Rascasse Audience Intelligence

Grape Audience in United States

A data profile of the people who buy, follow and care about Grape in United States — modelled from more than twelve digital signal sources. Grape has an estimated audience of 12,849,762 people in United States.

#3among Fruit in United States#1836among Topic in United States#221in Food & Beverages

The average Grape fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include White wine, Red wine, Wine tasting, with strongest over-indexing on White wine (8× the country average).

Demographically, the Grape audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grape fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grape profile in United States.

Audience size
12.8M
in United States
Gender
64.3%♀
35.7% male
Age
40.6
average years
Country rank
#2765
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grape fans

64.3% are female, 35.7% are male, average age 40.6.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Grape audience in United States
MetricValue
Female64.3%
Male35.7%
Average age40.6
Estimated audience size12,849,762
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Grape audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Grape audience comes from United States.

Worldwide audience distribution share by country for Grape
CountryShare
United States20.0%
Japan9.3%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grape audience in United States is strongest.

Fig. 05

Top regions by affinity

Grape fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.23×
02New York~900K1.22×
03Georgia~500K1.21×
04Louisiana~200K1.19×
05North Carolina~500K1.17×
06Maryland~300K1.17×
07Texas~1.5M1.14×
08New Jersey~400K1.12×
09Virginia~400K1.12×
10Indiana~300K1.10×
11Pennsylvania~500K1.09×
12South Carolina~200K1.09×
13Illinois~500K1.08×
14Kentucky~200K1.08×
15Mississippi~100K1.08×
16Kansas~100K1.08×
17Florida~900K1.06×
18Washington~300K1.06×
19Alabama~200K1.06×
20Arkansas~100K1.06×
21Delaware~40K1.06×
22Ohio~400K1.05×
23Missouri~200K1.05×
24West Virginia~60K1.04×
25Nebraska~70K1.03×
26Hawaii~60K1.02×
27Michigan~300K1.01×
28Connecticut~100K1.01×
29Massachusetts~300K0.99×
30Nevada~100K0.98×
31Iowa~100K0.98×
32Arizona~300K0.97×
33Oklahoma~100K0.97×
34Minnesota~200K0.96×
35Utah~100K0.96×
36Oregon~100K0.94×
37South Dakota~30K0.94×
38North Dakota~20K0.94×
39Tennessee~200K0.93×
40Rhode Island~40K0.93×
41New Mexico~60K0.91×
42Wisconsin~200K0.90×
43Idaho~60K0.86×
44Alaska~20K0.86×
45Washington, District of Columbia~30K0.85×
46Colorado~200K0.84×
47New Hampshire~40K0.84×
48Maine~40K0.80×
49Montana~30K0.76×
50Vermont~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Grape, United States
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grape audience
#·InterestCategoryAffinity×
01BevMo!Shopping8.10×
02Naked WinesFood & Beverages8.10×
03White wineFood & Beverages8.00×
04Red wineFood & Beverages5.96×
05HydroponicsHome & Garden5.86×
06Gina CaranoMovies & TV5.57×
07Total Wine & MoreFood & Beverages5.30×
08Kelly OsbourneMusic & Radio4.66×
09Wine tastingFood & Beverages4.42×
10VineyardFood & Beverages4.08×
11Sparkling wineFood & Beverages3.55×
12WineryFood & Beverages3.28×
13ChampagneFood & Beverages3.26×
14Non-alcoholic beverageFood & Beverages2.56×
15NASDAQBusiness & Career2.16×
16Real propertyHome & Garden2.07×
17Vintage clothingFashion & Accessoires1.90×
18Planet FitnessSports1.78×
19CocktailFood & Beverages1.66×
20DinnerFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grape audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
Design AffinityPREMIUM1.41×
TravellingTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grape audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Pet OwnershipJOY0.90×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grape have in United States?

Grape has an estimated audience of 12,849,762 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grape fans?

64.3% of Grape fans are female, 35.7% are male, with an average age of 40.6 years.

03

Which brands do Grape fans like most?

Grape fans show strongest brand affinity for White wine (8×), Red wine (5.96×), and Wine tasting (4.42×) over the country average.

04

Where do Grape fans live in United States?

Grape fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Grape fans also like?

Beyond Grape itself, the audience over-indexes on Red wine (5.96×), Wine tasting (4.42×), Total Wine & More (5.3×), and Vineyard (4.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Grape audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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