Champagne Audience in United States

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Champagne has an estimated audience of 11,425,910 people in United States. 54.5% are female, 45.5% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Wine & Spirits, Wine tasting, White wine, Red wine, French wine.

The average Champagne fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wine & Spirits, Wine tasting, White wine, with strongest over-indexing on Wine & Spirits (9.09× the country average). Demographically, the Champagne audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Champagne fans

Demographic split for Champagne audience in United States
MetricValue
Female54.5%
Male45.5%
Average age39.3
Estimated audience size11,425,910

Audience persona

The typical Champagne fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Wine & Spirits.

Top regions in United States

Top regions ranked by reach for Champagne in United States
RegionReachAffinity
California1,683,9721.34×
Texas1,186,2941.21×
Florida942,3701.22×
New York835,9561.31×
Illinois449,6621.18×
Georgia414,7611.18×
Pennsylvania413,8541.08×
Louisiana379,3832.57×
New Jersey371,0421.28×
North Carolina334,8810.97×
Ohio334,7060.95×
Michigan291,5980.98×
Virginia274,0960.98×
Arizona258,1241.11×
Massachusetts242,5881.08×
Tennessee228,9231×
Maryland225,1101.15×
Washington222,9510.97×
Indiana198,0920.95×
Alabama178,8061.12×
South Carolina176,5191.03×
Colorado162,4360.9×
Missouri159,4880.87×
Wisconsin147,5130.86×
Minnesota141,9110.87×
Kentucky133,9480.94×
Nevada133,5391.21×
Connecticut132,8221.16×
Oklahoma125,9100.99×
Oregon113,5730.87×
Mississippi112,7981.2×
Arkansas93,3230.99×
Kansas89,4340.99×
Utah83,2850.81×
Iowa77,3280.82×
Nebraska50,8560.89×
New Mexico48,2100.84×
Idaho45,2550.79×
Hawaii42,4890.87×
Washington, District of Columbia40,2851.17×
Rhode Island35,9160.99×
West Virginia35,7580.67×
New Hampshire33,9270.75×
Delaware31,5931×
Maine29,9650.73×
Montana21,8710.69×
Alaska19,7520.81×
North Dakota18,1590.77×
South Dakota17,8120.67×
Vermont11,9720.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Champagne audience
BrandAffinityCategory
Wine & Spirits9.09×Food & Beverages
Wine tasting7.35×Food & Beverages
White wine10.01×Food & Beverages
Red wine8.48×Food & Beverages
French wine17.28×Food & Beverages
Sparkling wine6.2×Food & Beverages
Champagne (wine region)28.24×Travel & Leisure
Wine2.2×Food & Beverages
Alcoholic beverages1.78×Food & Beverages
Culture1.7×Literature
Drinking3.64×Food & Beverages
Macy's2.21×Shopping
Cocktail2.57×Food & Beverages
Local food2.71×Food & Beverages
Wine Lovers16.08×Food & Beverages
Whole Foods Market2.08×Shopping
Aldi2.07×Shopping
Texas Roadhouse2.08×Food & Beverages
Bars1.91×Travel & Leisure
Recipes1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Champagne audience
TraitClusterScore
IndulgenceJOY6.38
Design AffinityPREMIUM2
Luxury OrientationPREMIUM1.55
LGBTQ+ IdentityOPEN1.54
SustainabilityBALANCE1.53
TravellingTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Champagne
CountryShare
Japan15.0%
United States13.7%
Italy9.1%

See Champagne audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Champagne have in United States?

Champagne has an estimated audience of 11,425,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Champagne fans?

54.5% of Champagne fans are female, 45.5% are male, with an average age of 39.3 years.

Which brands do Champagne fans like most?

Champagne fans show strongest brand affinity for Wine & Spirits (9.09×), Wine tasting (7.35×), and White wine (10.01×) over the country average.

Where do Champagne fans live in United States?

Champagne fans in United States are most concentrated in California (reach 1,683,972), Texas (reach 1,186,294), and Florida (reach 942,370). These three regions account for the largest share of the active audience.

What other brands do Champagne fans also like?

Beyond Champagne itself, the audience over-indexes on Wine tasting (7.35×), White wine (10.01×), Red wine (8.48×), and French wine (17.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Champagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.