterScore
IndulgenceJOY1.79
SustainabilityBALANCE1.57
Sports ActivityPOWER1.47
Healthy LifestyleBALANCE1.41
DIY MentalityTHRILL1.34
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%

See Healthy diet audiences in other countries

More Health audiences in Germany

Frequently asked questions

How many fans does Healthy diet have in Germany?

Healthy diet has an estimated audience of 9,660,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Healthy diet fans?

68.5% of Healthy diet fans are female, 31.5% are male, with an average age of 40.0 years.

Which brands do Healthy diet fans like most?

Healthy diet fans show strongest brand affinity for Gil Ofarim (1.94×), Stradivarius (1.97×), and Škoda Kodiaq (2.25×) over the country average.

Where do Healthy diet fans live in Germany?

Healthy diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,575,576), Bayern (reach 1,366,282), and Baden-Württemberg (reach 1,075,598). These three regions account for the largest share of the active audience.

What other brands do Healthy diet fans also like?

Beyond Healthy diet itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.25×), Home Delivery (2.25×), and Volvo V60 (2.9×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.