Rascasse Audience Intelligence

Wine Lovers Audience in United States

A data profile of the people who buy, follow and care about Wine Lovers in United States — modelled from more than twelve digital signal sources. Wine Lovers has an estimated audience of 1,067,641 people in United States.

#8452among Topic in United States#1273in Food & Beverages

The average Wine Lovers fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Local food, Alcoholic beverages, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Wine Lovers audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wine Lovers fan in United States is more female, around 32.2 years old, with strong Indulgence tendencies and a notable affinity for Beauty.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine Lovers profile in United States.

Audience size
1.1M
in United States
Gender
63.7%♀
36.3% male
Age
32.2
average years
Country rank
#22685
Topic in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine Lovers fans

63.7% are female, 36.3% are male, average age 32.2.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Wine Lovers audience in United States
MetricValue
Female63.7%
Male36.3%
Average age32.2
Estimated audience size1,067,641
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Wine Lovers audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Wine Lovers audience comes from United States.

Worldwide audience distribution share by country for Wine Lovers
CountryShare
Japan15.4%
United States14.3%
Italy11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine Lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine Lovers fans by region: top regions in United States
#RegionReachAffinity×
01Montana~4K1.36×
02Nebraska~7K1.32×
03Rhode Island~4K1.27×
04North Dakota~3K1.25×
05New Mexico~6K1.14×
06Washington, District of Columbia~4K1.14×
07New Hampshire~5K1.13×
08Mississippi~10K1.10×
09Kansas~9K1.07×
10Vermont~2K1.07×
11West Virginia~5K1.06×
12Maine~4K1.06×
13Oklahoma~10K1.03×
14Connecticut~10K1.03×
15Iowa~9K1.03×
16Nevada~10K1.01×
17Utah~10K1.01×
18Arkansas~9K1.01×
19Louisiana~10K1.00×
20Kentucky~10K1.00×
21Oregon~10K1.00×
22Idaho~5K1.00×
23Hawaii~5K1.00×
24Delaware~3K1.00×
25South Dakota~2K1.00×
26Alaska~2K1.00×
27Alabama~10K0.99×
28South Carolina~20K0.96×
29Missouri~20K0.95×
30Wisconsin~20K0.95×
31Minnesota~10K0.95×
32Tennessee~20K0.94×
33Indiana~20K0.94×
34Maryland~20K0.94×
35Colorado~20K0.94×
36Arizona~20K0.92×
37Washington~20K0.92×
38Massachusetts~20K0.92×
39Michigan~30K0.90×
40New Jersey~20K0.90×
41Virginia~20K0.90×
42Ohio~30K0.89×
43Georgia~30K0.89×
44North Carolina~30K0.89×
45Pennsylvania~30K0.88×
46Illinois~30K0.87×
47Florida~60K0.82×
48New York~50K0.82×
49Texas~70K0.81×
50California~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Wine Lovers, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine Lovers audience
#·InterestCategoryAffinity×
01Wine cellarFood & Beverages6.40×
02Red wineFood & Beverages4.32×
03Wine & SpiritsFood & Beverages3.78×
04Online food orderingFood & Beverages3.49×
05Wine tastingFood & Beverages3.30×
06Local foodFood & Beverages3.16×
07FoodserviceFood & Beverages3.12×
08CookbookFood & Beverages2.88×
09Hair ExtensionsBeauty & Wellness2.60×
10Organic farmingFood & Beverages2.45×
11Trader Joe'sShopping2.11×
12Italian cuisineFood & Beverages2.10×
13Culinary artArts & Culture2.05×
14Macy'sShopping1.95×
15Whole Foods MarketShopping1.83×
16BeautyBeauty & Wellness1.75×
17Alcoholic beveragesFood & Beverages1.75×
18WineFood & Beverages1.66×
19BeveragesFood & Beverages1.61×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine Lovers audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY6.33×
Design AffinityPREMIUM2.14×
TravellingTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine Lovers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Early Adopter MentalityPOWER0.84×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine Lovers have in United States?

Wine Lovers has an estimated audience of 1,067,641 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wine Lovers fans?

63.7% of Wine Lovers fans are female, 36.3% are male, with an average age of 32.2 years.

03

Which brands do Wine Lovers fans like most?

Wine Lovers fans show strongest brand affinity for Beauty (1.75×), Local food (3.16×), and Alcoholic beverages (1.75×) over the country average.

04

Where do Wine Lovers fans live in United States?

Wine Lovers fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wine Lovers fans also like?

Beyond Wine Lovers itself, the audience over-indexes on Local food (3.16×), Alcoholic beverages (1.75×), Beverages (1.61×), and Restaurants (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wine Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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