Rascasse Audience Intelligence

Red wine Audience in United States

A data profile of the people who buy, follow and care about Red wine in United States — modelled from more than twelve digital signal sources. Red wine has an estimated audience of 11,604,952 people in United States.

#2among Wine in United States#2021among Topic in United States#237in Food & Beverages

The average Red wine fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include White wine, Wine tasting, Wine & Spirits, with strongest over-indexing on White wine (25.83× the country average).

Demographically, the Red wine audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red wine fan in United States is balanced, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red wine profile in United States.

Audience size
11.6M
in United States
Gender
53.5%♀
46.5% male
Age
40.4
average years
Country rank
#3081
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red wine fans

53.5% are female, 46.5% are male, average age 40.4.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Red wine audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.4
Estimated audience size11,604,952
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Red wine audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Red wine audience comes from United States.

Worldwide audience distribution share by country for Red wine
CountryShare
Japan15.2%
United States15.0%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Red wine fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.89×
02Louisiana~200K1.26×
03Tennessee~300K1.24×
04New York~800K1.21×
05New Jersey~400K1.20×
06Georgia~400K1.18×
07Connecticut~100K1.17×
08Maryland~200K1.15×
09Florida~900K1.14×
10Arkansas~100K1.14×
11Delaware~40K1.14×
12Pennsylvania~400K1.10×
13Alabama~200K1.10×
14Massachusetts~200K1.08×
15Rhode Island~40K1.08×
16Nevada~100K1.07×
17Hawaii~50K1.06×
18Texas~1M1.05×
19North Carolina~400K1.05×
20South Carolina~200K1.05×
21Washington, District of Columbia~40K1.05×
22Alaska~30K1.04×
23Kansas~90K1.03×
24Ohio~400K1.02×
25California~1.5M1.01×
26Kentucky~100K1.00×
27Illinois~400K0.99×
28Michigan~300K0.98×
29Virginia~300K0.97×
30Arizona~200K0.94×
31Minnesota~200K0.92×
32Oklahoma~100K0.91×
33New Hampshire~40K0.90×
34North Dakota~20K0.90×
35Missouri~200K0.89×
36Nebraska~50K0.89×
37Colorado~200K0.88×
38Wisconsin~200K0.88×
39New Mexico~50K0.88×
40Indiana~200K0.87×
41Washington~200K0.84×
42Iowa~80K0.84×
43Maine~30K0.84×
44Vermont~20K0.82×
45Idaho~50K0.81×
46West Virginia~40K0.81×
47Montana~30K0.81×
48South Dakota~20K0.81×
49Oregon~100K0.79×
50Utah~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Red wine, United States
0.79×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red wine audience
#·InterestCategoryAffinity×
01White wineFood & Beverages25.83×
02Cabernet SauvignonFood & Beverages18.33×
03ChardonnayFood & Beverages17.75×
04Wine & SpiritsFood & Beverages10.68×
05CarnivàleMovies & TV9.70×
06Wine tastingFood & Beverages9.40×
07Gourmet FoodsFood & Beverages8.39×
08LongHorn SteakhouseFood & Beverages7.67×
09Sex and the CityMovies & TV6.62×
10Healthy foodHealth6.34×
11Cooking showFood & Beverages6.09×
12Outback SteakhouseFood & Beverages5.86×
13Healthy habitsHealth5.29×
14DrinkingFood & Beverages5.05×
15Texas RoadhouseFood & Beverages4.68×
16Self careHealth4.45×
17FIFA World CupSports4.04×
18Local foodFood & Beverages3.87×
19AldiShopping3.68×
20FIFA World Cup 2026Sports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.79×
Design AffinityPREMIUM3.31×
Luxury OrientationPREMIUM2.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red wine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
SpiritualityBALANCE0.74×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red wine have in United States?

Red wine has an estimated audience of 11,604,952 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Red wine fans?

53.5% of Red wine fans are female, 46.5% are male, with an average age of 40.4 years.

03

Which brands do Red wine fans like most?

Red wine fans show strongest brand affinity for White wine (25.83×), Wine tasting (9.4×), and Wine & Spirits (10.68×) over the country average.

04

Where do Red wine fans live in United States?

Red wine fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Red wine fans also like?

Beyond Red wine itself, the audience over-indexes on Wine tasting (9.4×), Wine & Spirits (10.68×), Texas Roadhouse (4.68×), and LongHorn Steakhouse (7.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Red wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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