CosmoProf Audience in United States

CosmoProf logo

CosmoProf has an estimated audience of 4,940,232 people in United States. 78.1% are female, 21.9% are male, average age 33.6. Top regions: California, Florida, Ohio. Top brand affinities: SalonCentric, Panty & Stocking with Garterbelt, Bookmyshow, Woman Within, Long hair.

The average CosmoProf fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Ohio. Top brand affinities include SalonCentric, Panty & Stocking with Garterbelt, Bookmyshow, with strongest over-indexing on SalonCentric (61.19× the country average). Demographically, the CosmoProf audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Event · Subtype: Beauty

Demographics of CosmoProf fans

Demographic split for CosmoProf audience in United States
MetricValue
Female78.1%
Male21.9%
Average age33.6
Estimated audience size4,940,232

Audience persona

The typical CosmoProf fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for SalonCentric.

Top regions in United States

Top regions ranked by reach for CosmoProf in United States
RegionReachAffinity
California641,8701.18×
Florida371,2101.11×
Ohio270,6691.78×
Pennsylvania256,9731.54×
North Carolina188,6531.27×
New York185,0690.67×
Illinois165,3761×
Arizona138,6611.37×
Tennessee132,7431.34×
Indiana130,4741.45×
Washington129,7851.31×
Georgia129,7670.85×
Michigan124,5210.96×
Virginia124,4091.03×
Utah100,9872.28×
Kentucky96,2121.55×
Wisconsin91,6891.23×
Massachusetts87,9250.9×
Maryland83,9930.99×
Minnesota80,7681.14×
Colorado77,8161×
South Carolina76,2461.03×
Nevada71,1501.49×
Connecticut70,4201.42×
Oregon69,7611.23×
New Jersey67,4410.54×
Texas64,7100.15×
Missouri55,4130.7×
Idaho52,8762.13×
Arkansas45,0111.11×
Alabama40,4070.59×
West Virginia34,0101.48×
Iowa31,7810.78×
Kansas27,1940.7×
Nebraska23,1810.94×
Rhode Island17,6091.12×
New Hampshire17,2320.89×
Hawaii17,1060.81×
New Mexico15,8900.64×
North Dakota14,0051.38×
Montana12,7180.93×
Mississippi11,5840.28×
South Dakota11,2980.99×
Maine10,5590.6×
Oklahoma10,4280.19×
Alaska10,1720.96×
Delaware9,4620.69×
Louisiana6,6700.1×
Washington, District of Columbia4,8630.33×
Wyoming3,7040.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CosmoProf audience
BrandAffinityCategory
SalonCentric61.19×Shopping
Panty & Stocking with Garterbelt57.83×Movies & TV
Bookmyshow89.37×Sports
Woman Within29.55×Fashion & Accessoires
Long hair7.45×Beauty & Wellness
Hair tutorials13.52×Beauty & Wellness
Pretty Nails14.23×Beauty & Wellness
Hair Cuttery14.22×Beauty & Wellness
Health And Beauty4.71×Beauty & Wellness
Barber chair15.2×Beauty & Wellness
Jos Alukkas93.97×Shopping
Hairbrush4.92×Beauty & Wellness
Ricky Hatton18.68×Sports
Microblade technology8.88×Business & Career
Wife3.52×Kids & Family
Casey3.11×Music & Radio
Real Canadian Superstore30.24×Shopping
Hair straightening3.44×Beauty & Wellness
Epilator13.53×Beauty & Wellness
Tripoto88.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CosmoProf audience
TraitClusterScore
Luxury OrientationPREMIUM3.75
Risk AppetiteTHRILL1.69
Healthy LifestyleBALANCE1.33
ExtroversionTHRILL1.26
Pet OwnershipJOY1.25
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for CosmoProf
CountryShare
United States72.4%
Italy8.6%
Canada5.8%

See CosmoProf audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does CosmoProf have in United States?

CosmoProf has an estimated audience of 4,940,232 people in United States, concentrated in California and Florida.

What is the gender split and age of CosmoProf fans?

78.1% of CosmoProf fans are female, 21.9% are male, with an average age of 33.6 years.

Which brands do CosmoProf fans like most?

CosmoProf fans show strongest brand affinity for SalonCentric (61.19×), Panty & Stocking with Garterbelt (57.83×), and Bookmyshow (89.37×) over the country average.

Where do CosmoProf fans live in United States?

CosmoProf fans in United States are most concentrated in California (reach 641,870), Florida (reach 371,210), and Ohio (reach 270,669). These three regions account for the largest share of the active audience.

What other brands do CosmoProf fans also like?

Beyond CosmoProf itself, the audience over-indexes on Panty & Stocking with Garterbelt (57.83×), Bookmyshow (89.37×), Woman Within (29.55×), and Long hair (7.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CosmoProf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.