Wine Lovers Audience in United States
Wine Lovers has an estimated audience of 1,067,641 people in United States. 63.7% are female, 36.3% are male, average age 32.2. Top regions: California, Florida, Texas. Top brand affinities: Beauty, Local food, Alcoholic beverages, Beverages, Restaurants.
The average Wine Lovers fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Beauty, Local food, Alcoholic beverages, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Wine Lovers audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine Lovers fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 32.2 |
| Estimated audience size | 1,067,641 |
Audience persona
The typical Wine Lovers fan in United States is more female, around 32.2 years old, with strong Indulgence tendencies and a notable affinity for Beauty.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 27,594 | 0.24× |
| Florida | 20,367 | 0.28× |
| Texas | 18,118 | 0.2× |
| Mississippi | 17,549 | 2× |
| Louisiana | 15,603 | 1.13× |
| Oklahoma | 15,246 | 1.29× |
| Kentucky | 15,005 | 1.12× |
| Alabama | 14,524 | 0.97× |
| New York | 14,514 | 0.24× |
| Tennessee | 13,837 | 0.65× |
| South Carolina | 13,738 | 0.86× |
| Indiana | 13,385 | 0.69× |
| Kansas | 13,381 | 1.59× |
| Missouri | 12,963 | 0.75× |
| Montana | 12,603 | 4.25× |
| North Carolina | 12,446 | 0.39× |
| Ohio | 12,395 | 0.38× |
| Georgia | 12,345 | 0.38× |
| Michigan | 12,339 | 0.44× |
| Wisconsin | 12,274 | 0.76× |
| Arizona | 11,820 | 0.54× |
| Pennsylvania | 11,768 | 0.33× |
| Nebraska | 11,689 | 2.18× |
| Connecticut | 11,671 | 1.09× |
| New Mexico | 11,628 | 2.17× |
| Nevada | 11,590 | 1.12× |
| Rhode Island | 11,526 | 3.39× |
| Oregon | 11,442 | 0.93× |
| Utah | 11,374 | 1.19× |
| Virginia | 11,300 | 0.43× |
| Maryland | 11,244 | 0.61× |
| New Jersey | 11,216 | 0.41× |
| Illinois | 11,038 | 0.31× |
| Minnesota | 10,966 | 0.72× |
| Massachusetts | 10,854 | 0.52× |
| Washington | 10,595 | 0.49× |
| Colorado | 10,565 | 0.63× |
| Washington, District of Columbia | 7,453 | 2.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty | 1.75× | Beauty & Wellness |
| Local food | 3.16× | Food & Beverages |
| Alcoholic beverages | 1.75× | Food & Beverages |
| Beverages | 1.61× | Food & Beverages |
| Restaurants | 1.55× | Food & Beverages |
| Cookbook | 2.88× | Food & Beverages |
| Warriors (novel series) | 3.05× | Literature |
| Wine cellar | 6.4× | Food & Beverages |
| Macy's | 1.95× | Shopping |
| Online food ordering | 3.49× | Food & Beverages |
| Red wine | 4.32× | Food & Beverages |
| Whole Foods Market | 1.83× | Shopping |
| Wine | 1.66× | Food & Beverages |
| Wine tasting | 3.3× | Food & Beverages |
| Culinary art | 2.05× | Arts & Culture |
| Wine & Spirits | 3.78× | Food & Beverages |
| Foodservice | 3.12× | Food & Beverages |
| Hair Extensions | 2.6× | Beauty & Wellness |
| Italian cuisine | 2.1× | Food & Beverages |
| Organic farming | 2.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 4.62 |
| Design Affinity | PREMIUM | 2.44 |
| Travelling | THRILL | 2.01 |
| Quality Awareness | PREMIUM | 1.77 |
| Luxury Orientation | PREMIUM | 1.48 |
| LGBTQ+ Identity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.4% |
| United States | 14.3% |
| Italy | 11.2% |
See Wine Lovers audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wine Lovers have in United States?
Wine Lovers has an estimated audience of 1,067,641 people in United States, concentrated in California and Florida.
What is the gender split and age of Wine Lovers fans?
63.7% of Wine Lovers fans are female, 36.3% are male, with an average age of 32.2 years.
Which brands do Wine Lovers fans like most?
Wine Lovers fans show strongest brand affinity for Beauty (1.75×), Local food (3.16×), and Alcoholic beverages (1.75×) over the country average.
Where do Wine Lovers fans live in United States?
Wine Lovers fans in United States are most concentrated in California (reach 27,594), Florida (reach 20,367), and Texas (reach 18,118). These three regions account for the largest share of the active audience.
What other brands do Wine Lovers fans also like?
Beyond Wine Lovers itself, the audience over-indexes on Local food (3.16×), Alcoholic beverages (1.75×), Beverages (1.61×), and Restaurants (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wine Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.