Wine tasting Audience in United States

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Wine tasting has an estimated audience of 18,404,831 people in United States. 56.9% are female, 43.1% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Red wine, Wine & Spirits, White wine, Winery, Champagne.

The average Wine tasting fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Red wine, Wine & Spirits, White wine, with strongest over-indexing on Red wine (11.86× the country average). Demographically, the Wine tasting audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wine tasting fans

Demographic split for Wine tasting audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.5
Estimated audience size18,404,831

Audience persona

The typical Wine tasting fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Red wine.

Top regions in United States

Top regions ranked by reach for Wine tasting in United States
RegionReachAffinity
California6,339,6283.13×
Texas1,438,1080.91×
Florida1,415,1901.14×
New York1,024,4511×
Washington899,9422.44×
Illinois788,7371.29×
Michigan732,0211.52×
Georgia669,0981.18×
Arkansas643,1894.24×
Oregon573,8872.72×
Ohio524,7630.93×
Pennsylvania523,5950.84×
New Jersey523,2451.12×
North Carolina499,3820.9×
Arizona487,6551.3×
Virginia438,7920.98×
Massachusetts362,3261×
Maryland323,1971.02×
Indiana309,3140.92×
Colorado305,4111.05×
Wisconsin292,2421.06×
Tennessee280,5750.76×
Missouri242,2350.82×
South Carolina235,9670.85×
Alabama196,2110.76×
Louisiana195,6420.82×
Minnesota189,2500.72×
Nevada158,4530.89×
Connecticut144,4530.78×
Kentucky142,4210.62×
Oklahoma116,3470.57×
Utah113,4790.69×
Kansas96,3410.66×
Idaho95,9581.04×
Mississippi88,4890.58×
Hawaii76,8480.97×
Iowa68,1680.45×
Washington, District of Columbia64,5121.17×
Nebraska58,3100.63×
New Mexico56,4380.61×
Rhode Island50,3520.86×
New Hampshire50,2130.69×
Delaware43,9780.87×
Maine36,9650.56×
West Virginia32,0330.37×
Montana21,4100.42×
Vermont19,8710.61×
South Dakota16,4360.39×
Alaska16,3730.42×
North Dakota12,0840.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine tasting audience
BrandAffinityCategory
Red wine11.86×Food & Beverages
Wine & Spirits10.7×Food & Beverages
White wine13.63×Food & Beverages
Winery5.31×Food & Beverages
Champagne7.07×Food & Beverages
French wine17.22×Food & Beverages
Wine and food matching17.17×Food & Beverages
Wine.com18.73×Food & Beverages
Wine Spectator15.04×Food & Beverages
Local food3.34×Food & Beverages
Oenology19.03×Business & Career
Vineyard4.61×Food & Beverages
Sparkling wine5.52×Food & Beverages
Wine cellar8.11×Food & Beverages
Self care2.83×Health
Macy's2.36×Shopping
Pinot noir13.35×Food & Beverages
Alcoholic beverages1.78×Food & Beverages
Wine2.14×Food & Beverages
Whole Foods Market2.29×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine tasting audience
TraitClusterScore
IndulgenceJOY2.72
Design AffinityPREMIUM2.12
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.71
SustainabilityBALANCE1.61
TravellingTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for Wine tasting
CountryShare
United States18.3%
Japan11.4%
Italy10.2%

See Wine tasting audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine tasting have in United States?

Wine tasting has an estimated audience of 18,404,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Wine tasting fans?

56.9% of Wine tasting fans are female, 43.1% are male, with an average age of 40.5 years.

Which brands do Wine tasting fans like most?

Wine tasting fans show strongest brand affinity for Red wine (11.86×), Wine & Spirits (10.7×), and White wine (13.63×) over the country average.

Where do Wine tasting fans live in United States?

Wine tasting fans in United States are most concentrated in California (reach 6,339,628), Texas (reach 1,438,108), and Florida (reach 1,415,190). These three regions account for the largest share of the active audience.

What other brands do Wine tasting fans also like?

Beyond Wine tasting itself, the audience over-indexes on Wine & Spirits (10.7×), White wine (13.63×), Winery (5.31×), and Champagne (7.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.