Healthy diet Audience in Spain
Healthy diet has an estimated audience of 8,122,908 people in Spain. 68.5% are female, 31.5% are male, average age 46.7. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Natural foods.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Healthy diet audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Category: Health · Type: Topic
Demographics of Healthy diet fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 46.7 |
| Estimated audience size | 8,122,908 |
Audience persona
The typical Healthy diet fan in Spain is more female, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.82× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 3.02× | Music & Radio |
| Natural foods | 4.52× | Food & Beverages |
| Stradivarius | 2.67× | Shopping |
| Movistar | 2.31× | Technology & Electronics |
| Livemusic | 3.24× | Music & Radio |
| CAC 40 | 2.73× | Business & Career |
| Oncology | 5.64× | Health |
| Dinner | 2.8× | Food & Beverages |
| Mapfre | 2.55× | Business & Career |
| Local food | 2.5× | Food & Beverages |
| Orange | 2.65× | Technology & Electronics |
| Wedding dress | 3.1× | Fashion & Accessoires |
| Formentera | 4.71× | Travel & Leisure |
| Carrefour Market | 2.31× | Shopping |
| Kundalini yoga | 4.14× | Health |
| Logitravel | 3.44× | Travel & Leisure |
| Girona | 2.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.35 |
| Healthy Lifestyle | BALANCE | 1.26 |
| DIY Mentality | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
See Healthy diet audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.