Cosmetology Audience in United States

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Cosmetology has an estimated audience of 21,136,160 people in United States. 79.9% are female, 20.1% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Fairy godmother, Grinch.

The average Cosmetology fan in United States is 40.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (12.82× the country average). Demographically, the Cosmetology audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Cosmetology fans

Demographic split for Cosmetology audience in United States
MetricValue
Female79.9%
Male20.1%
Average age40.3
Estimated audience size21,136,160

Audience persona

The typical Cosmetology fan in United States is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Cosmetology in United States
RegionReachAffinity
Texas2,780,0221.53×
California2,669,8871.15×
Florida1,613,9461.13×
New York1,044,5560.88×
Georgia894,4691.37×
North Carolina853,0371.34×
Illinois733,3681.04×
Pennsylvania683,1270.96×
Ohio660,5881.01×
Michigan548,8710.99×
New Jersey509,8990.95×
Tennessee501,2721.18×
Virginia497,9080.97×
Arizona467,8961.08×
South Carolina428,5081.35×
Indiana402,5311.04×
Washington385,3180.91×
Louisiana379,7521.39×
Alabama377,8681.28×
Maryland372,7351.03×
Missouri320,9360.94×
Massachusetts305,1520.73×
Colorado288,1820.87×
Kentucky278,3011.05×
Oklahoma273,8261.17×
Mississippi265,5921.53×
Wisconsin257,5230.81×
Minnesota243,8910.81×
Nevada238,3161.17×
Arkansas214,5781.23×
Utah205,2321.08×
Kansas192,2271.15×
Oregon182,7770.75×
Connecticut165,8630.78×
Iowa145,5300.84×
New Mexico133,3691.26×
West Virginia120,5721.23×
Idaho111,3421.05×
Nebraska98,4270.93×
Hawaii79,5480.88×
Delaware52,4120.9×
New Hampshire50,0910.6×
Maine49,1450.65×
Washington, District of Columbia47,9560.75×
Montana46,3630.79×
Rhode Island45,6280.68×
South Dakota43,5000.89×
North Dakota37,7800.87×
Alaska32,3550.72×
Wyoming24,9170.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cosmetology audience
BrandAffinityCategory
Goop12.82×Internet & Social Media
Governor of Michigan14.08×Politics & Society
headspace14.22×Health
Fairy godmother11.1×Literature
Grinch5.59×Movies & TV
Wok9.07×Food & Beverages
Grace Slick11.75×Music & Radio
Google Home8.46×Technology & Electronics
Historic site5.48×Arts & Culture
Cherish (group)13.89×Music & Radio
Hibachi10.01×Food & Beverages
Vocal harmony5.53×Music & Radio
Bank account2.79×Business & Career
No Escape (1994 film)12.56×Movies & TV
El Paso County, Colorado14.25×Travel & Leisure
TV Fanatic11.53×Movies & TV
Hipster10.4×Politics & Society
Harlow12.71×Travel & Leisure
Hardik Pandya15.46×Sports
National Paralympic Committee22.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cosmetology audience
TraitClusterScore
ExtroversionTHRILL1.76
Price SensitivityPREMIUM1.36
IndulgenceJOY1.27
Healthy LifestyleBALANCE1.24
CreativityOPEN1.24
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Cosmetology
CountryShare
United States17.9%
United Kingdom5.7%
India4.4%

See Cosmetology audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Cosmetology have in United States?

Cosmetology has an estimated audience of 21,136,160 people in United States, concentrated in Texas and California.

What is the gender split and age of Cosmetology fans?

79.9% of Cosmetology fans are female, 20.1% are male, with an average age of 40.3 years.

Which brands do Cosmetology fans like most?

Cosmetology fans show strongest brand affinity for Goop (12.82×), Governor of Michigan (14.08×), and headspace (14.22×) over the country average.

Where do Cosmetology fans live in United States?

Cosmetology fans in United States are most concentrated in Texas (reach 2,780,022), California (reach 2,669,887), and Florida (reach 1,613,946). These three regions account for the largest share of the active audience.

What other brands do Cosmetology fans also like?

Beyond Cosmetology itself, the audience over-indexes on Governor of Michigan (14.08×), headspace (14.22×), Fairy godmother (11.1×), and Grinch (5.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cosmetology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.