Rascasse Audience Intelligence

Winery Audience in United States

A data profile of the people who buy, follow and care about Winery in United States — modelled from more than twelve digital signal sources. Winery has an estimated audience of 21,663,110 people in United States.

#45among Touchpoint in United States#128in Food & Beverages

The average Winery fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Contemporary R&B, Vineyard, Wine, with strongest over-indexing on Contemporary R&B (4.93× the country average).

Demographically, the Winery audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winery fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Contemporary R&B.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winery profile in United States.

Audience size
21.7M
in United States
Gender
59.4%♀
40.6% male
Age
43.0
average years
Country rank
#1477
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winery fans

59.4% are female, 40.6% are male, average age 43.0.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Winery audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.0
Estimated audience size21,663,110
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Winery audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Winery audience comes from United States.

Worldwide audience distribution share by country for Winery
CountryShare
United States25.7%
Japan9.2%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winery audience in United States is strongest.

Fig. 05

Top regions by affinity

Winery fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~700K2.75×
02Virginia~1.5M2.47×
03Washington, District of Columbia~100K2.16×
04Washington~700K1.61×
05California~4M1.60×
06New York~2M1.50×
07Maryland~500K1.46×
08Ohio~1M1.45×
09Pennsylvania~1M1.37×
10Wisconsin~400K1.34×
11Minnesota~400K1.27×
12New Jersey~700K1.26×
13Michigan~700K1.16×
14Colorado~400K1.16×
15Missouri~400K1.13×
16Tennessee~500K1.11×
17North Carolina~700K1.08×
18Vermont~40K1.04×
19Connecticut~200K1.03×
20Mississippi~200K1.03×
21Delaware~60K1.02×
22Kansas~200K1.00×
23Massachusetts~400K0.98×
24Indiana~400K0.96×
25Texas~2M0.95×
26Illinois~700K0.95×
27Georgia~600K0.94×
28Idaho~100K0.91×
29New Mexico~100K0.89×
30Hawaii~80K0.86×
31South Carolina~300K0.85×
32Arizona~400K0.83×
33Rhode Island~60K0.83×
34New Hampshire~70K0.82×
35Maine~60K0.80×
36Florida~1M0.78×
37Kentucky~200K0.78×
38West Virginia~80K0.77×
39Louisiana~200K0.76×
40Alaska~30K0.74×
41Iowa~100K0.73×
42Nebraska~80K0.73×
43Alabama~200K0.72×
44Montana~40K0.70×
45Utah~100K0.69×
46Nevada~100K0.67×
47Arkansas~100K0.66×
48South Dakota~30K0.63×
49Oklahoma~100K0.57×
50North Dakota~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Winery, United States
0.57×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winery audience
#·InterestCategoryAffinity×
01Contemporary R&BMusic & Radio4.93×
02Wine cellarFood & Beverages4.88×
03White wineFood & Beverages3.90×
04VineyardFood & Beverages3.65×
05GrapeFood & Beverages3.28×
06Sparkling wineFood & Beverages3.19×
07Red wineFood & Beverages3.13×
08ChampagneFood & Beverages3.11×
09Wine & SpiritsFood & Beverages2.82×
10Wine tastingFood & Beverages2.67×
11AlcoholFood & Beverages1.82×
12DrinkingFood & Beverages1.79×
13Britney SpearsMusic & Radio1.73×
14BreweryFood & Beverages1.73×
15SustainabilityPolitics & Society1.63×
16WineFood & Beverages1.59×
17southwest airlinesTravel & Leisure1.56×
18United AirlinesTravel & Leisure1.54×
19American AirlinesTravel & Leisure1.52×
20Distilled beverageFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Design AffinityPREMIUM1.45×
TravellingTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winery audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.01×
Early Adopter MentalityPOWER1.02×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winery have in United States?

Winery has an estimated audience of 21,663,110 people in United States, concentrated in California and New York.

02

What is the gender split and age of Winery fans?

59.4% of Winery fans are female, 40.6% are male, with an average age of 43.0 years.

03

Which brands do Winery fans like most?

Winery fans show strongest brand affinity for Contemporary R&B (4.93×), Vineyard (3.65×), and Wine (1.59×) over the country average.

04

Where do Winery fans live in United States?

Winery fans in United States are most concentrated in California (reach ~4M), New York (reach ~2M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Winery fans also like?

Beyond Winery itself, the audience over-indexes on Vineyard (3.65×), Wine (1.59×), American Airlines (1.52×), and Wine cellar (4.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Winery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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