Grape Audience in United States

Grape logo

Grape has an estimated audience of 12,849,762 people in United States. 64.3% are female, 35.7% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Historic site, Goop, Ken Burns, Governor of Michigan.

The average Grape fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Historic site, Goop, with strongest over-indexing on Lulu 黃路梓茵 (3.99× the country average). Demographically, the Grape audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Grape fans

Demographic split for Grape audience in United States
MetricValue
Female64.3%
Male35.7%
Average age40.6
Estimated audience size12,849,762

Audience persona

The typical Grape fan in United States is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Grape in United States
RegionReachAffinity
California1,766,4881.25×
Texas1,365,1501.24×
Florida1,027,4081.18×
New York939,7021.31×
Illinois493,9881.15×
Georgia478,8911.21×
Pennsylvania440,1761.02×
North Carolina436,0501.13×
Ohio409,9851.04×
New Jersey370,9911.14×
Virginia367,3071.17×
Michigan357,7491.06×
Washington311,4981.21×
Maryland284,6561.29×
Massachusetts265,9191.05×
Arizona263,5321×
Indiana259,0701.1×
Tennessee256,5111×
Missouri214,9061.04×
Louisiana191,1391.15×
South Carolina188,4820.97×
Minnesota180,0120.98×
Colorado173,4350.86×
Wisconsin171,4070.89×
Alabama170,8040.95×
Kentucky153,6660.95×
Oregon148,5801.01×
Oklahoma142,6931×
Connecticut132,1071.03×
Nevada126,6481.02×
Arkansas112,4241.06×
Mississippi111,5001.05×
Utah108,6800.94×
Iowa100,8420.95×
Kansas99,2290.98×
West Virginia66,4931.11×
Nebraska63,0990.98×
New Mexico58,2120.9×
Hawaii57,9261.05×
Idaho52,1160.81×
New Hampshire40,4570.8×
Maine37,7250.82×
Washington, District of Columbia37,4340.97×
Rhode Island37,1830.91×
Delaware34,1420.96×
Montana23,9820.67×
South Dakota23,0610.78×
North Dakota22,4540.85×
Alaska19,8360.72×
Vermont15,6470.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grape audience
BrandAffinityCategory
Lulu 黃路梓茵3.99×Movies & TV
Historic site5.59×Arts & Culture
Goop6.95×Internet & Social Media
Ken Burns8.1×Movies & TV
Governor of Michigan8.1×Politics & Society
Wok6.68×Food & Beverages
Hibachi7.96×Food & Beverages
Fairy godmother7.42×Literature
Grinch3.99×Movies & TV
Bank account2.44×Business & Career
Vocal harmony4.39×Music & Radio
Natural rubber1.97×Cars & Mobility
Google Home5.87×Technology & Electronics
Karbala8.1×Travel & Leisure
Mathcore6.99×Music & Radio
headspace8.1×Health
Staycation2.76×Home & Garden
Hipster7.93×Politics & Society
Home equity1.6×Home & Garden
MeatEater6.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grape audience
TraitClusterScore
Design AffinityPREMIUM1.65
IndulgenceJOY1.59
Luxury OrientationPREMIUM1.52
SustainabilityBALANCE1.44
Early Adopter MentalityPOWER1.44
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Grape
CountryShare
United States20.0%
Japan9.3%
Italy6.7%

See Grape audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Grape have in United States?

Grape has an estimated audience of 12,849,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Grape fans?

64.3% of Grape fans are female, 35.7% are male, with an average age of 40.6 years.

Which brands do Grape fans like most?

Grape fans show strongest brand affinity for Lulu 黃路梓茵 (3.99×), Historic site (5.59×), and Goop (6.95×) over the country average.

Where do Grape fans live in United States?

Grape fans in United States are most concentrated in California (reach 1,766,488), Texas (reach 1,365,150), and Florida (reach 1,027,408). These three regions account for the largest share of the active audience.

What other brands do Grape fans also like?

Beyond Grape itself, the audience over-indexes on Historic site (5.59×), Goop (6.95×), Ken Burns (8.1×), and Governor of Michigan (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.