Healthy diet Audience in Germany

Healthy diet has an estimated audience of 9,660,785 people in Germany. 68.5% are female, 31.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, Volvo V60.
The average Healthy diet fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.94× the country average). Demographically, the Healthy diet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Healthy diet fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 40.0 |
| Estimated audience size | 9,660,785 |
Audience persona
The typical Healthy diet fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,575,576 | 0.75× |
| Bayern | 1,366,282 | 0.88× |
| Baden-Württemberg | 1,075,598 | 0.82× |
| Hessen | 955,333 | 1.3× |
| Berlin | 522,871 | 1.21× |
| Niedersachsen | 446,555 | 0.48× |
| Brandenburg | 403,299 | 1.35× |
| Rheinland-Pfalz | 253,841 | 0.52× |
| Thüringen | 240,410 | 0.98× |
| Sachsen | 238,547 | 0.5× |
| Sachsen-Anhalt | 222,872 | 0.89× |
| Schleswig-Holstein | 208,709 | 0.6× |
| Mecklenburg-Vorpommern | 196,018 | 1.06× |
| Saarland | 192,329 | 1.62× |
| Bremen | 191,224 | 2.31× |
| Hamburg | 160,228 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.94× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.25× | Cars & Mobility |
| Home Delivery | 2.25× | Food & Beverages |
| Volvo V60 | 2.9× | Cars & Mobility |
| Corfu (regional unit) | 1.9× | Travel & Leisure |
| Cachorro | 2.08× | Pets & Animals |
| Janitor | 3.51× | Home & Garden |
| Bank account | 1.62× | Business & Career |
| Keeper (password manager) | 2.21× | Technology & Electronics |
| San Gil | 2.13× | Travel & Leisure |
| La Crosse, Wisconsin | 2.73× | Travel & Leisure |
| Theocracy | 4.57× | Music & Radio |
| Pantsuit | 2.85× | Fashion & Accessoires |
| The Hunt (2012 film) | 1.92× | Movies & TV |
| Zagreb | 1.7× | Travel & Leisure |
| Malayalam | 2.77× | Politics & Society |
| Bounce (film) | 4.03× | Movies & TV |
| The Equalizer | 1.96× | Movies & TV |
| Glashütte | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Sustainability | BALANCE | 1.57 |
| Sports Activity | POWER | 1.47 |
| Healthy Lifestyle | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.34 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
See Healthy diet audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Healthy diet have in Germany?
Healthy diet has an estimated audience of 9,660,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Healthy diet fans?
68.5% of Healthy diet fans are female, 31.5% are male, with an average age of 40.0 years.
Which brands do Healthy diet fans like most?
Healthy diet fans show strongest brand affinity for Gil Ofarim (1.94×), Stradivarius (1.97×), and Škoda Kodiaq (2.25×) over the country average.
Where do Healthy diet fans live in Germany?
Healthy diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,575,576), Bayern (reach 1,366,282), and Baden-Württemberg (reach 1,075,598). These three regions account for the largest share of the active audience.
What other brands do Healthy diet fans also like?
Beyond Healthy diet itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.25×), Home Delivery (2.25×), and Volvo V60 (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.