A data profile of the people who buy, follow and care about Healthy diet in Italy — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 10,180,311 people in Italy.
Healthy diet has an estimated audience of 10,180,311 people in Italy. 67.4% are female, 32.6% are male, average age 45.0. Top brand affinities: Organic food, Wine tasting, Coop, Red wine, Local food.
Top brand affinities include Organic food, Wine tasting, Coop, with strongest over-indexing on Organic food (1.7× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Healthy diet fan in Italy is more female, around 45.0 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Healthy diet profile in Italy.
67.4% are female, 32.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.0 |
| Estimated audience size | 10,180,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Healthy diet audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nutritionist | Food & Beverages | 2.58× | ||
| 02 | Natural foods | Food & Beverages | 2.48× | ||
| 03 | Red wine | Food & Beverages | 2.39× | ||
| 04 | White wine | Food & Beverages | 2.17× | ||
| 05 | Carrefour Market | Shopping | 2.16× | ||
| 06 | Gourmet Foods | Food & Beverages | 1.97× | ||
| 07 | Wine tasting | Food & Beverages | 1.96× | ||
| 08 | Self-esteem | Health | 1.92× | ||
| 09 | Fast food restaurants | Food & Beverages | 1.92× | ||
| 10 | Self-awareness | Health | 1.90× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.89× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.88× | ||
| 13 | Self-love | Health | 1.81× | ||
| 14 | Pedicure | Beauty & Wellness | 1.77× | ||
| 15 | Organic food | Food & Beverages | 1.70× | ||
| 16 | Coop | Food & Beverages | 1.69× | ||
| 17 | Deal of the day | Shopping | 1.68× | ||
| 18 | Skin care | Beauty & Wellness | 1.61× | ||
| 19 | Local food | Food & Beverages | 1.59× | ||
| 20 | Confectionery | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.45× | |
| Indulgence | JOY | 1.43× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.88× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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