Healthy diet Audience in Spain

Healthy diet has an estimated audience of 8,122,908 people in Spain. 68.5% are female, 31.5% are male, average age 46.7. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Natural foods.

Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Healthy diet audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Category: Health · Type: Topic

Demographics of Healthy diet fans

Demographic split for Healthy diet audience in Spain
MetricValue
Female68.5%
Male31.5%
Average age46.7
Estimated audience size8,122,908

Audience persona

The typical Healthy diet fan in Spain is more female, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy diet audience
BrandAffinityCategory
Singer-songwriter7.96×Music & Radio
MSN5.82×News
Sports nutrition7.93×Food & Beverages
Julio Iglesias3.02×Music & Radio
Natural foods4.52×Food & Beverages
Stradivarius2.67×Shopping
Movistar2.31×Technology & Electronics
Livemusic3.24×Music & Radio
CAC 402.73×Business & Career
Oncology5.64×Health
Dinner2.8×Food & Beverages
Mapfre2.55×Business & Career
Local food2.5×Food & Beverages
Orange2.65×Technology & Electronics
Wedding dress3.1×Fashion & Accessoires
Formentera4.71×Travel & Leisure
Carrefour Market2.31×Shopping
Kundalini yoga4.14×Health
Logitravel3.44×Travel & Leisure
Girona2.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy diet audience
TraitClusterScore
MindfulnessBALANCE1.35
Healthy LifestyleBALANCE1.26
DIY MentalityTHRILL1.26
Price SensitivityPREMIUM1.26
Design AffinityPREMIUM1.18
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%

See Healthy diet audiences in other countries

More Health audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.