Rascasse Audience Intelligence

CosmoProf Audience in United States

A data profile of the people who buy, follow and care about CosmoProf in United States — modelled from more than twelve digital signal sources. CosmoProf has an estimated audience of 4,952,120 people in United States.

#10among Beauty in United States#73among Event in United States#134in Beauty & Wellness

The average CosmoProf fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Ohio.

Top brand affinities include SalonCentric, Panty & Stocking with Garterbelt, Bookmyshow, with strongest over-indexing on SalonCentric (61.19× the country average).

Demographically, the CosmoProf audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CosmoProf fan in United States is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for SalonCentric.

Category: Beauty & Wellness · Type: Event · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CosmoProf profile in United States.

Audience size
5M
in United States
Gender
78.1%♀
21.9% male
Age
33.6
average years
Country rank
#6763
Event in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CosmoProf fans

78.1% are female, 21.9% are male, average age 33.6.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for CosmoProf audience in United States
MetricValue
Female78.1%
Male21.9%
Average age33.6
Estimated audience size4,952,120
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the CosmoProf audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3919%
40-4915%
50+9%
Fig. 04

Worldwide distribution

72.4%

of the worldwide CosmoProf audience comes from United States.

Worldwide audience distribution share by country for CosmoProf
CountryShare
United States72.4%
Italy8.6%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CosmoProf audience in United States is strongest.

Fig. 05

Top regions by affinity

CosmoProf fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K2.26×
02Idaho~50K2.16×
03Ohio~300K1.66×
04Nevada~70K1.56×
05West Virginia~30K1.50×
06Pennsylvania~200K1.49×
07Kentucky~90K1.48×
08Arizona~100K1.44×
09North Dakota~10K1.43×
10Indiana~100K1.41×
11Connecticut~70K1.39×
12Tennessee~100K1.34×
13Washington~100K1.30×
14Oregon~70K1.26×
15California~700K1.21×
16North Carolina~200K1.21×
17Florida~400K1.17×
18Wisconsin~90K1.17×
19Rhode Island~20K1.13×
20Minnesota~80K1.11×
21Arkansas~40K1.07×
22South Dakota~10K1.05×
23Virginia~100K1.03×
24Alaska~10K1.03×
25South Carolina~80K1.02×
26Montana~10K1.02×
27Colorado~80K1.01×
28Maryland~80K1.00×
29Illinois~200K0.97×
30Hawaii~20K0.94×
31Michigan~100K0.92×
32Nebraska~20K0.91×
33New Hampshire~20K0.91×
34Massachusetts~90K0.88×
35Georgia~100K0.85×
36Iowa~30K0.76×
37Delaware~10K0.75×
38Kansas~30K0.71×
39Missouri~50K0.68×
40New Mexico~20K0.66×
41New York~200K0.65×
42Maine~10K0.64×
43Alabama~40K0.58×
44Wyoming~4K0.53×
45New Jersey~70K0.52×
46Washington, District of Columbia~5K0.34×
47Mississippi~10K0.32×
48Oklahoma~10K0.21×
49Louisiana~10K0.17×
50Texas~60K0.14×
Fig. 06

Affinity by region

Affinity by region — CosmoProf, United States
0.14×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CosmoProf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CosmoProf audience
#·InterestCategoryAffinity×
01Jos AlukkasShopping93.97×
02BookmyshowSports89.37×
03TripotoTravel & Leisure88.74×
04SalonCentricShopping61.19×
05Panty & Stocking with GarterbeltMovies & TV57.83×
06Real Canadian SuperstoreShopping30.24×
07Woman WithinFashion & Accessoires29.55×
08Ricky HattonSports18.68×
09Barber chairBeauty & Wellness15.20×
10Pretty NailsBeauty & Wellness14.23×
11Hair CutteryBeauty & Wellness14.22×
12EpilatorBeauty & Wellness13.53×
13Hair tutorialsBeauty & Wellness13.52×
14Microblade technologyBusiness & Career8.88×
15Long hairBeauty & Wellness7.45×
16HairbrushBeauty & Wellness4.92×
17Health And BeautyBeauty & Wellness4.71×
18WifeKids & Family3.52×
19Hair straighteningBeauty & Wellness3.44×
20CaseyMusic & Radio3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CosmoProf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CosmoProf audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
Quality AwarenessPREMIUM1.29×
Luxury OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CosmoProf audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.75×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CosmoProf have in United States?

CosmoProf has an estimated audience of 4,952,120 people in United States, concentrated in California and Florida.

02

What is the gender split and age of CosmoProf fans?

78.1% of CosmoProf fans are female, 21.9% are male, with an average age of 33.6 years.

03

Which brands do CosmoProf fans like most?

CosmoProf fans show strongest brand affinity for SalonCentric (61.19×), Panty & Stocking with Garterbelt (57.83×), and Bookmyshow (89.37×) over the country average.

04

Where do CosmoProf fans live in United States?

CosmoProf fans in United States are most concentrated in California (reach ~700K), Florida (reach ~400K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do CosmoProf fans also like?

Beyond CosmoProf itself, the audience over-indexes on Panty & Stocking with Garterbelt (57.83×), Bookmyshow (89.37×), Woman Within (29.55×), and Long hair (7.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See CosmoProf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CosmoProf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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