White wine Audience in United States

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White wine has an estimated audience of 8,410,620 people in United States. 53.7% are female, 46.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Wine & Spirits, Wine tasting, LongHorn Steakhouse, Sex and the City, Texas Roadhouse.

The average White wine fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wine & Spirits, Wine tasting, LongHorn Steakhouse, with strongest over-indexing on Wine & Spirits (14.34× the country average). Demographically, the White wine audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of White wine fans

Demographic split for White wine audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.7
Estimated audience size8,410,620

Audience persona

The typical White wine fan in United States is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Wine & Spirits.

Top regions in United States

Top regions ranked by reach for White wine in United States
RegionReachAffinity
California965,9181.04×
Texas707,3640.98×
Florida642,5081.13×
New York616,0811.31×
Pennsylvania315,3481.11×
Illinois282,7631.01×
New Jersey277,7211.3×
Georgia276,5531.07×
North Carolina260,1371.03×
Ohio223,2090.86×
Michigan206,3300.94×
Massachusetts198,9361.2×
Virginia181,6880.89×
Tennessee169,9631.01×
Arizona160,3960.93×
Maryland156,1901.08×
Washington153,3120.91×
South Carolina133,2601.05×
Indiana132,5650.86×
Louisiana127,6061.18×
Colorado126,6110.96×
Missouri119,4920.88×
Minnesota119,4230.99×
Alabama118,3141.01×
Wisconsin116,2980.92×
Connecticut110,2121.31×
Kentucky100,6800.95×
Nevada85,7201.05×
Oregon83,2760.86×
Oklahoma83,0170.89×
Mississippi79,7541.15×
Arkansas73,0241.05×
Kansas66,2651×
Utah65,2240.87×
Idaho56,6421.34×
Iowa54,8740.79×
Hawaii38,7661.07×
Nebraska37,0850.88×
Rhode Island32,8641.23×
New Mexico31,9060.76×
New Hampshire31,6030.95×
Washington, District of Columbia30,8361.22×
West Virginia29,8140.76×
Delaware25,5581.1×
Maine25,1890.84×
Alaska19,3701.08×
Montana19,0470.82×
North Dakota17,2671×
South Dakota16,1330.83×
Vermont11,6660.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White wine audience
BrandAffinityCategory
Wine & Spirits14.34×Food & Beverages
Wine tasting10.4×Food & Beverages
LongHorn Steakhouse9.37×Food & Beverages
Sex and the City9.2×Movies & TV
Texas Roadhouse5.53×Food & Beverages
FIFA World Cup4.84×Sports
Self care5.16×Health
Aldi4.33×Shopping
Cabernet Sauvignon23.67×Food & Beverages
Chardonnay23.83×Food & Beverages
Healthy habits5.43×Health
Outback Steakhouse7.31×Food & Beverages
Red wine9.01×Food & Beverages
Gourmet Foods9.69×Food & Beverages
Champagne8.68×Food & Beverages
And just like that...6.79×Movies & TV
Grape8×Food & Beverages
Olive Garden5.09×Food & Beverages
Dollar Tree3.69×Shopping
Drinking5.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White wine audience
TraitClusterScore
IndulgenceJOY2.85
Design AffinityPREMIUM2.62
LGBTQ+ IdentityOPEN2.56
Luxury OrientationPREMIUM1.98
SustainabilityBALANCE1.96
Sports ActivityPOWER1.8

Worldwide distribution

Worldwide audience distribution share by country for White wine
CountryShare
Japan16.3%
United States14.6%
Italy9.0%

See White wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does White wine have in United States?

White wine has an estimated audience of 8,410,620 people in United States, concentrated in California and Texas.

What is the gender split and age of White wine fans?

53.7% of White wine fans are female, 46.3% are male, with an average age of 39.7 years.

Which brands do White wine fans like most?

White wine fans show strongest brand affinity for Wine & Spirits (14.34×), Wine tasting (10.4×), and LongHorn Steakhouse (9.37×) over the country average.

Where do White wine fans live in United States?

White wine fans in United States are most concentrated in California (reach 965,918), Texas (reach 707,364), and Florida (reach 642,508). These three regions account for the largest share of the active audience.

What other brands do White wine fans also like?

Beyond White wine itself, the audience over-indexes on Wine tasting (10.4×), LongHorn Steakhouse (9.37×), Sex and the City (9.2×), and Texas Roadhouse (5.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.