Winery Audience in United States

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Winery has an estimated audience of 21,663,110 people in United States. 59.4% are female, 40.6% are male, average age 43.0. Top regions: California, Texas, Virginia. Top brand affinities: Contemporary R&B, Vineyard, Wine, American Airlines, Wine cellar.

The average Winery fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Contemporary R&B, Vineyard, Wine, with strongest over-indexing on Contemporary R&B (4.93× the country average). Demographically, the Winery audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Winery fans

Demographic split for Winery audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.0
Estimated audience size21,663,110

Audience persona

The typical Winery fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Contemporary R&B.

Top regions in United States

Top regions ranked by reach for Winery in United States
RegionReachAffinity
California4,063,9611.71×
Texas1,749,5630.94×
Virginia1,512,3372.87×
New York1,492,7431.23×
Pennsylvania1,058,2351.45×
Ohio914,0201.37×
Florida910,3590.62×
Washington788,9441.82×
Oregon777,7293.13×
Illinois754,6071.05×
North Carolina740,9241.14×
New Jersey739,4601.34×
Michigan733,7761.3×
Georgia637,2520.95×
Maryland587,8121.58×
Wisconsin496,4241.52×
Minnesota450,0411.45×
Missouri446,0981.28×
Indiana418,2661.06×
Colorado410,2621.2×
Massachusetts392,8320.92×
Arizona349,4940.79×
Tennessee331,5830.76×
South Carolina254,4920.78×
Connecticut224,2891.03×
Kentucky175,5840.65×
Washington, District of Columbia153,5482.36×
Kansas143,3540.84×
Iowa131,0680.73×
Alabama128,3060.42×
Nevada119,5820.57×
Oklahoma103,5290.43×
Idaho101,4270.93×
Utah99,7290.51×
New Mexico92,7560.85×
Louisiana87,9490.31×
West Virginia75,3570.75×
Hawaii74,5640.8×
Nebraska71,6660.66×
Arkansas70,6090.4×
New Hampshire66,1830.78×
Delaware59,2050.99×
Maine49,9330.64×
Rhode Island46,1640.67×
Vermont35,3520.93×
Mississippi34,4180.19×
Montana32,8600.55×
South Dakota25,7920.52×
Alaska20,5870.44×
North Dakota15,0920.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winery audience
BrandAffinityCategory
Contemporary R&B4.93×Music & Radio
Vineyard3.65×Food & Beverages
Wine1.59×Food & Beverages
American Airlines1.52×Travel & Leisure
Wine cellar4.88×Food & Beverages
Distilled beverage1.52×Food & Beverages
Grape3.28×Food & Beverages
Sparkling wine3.19×Food & Beverages
Wine tasting2.67×Food & Beverages
White wine3.9×Food & Beverages
Alcohol1.82×Food & Beverages
Red wine3.13×Food & Beverages
Champagne3.11×Food & Beverages
Wine & Spirits2.82×Food & Beverages
Sustainability1.63×Politics & Society
Brewery1.73×Food & Beverages
United Airlines1.54×Travel & Leisure
Drinking1.79×Food & Beverages
southwest airlines1.56×Travel & Leisure
Golf course1.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winery audience
TraitClusterScore
IndulgenceJOY1.43
TravellingTHRILL1.34
Design AffinityPREMIUM1.31
SustainabilityBALANCE1.21
DIY MentalityTHRILL1.21
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Winery
CountryShare
United States25.7%
Japan9.2%
Italy7.4%

See Winery audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Winery have in United States?

Winery has an estimated audience of 21,663,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Winery fans?

59.4% of Winery fans are female, 40.6% are male, with an average age of 43.0 years.

Which brands do Winery fans like most?

Winery fans show strongest brand affinity for Contemporary R&B (4.93×), Vineyard (3.65×), and Wine (1.59×) over the country average.

Where do Winery fans live in United States?

Winery fans in United States are most concentrated in California (reach 4,063,961), Texas (reach 1,749,563), and Virginia (reach 1,512,337). These three regions account for the largest share of the active audience.

What other brands do Winery fans also like?

Beyond Winery itself, the audience over-indexes on Vineyard (3.65×), Wine (1.59×), American Airlines (1.52×), and Wine cellar (4.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.