Brewery Audience in United States

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Brewery has an estimated audience of 30,058,815 people in United States. 50.4% are female, 49.6% are male, average age 41.7. Top regions: Wisconsin, California, Illinois. Top brand affinities: Brewing, Microbrewery, Ethanol, Homebrewing, Yard House.

The average Brewery fan in United States is 41.7 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Illinois. Top brand affinities include Brewing, Microbrewery, Ethanol, with strongest over-indexing on Brewing (2.09× the country average). Demographically, the Brewery audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Brewery fans

Demographic split for Brewery audience in United States
MetricValue
Female50.4%
Male49.6%
Average age41.7
Estimated audience size30,058,815

Audience persona

The typical Brewery fan in United States is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Brewing.

Top regions in United States

Top regions ranked by reach for Brewery in United States
RegionReachAffinity
Wisconsin3,780,00020.49×
California1,845,2080.56×
Illinois1,135,9681.13×
Texas1,052,0200.41×
Florida933,5000.46×
New York853,3870.51×
Pennsylvania744,8620.74×
North Carolina631,1550.7×
Minnesota614,5161.43×
Virginia602,1630.82×
Colorado559,9081.18×
Ohio553,1480.6×
Michigan519,6730.66×
Washington480,2450.8×
Massachusetts401,1340.68×
New Jersey368,6580.48×
Georgia352,2860.38×
Maryland323,8830.63×
Iowa310,1011.25×
Indiana302,7650.55×
Oregon284,8710.83×
Tennessee282,1290.47×
Missouri281,7620.58×
South Carolina225,5190.5×
Arizona204,2780.33×
Connecticut183,6030.61×
Kentucky151,6560.4×
Nevada124,2670.43×
Utah120,2840.45×
Kansas118,0970.5×
Louisiana108,9400.28×
New Mexico103,9150.69×
New Hampshire101,2280.85×
Oklahoma93,6900.28×
Maine90,6770.84×
Arkansas84,3060.34×
Alabama78,7960.19×
Hawaii77,9350.6×
Idaho72,7370.48×
Washington, District of Columbia72,6690.8×
Nebraska70,1870.47×
Montana67,1200.8×
Vermont59,6481.13×
Mississippi53,2000.21×
Rhode Island51,3360.54×
West Virginia47,9890.34×
Delaware42,9520.52×
South Dakota36,1100.52×
Alaska34,0980.53×
North Dakota28,5670.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brewery audience
BrandAffinityCategory
Brewing2.09×Food & Beverages
Microbrewery2.34×Food & Beverages
Ethanol1.95×Health
Homebrewing2.58×Food & Beverages
Yard House2.17×Food & Beverages
Drinking establishment2.07×Food & Beverages
Beer festival2.57×Food & Beverages
Milwaukee Brewers1.53×Sports
Starch1.98×Politics & Society
Draught beer2.32×Food & Beverages
Latin Music2.38×Music & Radio
Chauncey Billups2.98×Sports
Lager2.44×Food & Beverages
Ale2.66×Food & Beverages
Yeast1.8×Food & Beverages
KaRoL G1.81×Music & Radio
Oktoberfest2.36×Travel & Leisure
Guinness2.44×Food & Beverages
Light beer1.9×Food & Beverages
India Pale Ale2.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brewery audience
TraitClusterScore
IndulgenceJOY1.24
ExtroversionTHRILL1.24
SustainabilityBALANCE1.18
Sports ActivityPOWER1.16
TravellingTHRILL1.12
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Brewery
CountryShare
United States28.8%
Brazil7.8%
Japan7.3%

See Brewery audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Brewery have in United States?

Brewery has an estimated audience of 30,058,815 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Brewery fans?

50.4% of Brewery fans are female, 49.6% are male, with an average age of 41.7 years.

Which brands do Brewery fans like most?

Brewery fans show strongest brand affinity for Brewing (2.09×), Microbrewery (2.34×), and Ethanol (1.95×) over the country average.

Where do Brewery fans live in United States?

Brewery fans in United States are most concentrated in Wisconsin (reach 3,780,000), California (reach 1,845,208), and Illinois (reach 1,135,968). These three regions account for the largest share of the active audience.

What other brands do Brewery fans also like?

Beyond Brewery itself, the audience over-indexes on Microbrewery (2.34×), Ethanol (1.95×), Homebrewing (2.58×), and Yard House (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.