Rascasse Audience Intelligence

Brewery Audience in United States

A data profile of the people who buy, follow and care about Brewery in United States — modelled from more than twelve digital signal sources. Brewery has an estimated audience of 30,058,815 people in United States.

#30among Touchpoint in United States#89in Food & Beverages

The average Brewery fan in United States is 41.7 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Texas.

Top brand affinities include Brewing, Microbrewery, Ethanol, with strongest over-indexing on Brewing (2.09× the country average).

Demographically, the Brewery audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brewery fan in United States is balanced, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Brewing.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brewery profile in United States.

Audience size
30.1M
in United States
Gender
50.4%♀
49.6% male
Age
41.7
average years
Country rank
#920
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brewery fans

50.4% are female, 49.6% are male, average age 41.7.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Brewery audience in United States
MetricValue
Female50.4%
Male49.6%
Average age41.7
Estimated audience size30,058,815
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Brewery audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Brewery audience comes from United States.

Worldwide audience distribution share by country for Brewery
CountryShare
United States28.5%
Brazil7.7%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Brewery fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4M19.63×
02Vermont~90K1.71×
03Maine~200K1.49×
04Colorado~700K1.46×
05Minnesota~600K1.46×
06New Hampshire~200K1.31×
07Alaska~80K1.29×
08Montana~100K1.21×
09Iowa~300K1.19×
10Wyoming~50K1.13×
11Oregon~400K1.06×
12Illinois~1M1.02×
13Virginia~700K1.01×
14Washington~600K1.01×
15New Mexico~100K0.95×
16Washington, District of Columbia~80K0.94×
17Pennsylvania~900K0.90×
18North Carolina~800K0.86×
19Massachusetts~500K0.85×
20Hawaii~100K0.83×
21Maryland~400K0.80×
22Michigan~600K0.78×
23Connecticut~200K0.75×
24Ohio~700K0.72×
25Rhode Island~70K0.72×
26Delaware~60K0.72×
27South Dakota~50K0.70×
28California~2.5M0.68×
29Idaho~100K0.67×
30New York~1M0.63×
31Missouri~300K0.63×
32South Carolina~300K0.62×
33Kansas~100K0.61×
34Indiana~300K0.60×
35New Jersey~400K0.59×
36Nebraska~90K0.58×
37Tennessee~300K0.57×
38West Virginia~80K0.57×
39Utah~100K0.55×
40Arizona~300K0.53×
41Florida~1M0.52×
42Arkansas~100K0.52×
43Texas~1.5M0.49×
44Kentucky~200K0.47×
45Georgia~400K0.46×
46Nevada~100K0.45×
47Oklahoma~100K0.36×
48Louisiana~100K0.33×
49Alabama~100K0.30×
50Mississippi~60K0.25×
Fig. 06

Affinity by region

Affinity by region — Brewery, United States
0.25×1.00×19.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brewery audience
#·InterestCategoryAffinity×
01Chauncey BillupsSports2.98×
02AleFood & Beverages2.66×
03HomebrewingFood & Beverages2.58×
04Beer festivalFood & Beverages2.57×
05LagerFood & Beverages2.44×
06GuinnessFood & Beverages2.44×
07Latin MusicMusic & Radio2.38×
08OktoberfestTravel & Leisure2.36×
09India Pale AleFood & Beverages2.36×
10MicrobreweryFood & Beverages2.34×
11Draught beerFood & Beverages2.32×
12Yard HouseFood & Beverages2.17×
13BrewingFood & Beverages2.09×
14Drinking establishmentFood & Beverages2.07×
15StarchPolitics & Society1.98×
16EthanolHealth1.95×
17Light beerFood & Beverages1.90×
18KaRoL GMusic & Radio1.81×
19YeastFood & Beverages1.80×
20Milwaukee BrewersSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brewery audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.09×
Community OrientationOPEN1.08×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brewery audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Early Adopter MentalityPOWER0.90×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brewery have in United States?

Brewery has an estimated audience of 30,058,815 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Brewery fans?

50.4% of Brewery fans are female, 49.6% are male, with an average age of 41.7 years.

03

Which brands do Brewery fans like most?

Brewery fans show strongest brand affinity for Brewing (2.09×), Microbrewery (2.34×), and Ethanol (1.95×) over the country average.

04

Where do Brewery fans live in United States?

Brewery fans in United States are most concentrated in Wisconsin (reach ~4M), California (reach ~2.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Brewery fans also like?

Beyond Brewery itself, the audience over-indexes on Microbrewery (2.34×), Ethanol (1.95×), Yard House (2.17×), and Homebrewing (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →