Rascasse Audience Intelligence

Healthy diet Audience in Germany

A data profile of the people who buy, follow and care about Healthy diet in Germany — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 9,660,785 people in Germany.

#208among Topic in Germany#9in Health

The average Healthy diet fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (3.06× the country average).

Demographically, the Healthy diet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Healthy diet fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy diet profile in Germany.

Audience size
9.7M
in Germany
Gender
68.5%♀
31.5% male
Age
40.0
average years
Country rank
#343
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy diet fans

68.5% are female, 31.5% are male, average age 40.0.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Healthy diet audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age40.0
Estimated audience size9,660,785
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Healthy diet audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Healthy diet audience comes from Germany.

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy diet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Healthy diet fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.31×
02Saarland~100K1.19×
03Hessen~800K1.12×
04Berlin~500K1.09×
05Brandenburg~300K1.09×
06Mecklenburg-Vorpommern~200K1.03×
07Thüringen~300K1.02×
08Sachsen-Anhalt~200K0.99×
09Hamburg~200K0.93×
10Schleswig-Holstein~300K0.91×
11Rheinland-Pfalz~400K0.89×
12Bayern~1.5M0.87×
13Sachsen~400K0.86×
14Baden-Württemberg~1M0.85×
15Niedersachsen~700K0.79×
16Nordrhein-Westfalen~1.5M0.77×
Fig. 06

Affinity by region

Affinity by region — Healthy diet, Germany
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy diet audience
#·InterestCategoryAffinity×
01NatureHome & Garden3.06×
02Self-confidenceHealth2.96×
03VacationsTravel & Leisure2.77×
04Self careHealth2.40×
05CrochetHome & Garden2.40×
06FamilyKids & Family2.33×
07LodgingTravel & Leisure2.27×
08Organic foodFood & Beverages2.12×
09Organic farmingFood & Beverages2.02×
10EmailTechnology & Electronics1.97×
11German languagePolitics & Society1.93×
12Fast foodFood & Beverages1.92×
13HobbyHome & Garden1.87×
14HugendubelShopping1.86×
15AirbnbTravel & Leisure1.82×
16Do it yourself (DIY)Home & Garden1.69×
17GermanyTravel & Leisure1.63×
18VeganismFood & Beverages1.63×
19RossmannShopping1.59×
20IKEAHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy diet audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
SustainabilityBALANCE1.70×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy diet audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Career OrientationPOWER1.00×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy diet have in Germany?

Healthy diet has an estimated audience of 9,660,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Healthy diet fans?

68.5% of Healthy diet fans are female, 31.5% are male, with an average age of 40.0 years.

03

Which brands do Healthy diet fans like most?

Healthy diet fans show strongest brand affinity for Nature (3.06×), Family (2.33×), and Germany (1.63×) over the country average.

04

Where do Healthy diet fans live in Germany?

Healthy diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Healthy diet fans also like?

Beyond Healthy diet itself, the audience over-indexes on Family (2.33×), Germany (1.63×), Vacations (2.77×), and Organic food (2.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Healthy diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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