Red wine Audience in United States

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Red wine has an estimated audience of 11,604,952 people in United States. 53.5% are female, 46.5% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: White wine, Wine tasting, Wine & Spirits, Texas Roadhouse, LongHorn Steakhouse.

The average Red wine fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include White wine, Wine tasting, Wine & Spirits, with strongest over-indexing on White wine (25.83× the country average). Demographically, the Red wine audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Red wine fans

Demographic split for Red wine audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.4
Estimated audience size11,604,952

Audience persona

The typical Red wine fan in United States is balanced, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Top regions in United States

Top regions ranked by reach for Red wine in United States
RegionReachAffinity
California1,342,2721.05×
Texas1,115,9741.12×
Florida899,3791.14×
New York814,1751.26×
Pennsylvania448,9061.15×
Georgia444,2971.24×
Illinois407,5971.05×
Ohio391,5101.1×
North Carolina373,2751.07×
New Jersey354,2731.2×
Michigan307,6321.01×
Tennessee303,4561.3×
Virginia281,7261×
Massachusetts240,0711.05×
Maryland226,5671.14×
Arizona214,9180.91×
Washington203,5670.87×
Indiana190,1810.9×
Louisiana188,0611.26×
South Carolina185,9211.06×
Mississippi179,6051.88×
Alabama175,8721.08×
Missouri169,6050.91×
Colorado162,3990.89×
Wisconsin150,4660.86×
Kentucky148,7871.02×
Minnesota147,1800.89×
Connecticut132,7951.14×
Nevada121,2291.08×
Oklahoma118,3170.92×
Arkansas112,8011.18×
Oregon107,5630.81×
Kansas95,0651.04×
Utah86,3470.83×
Iowa77,5100.81×
Hawaii52,2231.05×
New Mexico51,7660.89×
Nebraska48,0940.83×
Idaho47,7720.82×
New Hampshire39,9400.87×
Rhode Island39,7551.08×
West Virginia38,8330.72×
Washington, District of Columbia36,1141.04×
Delaware34,6351.08×
Maine32,7140.79×
Montana23,5060.73×
Alaska22,3570.9×
North Dakota19,7520.83×
South Dakota18,8870.7×
Vermont14,8760.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red wine audience
BrandAffinityCategory
White wine25.83×Food & Beverages
Wine tasting9.4×Food & Beverages
Wine & Spirits10.68×Food & Beverages
Texas Roadhouse4.68×Food & Beverages
LongHorn Steakhouse7.67×Food & Beverages
FIFA World Cup4.04×Sports
Sex and the City6.62×Movies & TV
Self care4.45×Health
Healthy habits5.29×Health
Aldi3.68×Shopping
Cabernet Sauvignon18.33×Food & Beverages
Gourmet Foods8.39×Food & Beverages
Drinking5.05×Food & Beverages
Cooking show6.09×Food & Beverages
Healthy food6.34×Health
Outback Steakhouse5.86×Food & Beverages
Chardonnay17.75×Food & Beverages
Local food3.87×Food & Beverages
Olive Garden4.27×Food & Beverages
Whole Foods Market2.93×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red wine audience
TraitClusterScore
IndulgenceJOY2.62
Design AffinityPREMIUM2.58
LGBTQ+ IdentityOPEN2.2
SustainabilityBALANCE1.84
Luxury OrientationPREMIUM1.69
DIY MentalityTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Red wine
CountryShare
Japan15.2%
United States15.0%
Italy7.2%

See Red wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Red wine have in United States?

Red wine has an estimated audience of 11,604,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Red wine fans?

53.5% of Red wine fans are female, 46.5% are male, with an average age of 40.4 years.

Which brands do Red wine fans like most?

Red wine fans show strongest brand affinity for White wine (25.83×), Wine tasting (9.4×), and Wine & Spirits (10.68×) over the country average.

Where do Red wine fans live in United States?

Red wine fans in United States are most concentrated in California (reach 1,342,272), Texas (reach 1,115,974), and Florida (reach 899,379). These three regions account for the largest share of the active audience.

What other brands do Red wine fans also like?

Beyond Red wine itself, the audience over-indexes on Wine tasting (9.4×), Wine & Spirits (10.68×), Texas Roadhouse (4.68×), and LongHorn Steakhouse (7.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.