Healthy diet Audience in Germany

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Healthy diet has an estimated audience of 9,660,785 people in Germany. 68.5% are female, 31.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Self care, Natural foods, Spiegel Online, Family.

The average Healthy diet fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Self care, Natural foods, with strongest over-indexing on Tagesschau (2.69× the country average). Demographically, the Healthy diet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Healthy diet fans

Demographic split for Healthy diet audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age40.0
Estimated audience size9,660,785

Audience persona

The typical Healthy diet fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Healthy diet in Germany
RegionReachAffinity
Nordrhein-Westfalen1,575,5760.75×
Bayern1,366,2820.88×
Baden-Württemberg1,075,5980.82×
Hessen955,3331.3×
Berlin522,8711.21×
Niedersachsen446,5550.48×
Brandenburg403,2991.35×
Rheinland-Pfalz253,8410.52×
Thüringen240,4100.98×
Sachsen238,5470.5×
Sachsen-Anhalt222,8720.89×
Schleswig-Holstein208,7090.6×
Mecklenburg-Vorpommern196,0181.06×
Saarland192,3291.62×
Bremen191,2242.31×
Hamburg160,2280.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy diet audience
BrandAffinityCategory
Tagesschau2.69×Movies & TV
Self care3.72×Health
Natural foods4.42×Food & Beverages
Spiegel Online2.12×News
Family1.8×Kids & Family
Vacations2.46×Travel & Leisure
Do it yourself (DIY)1.86×Home & Garden
Ketone5.45×Health
Transfermarkt2.15×Sports
Airbnb1.83×Travel & Leisure
Hygiene2.43×Beauty & Wellness
Organic food2.03×Food & Beverages
Hairstyle2.29×Beauty & Wellness
Drop shipping2.25×Shopping
North Rhine-Westphalia1.92×Travel & Leisure
Storm of Love2.77×Movies & TV
Walking3.15×Sports
Stuttgart2.28×Travel & Leisure
German language1.97×Politics & Society
Gala1.63×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy diet audience
TraitClusterScore
IndulgenceJOY1.79
SustainabilityBALANCE1.57
Sports ActivityPOWER1.47
Healthy LifestyleBALANCE1.41
DIY MentalityTHRILL1.34
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%

See Healthy diet audiences in other countries

More Health audiences in Germany

Frequently asked questions

How many fans does Healthy diet have in Germany?

Healthy diet has an estimated audience of 9,660,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Healthy diet fans?

68.5% of Healthy diet fans are female, 31.5% are male, with an average age of 40.0 years.

Which brands do Healthy diet fans like most?

Healthy diet fans show strongest brand affinity for Tagesschau (2.69×), Self care (3.72×), and Natural foods (4.42×) over the country average.

Where do Healthy diet fans live in Germany?

Healthy diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,575,576), Bayern (reach 1,366,282), and Baden-Württemberg (reach 1,075,598). These three regions account for the largest share of the active audience.

What other brands do Healthy diet fans also like?

Beyond Healthy diet itself, the audience over-indexes on Self care (3.72×), Natural foods (4.42×), Spiegel Online (2.12×), and Family (1.8×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.