Rascasse Audience Intelligence

Wine tasting Audience in United States

A data profile of the people who buy, follow and care about Wine tasting in United States — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 18,404,831 people in United States.

#1254among Topic in United States#156in Food & Beverages

The average Wine tasting fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Red wine, Wine & Spirits, White wine, with strongest over-indexing on Red wine (11.86× the country average).

Demographically, the Wine tasting audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wine tasting fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Red wine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine tasting profile in United States.

Audience size
18.4M
in United States
Gender
56.9%♀
43.1% male
Age
40.5
average years
Country rank
#1822
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine tasting fans

56.9% are female, 43.1% are male, average age 40.5.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Wine tasting audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.5
Estimated audience size18,404,831
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Wine tasting audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Wine tasting audience comes from United States.

Worldwide audience distribution share by country for Wine tasting
CountryShare
United States18.3%
Japan11.4%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine tasting audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine tasting fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~600K3.64×
02California~6M2.93×
03Oregon~600K2.61×
04Washington~800K2.29×
05Michigan~700K1.51×
06Arizona~500K1.33×
07Washington, District of Columbia~70K1.23×
08Illinois~700K1.20×
09Georgia~700K1.18×
10Florida~1.5M1.10×
11Wyoming~30K1.09×
12New Jersey~500K1.08×
13Idaho~100K1.07×
14Colorado~300K1.06×
15Hawaii~80K1.05×
16Wisconsin~300K1.03×
17New York~1M1.02×
18Maryland~300K1.02×
19Massachusetts~400K1.01×
20Nevada~200K0.98×
21Virginia~400K0.95×
22Delaware~50K0.95×
23Ohio~500K0.91×
24Indiana~300K0.91×
25Connecticut~200K0.91×
26Rhode Island~50K0.91×
27South Carolina~300K0.90×
28Texas~1.5M0.88×
29Louisiana~200K0.88×
30Kansas~100K0.88×
31New Hampshire~60K0.88×
32North Carolina~500K0.87×
33Pennsylvania~500K0.85×
34Tennessee~300K0.83×
35Missouri~200K0.81×
36Alabama~200K0.81×
37New Mexico~70K0.78×
38Utah~100K0.77×
39Mississippi~100K0.77×
40Alaska~30K0.77×
41Kentucky~200K0.73×
42Maine~50K0.73×
43North Dakota~30K0.73×
44Nebraska~70K0.72×
45Montana~40K0.72×
46South Dakota~30K0.72×
47Minnesota~200K0.71×
48Oklahoma~100K0.65×
49West Virginia~50K0.64×
50Iowa~90K0.60×
Fig. 06

Affinity by region

Affinity by region — Wine tasting, United States
0.60×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine tasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine tasting audience
#·InterestCategoryAffinity×
01OenologyBusiness & Career19.03×
02Wine.comFood & Beverages18.73×
03French wineFood & Beverages17.22×
04Wine and food matchingFood & Beverages17.17×
05Wine SpectatorFood & Beverages15.04×
06White wineFood & Beverages13.63×
07Pinot noirFood & Beverages13.35×
08Red wineFood & Beverages11.86×
09Wine & SpiritsFood & Beverages10.70×
10Wine cellarFood & Beverages8.11×
11ChampagneFood & Beverages7.07×
12Sparkling wineFood & Beverages5.52×
13WineryFood & Beverages5.31×
14VineyardFood & Beverages4.61×
15Local foodFood & Beverages3.34×
16Self careHealth2.83×
17Macy'sShopping2.36×
18Whole Foods MarketShopping2.29×
19WineFood & Beverages2.14×
20Alcoholic beveragesFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine tasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine tasting audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.58×
Design AffinityPREMIUM2.58×
Quality AwarenessPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine tasting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.99×
Social Media UsageJOY1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine tasting have in United States?

Wine tasting has an estimated audience of 18,404,831 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wine tasting fans?

56.9% of Wine tasting fans are female, 43.1% are male, with an average age of 40.5 years.

03

Which brands do Wine tasting fans like most?

Wine tasting fans show strongest brand affinity for Red wine (11.86×), Wine & Spirits (10.7×), and White wine (13.63×) over the country average.

04

Where do Wine tasting fans live in United States?

Wine tasting fans in United States are most concentrated in California (reach ~6M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Wine tasting fans also like?

Beyond Wine tasting itself, the audience over-indexes on Wine & Spirits (10.7×), White wine (13.63×), Winery (5.31×), and Champagne (7.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wine tasting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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