India Pale Ale Audience in United States

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India Pale Ale has an estimated audience of 2,501,715 people in United States. 41.1% are female, 58.9% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Homebrewing, Microbrewery, Online shopping, Superman, Brewing.

The average India Pale Ale fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Homebrewing, Microbrewery, Online shopping, with strongest over-indexing on Homebrewing (11.18× the country average). Demographically, the India Pale Ale audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of India Pale Ale fans

Demographic split for India Pale Ale audience in United States
MetricValue
Female41.1%
Male58.9%
Average age35.7
Estimated audience size2,501,715

Audience persona

The typical India Pale Ale fan in United States is more male, around 35.7 years old, with strong Sustainability tendencies and a notable affinity for Homebrewing.

Top regions in United States

Top regions ranked by reach for India Pale Ale in United States
RegionReachAffinity
California368,5381.34×
Texas210,7140.98×
New York168,3141.2×
Florida148,8950.88×
Illinois102,5851.23×
Pennsylvania83,8521×
North Carolina75,8881.01×
Georgia71,4480.93×
Ohio70,6920.92×
Virginia65,4021.07×
Washington60,2751.2×
New Jersey59,7040.94×
Massachusetts57,4671.17×
Michigan56,4730.86×
Arizona49,6010.97×
Indiana49,5711.08×
Tennessee45,7880.91×
Maryland43,2241×
Hawaii39,9523.72×
Colorado35,4100.9×
Wisconsin34,7400.92×
Missouri34,5000.86×
Minnesota32,8920.92×
South Carolina31,9190.85×
Oregon31,9031.11×
Kentucky28,5240.91×
Connecticut25,6381.02×
Alabama25,1560.72×
Louisiana24,5200.76×
Oklahoma22,5860.81×
Utah22,5831.01×
Nevada21,0540.87×
Iowa19,5340.95×
Kansas17,7880.9×
Arkansas17,2550.84×
Mississippi16,6800.81×
New Mexico12,4440.99×
Idaho11,4730.91×
Washington, District of Columbia11,2091.49×
Nebraska10,7480.86×
West Virginia9,3030.8×
New Hampshire9,2950.94×
Maine7,4940.84×
Rhode Island6,9150.87×
Delaware5,4360.79×
Montana5,4130.78×
Alaska5,0490.94×
South Dakota4,4670.77×
Vermont4,2780.97×
North Dakota3,6840.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for India Pale Ale audience
BrandAffinityCategory
Homebrewing11.18×Food & Beverages
Microbrewery5.95×Food & Beverages
Online shopping1.65×Shopping
Superman1.52×Movies & TV
Brewing3.06×Food & Beverages
Draught beer7.27×Food & Beverages
Brewery3.04×Food & Beverages
Ale9.95×Food & Beverages
Beer style11.83×Food & Beverages
Golf equipment3.05×Sports
Rock music1.52×Music & Radio
Casey2.57×Music & Radio
Wagyu8.37×Food & Beverages
Whole Foods Market1.86×Shopping
REI2.49×Fashion & Accessoires
Outdoor enthusiast2.28×Sports
Animal Liberation Orchestra2.38×Music & Radio
Texas Roadhouse1.75×Food & Beverages
Beetlejuice2.12×Movies & TV
Duck hunting3.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by India Pale Ale audience
TraitClusterScore
SustainabilityBALANCE1.76
Luxury OrientationPREMIUM1.64
Early Adopter MentalityPOWER1.59
Sports ActivityPOWER1.58
LGBTQ+ IdentityOPEN1.48
Design AffinityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for India Pale Ale
CountryShare
United States33.1%
China8.8%
Japan7.6%

See India Pale Ale audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does India Pale Ale have in United States?

India Pale Ale has an estimated audience of 2,501,715 people in United States, concentrated in California and Texas.

What is the gender split and age of India Pale Ale fans?

41.1% of India Pale Ale fans are female, 58.9% are male, with an average age of 35.7 years.

Which brands do India Pale Ale fans like most?

India Pale Ale fans show strongest brand affinity for Homebrewing (11.18×), Microbrewery (5.95×), and Online shopping (1.65×) over the country average.

Where do India Pale Ale fans live in United States?

India Pale Ale fans in United States are most concentrated in California (reach 368,538), Texas (reach 210,714), and New York (reach 168,314). These three regions account for the largest share of the active audience.

What other brands do India Pale Ale fans also like?

Beyond India Pale Ale itself, the audience over-indexes on Microbrewery (5.95×), Online shopping (1.65×), Superman (1.52×), and Brewing (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for India Pale Ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.