Vineyard Audience in United States

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Vineyard has an estimated audience of 19,022,753 people in United States. 60.3% are female, 39.7% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Wine cellar, Winery, Wine, Grape, American Airlines.

The average Vineyard fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Wine cellar, Winery, Wine, with strongest over-indexing on Wine cellar (6.54× the country average). Demographically, the Vineyard audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Vineyard fans

Demographic split for Vineyard audience in United States
MetricValue
Female60.3%
Male39.7%
Average age44.1
Estimated audience size19,022,753

Audience persona

The typical Vineyard fan in United States is more female, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Wine cellar.

Top regions in United States

Top regions ranked by reach for Vineyard in United States
RegionReachAffinity
California2,549,0401.22×
New York1,971,6951.85×
Texas1,713,2681.05×
Florida1,288,1481×
Virginia954,5412.06×
North Carolina907,1161.58×
Georgia718,3271.23×
New Jersey690,9291.43×
Pennsylvania657,4081.03×
Illinois645,5771.02×
Maryland517,2391.58×
Massachusetts513,1341.37×
Ohio487,5020.83×
Arizona412,1371.06×
Michigan407,5810.82×
Utah390,6112.29×
Connecticut383,7522.01×
Oregon367,6471.69×
Washington353,5340.93×
Tennessee340,3080.89×
Colorado282,0380.94×
South Carolina275,0370.96×
Minnesota263,5430.97×
Indiana236,3610.68×
Missouri231,8240.76×
Wisconsin185,2650.65×
Alabama178,7150.67×
Kentucky157,5160.66×
Louisiana150,1660.61×
Washington, District of Columbia132,4512.32×
Nevada109,2870.59×
Oklahoma107,5780.51×
Arkansas103,7490.66×
Kansas95,5730.64×
Rhode Island91,7891.52×
Mississippi85,2030.54×
Iowa81,3010.52×
New Mexico78,2530.82×
New Hampshire76,6191.02×
Nebraska68,3220.72×
Idaho65,1550.68×
West Virginia58,0090.65×
Hawaii57,9280.71×
Delaware54,3741.04×
Maine48,5880.71×
Vermont41,4421.24×
Montana26,1300.5×
Alaska20,0010.49×
South Dakota17,6760.4×
North Dakota15,8940.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vineyard audience
BrandAffinityCategory
Wine cellar6.54×Food & Beverages
Winery3.18×Food & Beverages
Wine1.71×Food & Beverages
Grape4.08×Food & Beverages
American Airlines1.78×Travel & Leisure
Sparkling wine3.74×Food & Beverages
White wine4.66×Food & Beverages
Champagne3.92×Food & Beverages
Wine tasting3.09×Food & Beverages
Kohl's1.5×Shopping
Red wine3.67×Food & Beverages
Old Navy1.52×Fashion & Accessoires
Sustainability1.91×Politics & Society
United Airlines1.87×Travel & Leisure
Tree1.5×Home & Garden
The Musketeer13.99×Movies & TV
southwest airlines1.75×Travel & Leisure
Nordstrom rack1.51×Fashion & Accessoires
Crop1.6×Home & Garden
Dessert wine3.28×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vineyard audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
Risk AppetiteTHRILL1.55
IndulgenceJOY1.39
TravellingTHRILL1.34
Design AffinityPREMIUM1.28
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Vineyard
CountryShare
United States26.8%
Italy9.5%
Japan5.9%

See Vineyard audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Vineyard have in United States?

Vineyard has an estimated audience of 19,022,753 people in United States, concentrated in California and New York.

What is the gender split and age of Vineyard fans?

60.3% of Vineyard fans are female, 39.7% are male, with an average age of 44.1 years.

Which brands do Vineyard fans like most?

Vineyard fans show strongest brand affinity for Wine cellar (6.54×), Winery (3.18×), and Wine (1.71×) over the country average.

Where do Vineyard fans live in United States?

Vineyard fans in United States are most concentrated in California (reach 2,549,040), New York (reach 1,971,695), and Texas (reach 1,713,268). These three regions account for the largest share of the active audience.

What other brands do Vineyard fans also like?

Beyond Vineyard itself, the audience over-indexes on Winery (3.18×), Wine (1.71×), Grape (4.08×), and American Airlines (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.