Rascasse Audience Intelligence

India Pale Ale Audience in United States

A data profile of the people who buy, follow and care about India Pale Ale in United States — modelled from more than twelve digital signal sources. India Pale Ale has an estimated audience of 2,501,715 people in United States.

#34among Alcohol in United States#5620among Topic in United States#732in Food & Beverages

The average India Pale Ale fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Homebrewing, Microbrewery, Online shopping, with strongest over-indexing on Homebrewing (11.18× the country average).

Demographically, the India Pale Ale audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical India Pale Ale fan in United States is more male, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Homebrewing.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the India Pale Ale profile in United States.

Audience size
2.5M
in United States
Gender
41.1%♀
58.9% male
Age
35.7
average years
Country rank
#11921
Topic in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of India Pale Ale fans

41.1% are female, 58.9% are male, average age 35.7.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for India Pale Ale audience in United States
MetricValue
Female41.1%
Male58.9%
Average age35.7
Estimated audience size2,501,715
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the India Pale Ale audience in United States
Age bracketShare%
16-1920%
20-2929%
30-3924%
40-4918%
50+9%
Fig. 04

Worldwide distribution

32.9%

of the worldwide India Pale Ale audience comes from United States.

Worldwide audience distribution share by country for India Pale Ale
CountryShare
United States32.9%
China8.7%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the India Pale Ale audience in United States is strongest.

Fig. 05

Top regions by affinity

India Pale Ale fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K4.67×
02Washington, District of Columbia~10K1.36×
03California~300K1.24×
04Illinois~100K1.17×
05Washington~60K1.11×
06Massachusetts~50K1.11×
07New York~200K1.10×
08Oregon~30K1.10×
09Vermont~5K1.05×
10Alaska~6K1.03×
11Indiana~50K1.02×
12Utah~20K1.02×
13Virginia~60K1.00×
14New Mexico~10K0.99×
15Connecticut~20K0.98×
16Maryland~40K0.97×
17Idaho~10K0.96×
18Pennsylvania~80K0.95×
19New Hampshire~9K0.95×
20Arizona~50K0.94×
21Iowa~20K0.94×
22North Carolina~70K0.93×
23Texas~200K0.91×
24Wisconsin~30K0.91×
25Kentucky~30K0.91×
26Rhode Island~7K0.91×
27New Jersey~60K0.90×
28Kansas~20K0.90×
29Nebraska~10K0.90×
30Minnesota~30K0.89×
31Maine~8K0.89×
32Ohio~70K0.87×
33Georgia~70K0.87×
34Colorado~30K0.87×
35Tennessee~40K0.86×
36South Dakota~5K0.86×
37Florida~100K0.85×
38Nevada~20K0.85×
39Arkansas~20K0.85×
40Montana~6K0.85×
41North Dakota~4K0.85×
42Missouri~30K0.84×
43West Virginia~10K0.84×
44Michigan~50K0.83×
45Delaware~6K0.83×
46Oklahoma~20K0.81×
47Mississippi~20K0.81×
48South Carolina~30K0.80×
49Louisiana~20K0.76×
50Alabama~30K0.75×
Fig. 06

Affinity by region

Affinity by region — India Pale Ale, United States
0.75×1.00×4.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the India Pale Ale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for India Pale Ale audience
#·InterestCategoryAffinity×
01Beer styleFood & Beverages11.83×
02HomebrewingFood & Beverages11.18×
03AleFood & Beverages9.95×
04WagyuFood & Beverages8.37×
05Draught beerFood & Beverages7.27×
06MicrobreweryFood & Beverages5.95×
07Duck huntingSports3.12×
08BrewingFood & Beverages3.06×
09Golf equipmentSports3.05×
10BreweryFood & Beverages3.04×
11CaseyMusic & Radio2.57×
12REIFashion & Accessoires2.49×
13Animal Liberation OrchestraMusic & Radio2.38×
14Outdoor enthusiastSports2.28×
15Trader Joe'sShopping1.92×
16Whole Foods MarketShopping1.86×
17Texas RoadhouseFood & Beverages1.75×
18Online shoppingShopping1.65×
19SupermanMovies & TV1.52×
20Rock musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the India Pale Ale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by India Pale Ale audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.70×
IndulgenceJOY1.63×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by India Pale Ale audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
SpiritualityBALANCE0.93×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does India Pale Ale have in United States?

India Pale Ale has an estimated audience of 2,501,715 people in United States, concentrated in California and Texas.

02

What is the gender split and age of India Pale Ale fans?

41.1% of India Pale Ale fans are female, 58.9% are male, with an average age of 35.7 years.

03

Which brands do India Pale Ale fans like most?

India Pale Ale fans show strongest brand affinity for Homebrewing (11.18×), Microbrewery (5.95×), and Online shopping (1.65×) over the country average.

04

Where do India Pale Ale fans live in United States?

India Pale Ale fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do India Pale Ale fans also like?

Beyond India Pale Ale itself, the audience over-indexes on Microbrewery (5.95×), Online shopping (1.65×), Brewing (3.06×), and Draught beer (7.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See India Pale Ale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for India Pale Ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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