A data profile of the people who buy, follow and care about Wine tasting in Spain — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 3,529,475 people in Spain.
The average Wine tasting fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Wine & Spirits, White wine, Local food, with strongest over-indexing on Wine & Spirits (15.15× the country average).
Demographically, the Wine tasting audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Wine tasting fan in Spain is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Wine & Spirits.
The key figures that characterise the Wine tasting profile in Spain.
56.5% are female, 43.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.3 |
| Estimated audience size | 3,529,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Wine tasting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.4% |
| Italy | 10.2% |
Where the Wine tasting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 3.97× | |
| 02 | Canary Islands | ~400K | 2.01× | |
| 03 | Catalonia | ~800K | 1.18× | |
| 04 | La Rioja | ~30K | 1.14× | |
| 05 | Comunidad Valenciana | ~400K | 1.00× | |
| 06 | Andalusia | ~700K | 0.98× | |
| 07 | Basque Autonomous Country | ~100K | 0.98× | |
| 08 | Cantabria | ~40K | 0.93× | |
| 09 | Navarre | ~40K | 0.93× | |
| 10 | Extremadura | ~70K | 0.92× | |
| 11 | Principality of Asturias | ~70K | 0.90× | |
| 12 | Aragon | ~80K | 0.88× | |
| 13 | Region of Murcia | ~100K | 0.87× | |
| 14 | Castilla-La Mancha | ~100K | 0.85× | |
| 15 | Castile and León | ~100K | 0.81× | |
| 16 | Galicia | ~100K | 0.77× | |
| 17 | Community of Madrid | ~400K | 0.74× |
The strongest cross-interests of the Wine tasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine Lovers | Food & Beverages | 19.90× | ||
| 02 | Wine & Spirits | Food & Beverages | 15.15× | ||
| 03 | White wine | Food & Beverages | 11.76× | ||
| 04 | Sommelier | Food & Beverages | 11.50× | ||
| 05 | Sunday Brunch | Kids & Family | 11.26× | ||
| 06 | Red wine | Food & Beverages | 10.61× | ||
| 07 | Full breakfast | Food & Beverages | 10.31× | ||
| 08 | Birthday cake | Food & Beverages | 9.47× | ||
| 09 | High-net-worth individual | Business & Career | 8.83× | ||
| 10 | Cooking show | Food & Beverages | 7.76× | ||
| 11 | Chocolate cake | Food & Beverages | 7.74× | ||
| 12 | Wine cellar | Food & Beverages | 7.54× | ||
| 13 | Sparkling wine | Food & Beverages | 6.73× | ||
| 14 | Local food | Food & Beverages | 6.61× | ||
| 15 | Gourmet Foods | Food & Beverages | 6.42× | ||
| 16 | Delivery order | Food & Beverages | 6.36× | ||
| 17 | Lunch | Food & Beverages | 5.95× | ||
| 18 | Dinner | Food & Beverages | 5.84× | ||
| 19 | Cookbook | Food & Beverages | 4.11× | ||
| 20 | Online shopping | Shopping | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 4.18× | |
| Luxury Orientation | PREMIUM | 2.50× | |
| Quality Awareness | PREMIUM | 2.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Community Orientation | OPEN | 0.94× | |
| Social Media Usage | JOY | 1.04× |
Wine tasting has an estimated audience of 3,529,475 people in Spain, concentrated in Catalonia and Andalusia.
56.5% of Wine tasting fans are female, 43.5% are male, with an average age of 45.3 years.
Wine tasting fans show strongest brand affinity for Wine & Spirits (15.15×), White wine (11.76×), and Local food (6.61×) over the country average.
Wine tasting fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wine tasting itself, the audience over-indexes on White wine (11.76×), Local food (6.61×), Red wine (10.61×), and Gourmet Foods (6.42×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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