A data profile of the people who buy, follow and care about Casey in United States — modelled from more than twelve digital signal sources. Casey has an estimated audience of 33,321,496 people in United States.
The average Casey fan in United States is 31.1 years old, balanced, and lives primarily in Illinois.
The audience is concentrated in Illinois, Missouri, Iowa.
Top brand affinities include Tom DeLonge, Hair Cuttery, Heaven Shall Burn, with strongest over-indexing on Tom DeLonge (417.31× the country average).
Demographically, the Casey audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Casey fan in United States is balanced, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Tom DeLonge.
The key figures that characterise the Casey profile in United States.
49.3% are female, 50.7% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 31.1 |
| Estimated audience size | 33,321,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 23% | |
| 30-39 | 13% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Casey audience comes from United States.
| Country | Share |
|---|---|
| United States | 97.5% |
| United Kingdom | 0.4% |
| Australia | 0.3% |
Where the Casey audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~2M | 11.63× | |
| 02 | Nebraska | ~1.5M | 7.63× | |
| 03 | Kansas | ~1.5M | 5.34× | |
| 04 | South Dakota | ~400K | 4.48× | |
| 05 | Missouri | ~2.5M | 3.93× | |
| 06 | Arkansas | ~900K | 3.00× | |
| 07 | Oklahoma | ~1M | 2.96× | |
| 08 | North Dakota | ~200K | 2.65× | |
| 09 | Illinois | ~2.5M | 2.27× | |
| 10 | Minnesota | ~1M | 1.99× | |
| 11 | Indiana | ~1M | 1.53× | |
| 12 | Kentucky | ~400K | 0.84× | |
| 13 | Tennessee | ~400K | 0.62× | |
| 14 | Wisconsin | ~300K | 0.57× | |
| 15 | Alaska | ~40K | 0.48× | |
| 16 | Vermont | ~30K | 0.45× | |
| 17 | Rhode Island | ~40K | 0.35× | |
| 18 | Hawaii | ~50K | 0.34× | |
| 19 | Delaware | ~30K | 0.32× | |
| 20 | Ohio | ~300K | 0.30× | |
| 21 | New Hampshire | ~40K | 0.28× | |
| 22 | Montana | ~30K | 0.27× | |
| 23 | Maine | ~30K | 0.26× | |
| 24 | Idaho | ~40K | 0.25× | |
| 25 | Michigan | ~200K | 0.19× | |
| 26 | West Virginia | ~30K | 0.18× | |
| 27 | Washington, District of Columbia | ~20K | 0.18× | |
| 28 | New Mexico | ~30K | 0.17× | |
| 29 | Mississippi | ~40K | 0.15× | |
| 30 | Utah | ~40K | 0.13× | |
| 31 | Texas | ~400K | 0.12× | |
| 32 | Connecticut | ~40K | 0.12× | |
| 33 | South Carolina | ~50K | 0.10× | |
| 34 | Alabama | ~50K | 0.10× | |
| 35 | Louisiana | ~50K | 0.10× | |
| 36 | Oregon | ~40K | 0.10× | |
| 37 | Maryland | ~50K | 0.09× | |
| 38 | Nevada | ~30K | 0.09× | |
| 39 | New Jersey | ~60K | 0.07× | |
| 40 | Arizona | ~50K | 0.07× | |
| 41 | Washington | ~50K | 0.07× | |
| 42 | Massachusetts | ~50K | 0.07× | |
| 43 | Colorado | ~40K | 0.07× | |
| 44 | Florida | ~100K | 0.06× | |
| 45 | Virginia | ~50K | 0.06× | |
| 46 | Pennsylvania | ~60K | 0.05× | |
| 47 | Georgia | ~60K | 0.05× | |
| 48 | North Carolina | ~60K | 0.05× | |
| 49 | New York | ~80K | 0.04× | |
| 50 | California | ~100K | 0.03× |
The strongest cross-interests of the Casey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heaven Shall Burn | Music & Radio | 590.22× | ||
| 02 | Tom DeLonge | Music & Radio | 417.31× | ||
| 03 | August Burns Red | Music & Radio | 110.42× | ||
| 04 | Hair Cuttery | Beauty & Wellness | 66.40× | ||
| 05 | Bayer 04 Leverkusen | Sports | 34.39× | ||
| 06 | Crazy, Stupid, Love. | Movies & TV | 20.00× | ||
| 07 | Judas Priest | Music & Radio | 19.47× | ||
| 08 | Deftones | Music & Radio | 14.81× | ||
| 09 | Sport Clips | Beauty & Wellness | 14.23× | ||
| 10 | Philz Coffee | Food & Beverages | 13.88× | ||
| 11 | Nu metal | Music & Radio | 9.83× | ||
| 12 | Wakeboarding | Sports | 8.95× | ||
| 13 | Brittany Snow | Movies & TV | 8.76× | ||
| 14 | Thrash metal | Music & Radio | 8.41× | ||
| 15 | Goth subculture | Fashion & Accessoires | 7.47× | ||
| 16 | Progressive rock | Music & Radio | 6.84× | ||
| 17 | Ozzy Osbourne | Music & Radio | 6.24× | ||
| 18 | Pokémon | Games | 5.10× | ||
| 19 | Nigeria | Travel & Leisure | 4.94× | ||
| 20 | Burger King | Food & Beverages | 3.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.02× | |
| Tradition | CONSERVATISM | 1.68× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.79× |
Casey has an estimated audience of 33,321,496 people in United States, concentrated in Illinois and Missouri.
49.3% of Casey fans are female, 50.7% are male, with an average age of 31.1 years.
Casey fans show strongest brand affinity for Tom DeLonge (417.31×), Hair Cuttery (66.4×), and Heaven Shall Burn (590.22×) over the country average.
Casey fans in United States are most concentrated in Illinois (reach ~2.5M), Missouri (reach ~2.5M), and Iowa (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Casey itself, the audience over-indexes on Hair Cuttery (66.4×), Heaven Shall Burn (590.22×), August Burns Red (110.42×), and Sport Clips (14.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Casey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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