Rascasse Audience Intelligence

Sport Clips Target Market in United States

A data profile of the people who buy, follow and care about Sport Clips in United States — modelled from more than twelve digital signal sources. Sport Clips has an estimated audience of 6,174,524 people in United States.

#577among Brand in United States#122in Beauty & Wellness

The average Sport Clips fan in United States is 37.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Supercuts, Great Clips, Uffizi, with strongest over-indexing on Supercuts (149.26× the country average).

Demographically, the Sport Clips audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sport Clips fan in United States is more male, around 37.1 years old, with strong Tradition tendencies and a notable affinity for Supercuts.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport Clips profile in United States.

Audience size
6.2M
in United States
Gender
30.8%♀
69.2% male
Age
37.1
average years
Country rank
#5592
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sport Clips

30.8% are female, 69.2% are male, average age 37.1.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Sport Clips audience in United States
MetricValue
Female30.8%
Male69.2%
Average age37.1
Estimated audience size6,174,524
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Sport Clips audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Sport Clips audience comes from United States.

Worldwide audience distribution share by country for Sport Clips
CountryShare
United States96.6%
Canada1.7%
Germany0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport Clips audience in United States is strongest.

Fig. 05

Top regions by affinity

Sport Clips customers by region in United States
#RegionReachAffinity×
01Idaho~70K2.38×
02Nebraska~70K2.18×
03Arkansas~100K1.93×
04Kansas~90K1.90×
05Utah~100K1.88×
06Missouri~200K1.77×
07North Dakota~20K1.63×
08Iowa~80K1.52×
09Wisconsin~100K1.51×
10Tennessee~200K1.43×
11Arizona~200K1.37×
12South Carolina~100K1.36×
13Indiana~200K1.34×
14Colorado~100K1.31×
15Minnesota~100K1.31×
16Texas~700K1.29×
17Oklahoma~90K1.24×
18North Carolina~200K1.19×
19Illinois~200K1.18×
20Mississippi~60K1.10×
21Ohio~200K1.07×
22West Virginia~30K1.07×
23Wyoming~10K1.06×
24Nevada~60K1.04×
25Alabama~90K1.03×
26Maine~20K0.93×
27Pennsylvania~200K0.91×
28Maryland~90K0.88×
29Louisiana~70K0.88×
30Montana~20K0.88×
31Oregon~60K0.82×
32Kentucky~60K0.81×
33Virginia~100K0.77×
34Washington~100K0.76×
35Delaware~10K0.76×
36Georgia~100K0.75×
37South Dakota~10K0.67×
38New Mexico~20K0.64×
39Florida~300K0.61×
40Michigan~80K0.52×
41New Jersey~70K0.45×
42Rhode Island~9K0.45×
43California~300K0.44×
44Alaska~6K0.44×
45Connecticut~20K0.39×
46New Hampshire~7K0.28×
47Washington, District of Columbia~4K0.23×
48Massachusetts~30K0.21×
49Hawaii~5K0.19×
50New York~50K0.15×
Fig. 06

Affinity by region

Affinity by region — Sport Clips, United States
0.15×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport Clips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport Clips audience
#·InterestCategoryAffinity×
01UffiziTravel & Leisure561.26×
02SupercutsBeauty & Wellness149.26×
03Hair CutteryBeauty & Wellness70.66×
04Empire Beauty SchoolsBusiness & Career50.51×
05SummerSlamSports45.29×
06Great ClipsBeauty & Wellness40.10×
07MechaLiterature20.00×
08Denny HamlinSports19.89×
09Joe Gibbs RacingSports19.03×
10MugshotMusic & Radio15.16×
11ChamberMusic & Radio15.16×
12Davis CupSports15.12×
13CaseyMusic & Radio14.23×
14CosmoProfBeauty & Wellness11.39×
15BloomMusic & Radio9.71×
16Kyle BuschSports6.58×
17FIFA World Cup 2026Sports6.22×
18US Open (tennis)Sports6.13×
19FIFA World CupSports2.88×
20Panda ExpressFood & Beverages2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport Clips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sport Clips audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.56×
SpiritualityBALANCE1.49×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sport Clips audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.02×
Luxury OrientationPREMIUM1.06×
Pet OwnershipJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sport Clips's target market in United States?

Sport Clips's target market in United States covers an estimated 6,174,524 people, concentrated in Texas and California.

02

What is the gender split and age of Sport Clips customers?

30.8% of the Sport Clips audience are female, 69.2% are male, with an average age of 37.1 years.

03

Which brands do Sport Clips fans like most?

Sport Clips fans show strongest brand affinity for Supercuts (149.26×), Great Clips (40.1×), and Uffizi (561.26×) over the country average.

04

Where do Sport Clips fans live in United States?

Sport Clips fans in United States are most concentrated in Texas (reach ~700K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sport Clips fans also like?

Beyond Sport Clips itself, the audience over-indexes on Great Clips (40.1×), Uffizi (561.26×), Hair Cuttery (70.66×), and Casey (14.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sport Clips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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