Rascasse Audience Intelligence

Healthy diet Audience in Spain

A data profile of the people who buy, follow and care about Healthy diet in Spain — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 8,122,908 people in Spain.

Healthy diet has an estimated audience of 8,122,908 people in Spain. 68.5% are female, 31.5% are male, average age 46.7. Top brand affinities: Dinner, Paleolithic diet, Natural foods, Breakfast, Wine tasting.

Top brand affinities include Dinner, Paleolithic diet, Natural foods, with strongest over-indexing on Dinner (2.92× the country average).

Demographically, the Healthy diet audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

The typical Healthy diet fan in Spain is more female, around 46.7 years old, with strong Sustainability tendencies and a notable affinity for Dinner.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy diet profile in Spain.

Audience size
8.1M
in Spain
Gender
68.5%
31.5% male
Age
46.7
average years
Country rank
#292
Topic in Spain
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy diet fans

68.5% are female, 31.5% are male, average age 46.7.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Healthy diet audience in Spain
MetricValue
Female68.5%
Male31.5%
Average age46.7
Estimated audience size8,122,908
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Healthy diet audience in Spain
Age bracketShare%
16-194%
20-2912%
30-3920%
40-4929%
50+35%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Healthy diet audience comes from Spain.

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy diet audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career5.04×
02Paleolithic dietHealth4.23×
03CholesterolFood & Beverages3.42×
04Natural foodsFood & Beverages3.39×
05Wine tastingFood & Beverages3.04×
06DinnerFood & Beverages2.92×
07BreakfastFood & Beverages2.60×
08Organic farmingFood & Beverages2.48×
09MSNNews2.01×
10Take-outFood & Beverages1.88×
11Organic foodFood & Beverages1.84×
12CaixabankBusiness & Career1.73×
13IBEX 35Business & Career1.72×
14SpasBeauty & Wellness1.67×
15KitchenHome & Garden1.64×
16HappinessHealth1.63×
17ToysGames1.63×
18Do it yourself (DIY)Home & Garden1.54×
19Quality of lifeHealth1.51×
20Personal careHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy diet audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.48×
Healthy LifestyleBALANCE1.48×
MindfulnessBALANCE1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy diet audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Need for SecurityCONSERVATISM0.76×
Social Media UsageJOY0.90×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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