Spas Audience in United States

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Spas has an estimated audience of 65,484,833 people in United States. 68.8% are female, 31.2% are male, average age 41.7. Top regions: California, New York, Texas. Top brand affinities: Beauty salons, Macy's, Dresses, Handbags, Hair care.

The average Spas fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Beauty salons, Macy's, Dresses, with strongest over-indexing on Beauty salons (1.72× the country average). Demographically, the Spas audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment

Demographics of Spas fans

Demographic split for Spas audience in United States
MetricValue
Female68.8%
Male31.2%
Average age41.7
Estimated audience size65,484,833

Audience persona

The typical Spas fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty salons.

Top regions in United States

Top regions ranked by reach for Spas in United States
RegionReachAffinity
California10,914,7371.52×
New York8,848,1772.42×
Texas6,378,1061.13×
Florida5,240,8921.18×
Virginia3,216,9842.02×
New Jersey2,695,0841.62×
Illinois2,518,1501.15×
Pennsylvania2,404,8291.09×
Washington2,195,7561.67×
Georgia2,043,4341.01×
North Carolina1,815,9100.92×
Ohio1,609,0500.8×
Massachusetts1,546,0511.2×
Michigan1,349,2000.79×
Colorado1,304,3801.26×
Oregon1,205,8621.61×
Maryland1,112,7090.99×
Tennessee1,030,4050.78×
Arizona1,029,5810.77×
Indiana958,9780.8×
Nevada889,2981.4×
South Carolina870,7880.88×
Minnesota853,0270.91×
Wisconsin798,7980.81×
Connecticut741,4481.13×
Missouri713,7100.68×
Louisiana658,6190.78×
Utah633,4521.08×
Alabama551,5590.6×
Oklahoma486,4410.67×
Hawaii458,2641.63×
Kentucky457,5490.56×
Kansas384,4320.74×
Washington, District of Columbia376,1571.91×
Iowa340,7480.63×
Arkansas301,5240.56×
New Mexico280,7050.85×
Mississippi278,7100.52×
Idaho268,1900.82×
New Hampshire216,5470.84×
Rhode Island208,2881×
Maine195,1520.83×
Vermont181,6561.58×
Delaware171,2270.95×
Nebraska161,7170.49×
West Virginia147,8700.48×
Montana109,7770.6×
Alaska105,1110.75×
South Dakota70,1580.46×
Wyoming63,1180.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spas audience
BrandAffinityCategory
Beauty salons1.72×Beauty & Wellness
Macy's1.53×Shopping
Dresses1.51×Fashion & Accessoires
Handbags1.55×Fashion & Accessoires
Hair care1.55×Beauty & Wellness
Facial1.82×Beauty & Wellness
Spanish language1.5×Politics & Society
Great Clips1.58×Beauty & Wellness
Children's clothing1.56×Fashion & Accessoires
Zoom (TV channel)1.61×Technology & Electronics
Cosmetology1.62×Beauty & Wellness
Causeway Bay1.57×Travel & Leisure
Uruguay1.76×Travel & Leisure
Quinceañera (telenovela)1.66×Movies & TV
Frock1.54×Fashion & Accessoires
Mexico City1.64×Travel & Leisure
Spa, Belgium2.13×Travel & Leisure
Lace1.54×Fashion & Accessoires
Mineral water1.58×Food & Beverages
AliExpress1.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spas audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
Risk AppetiteTHRILL1.74
ExtroversionTHRILL1.56
IndulgenceJOY1.11
Price SensitivityPREMIUM1.11
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Spas
CountryShare
United States16.4%
Japan5.0%
Italy4.7%

See Spas audiences in other countries

More Treatment audiences in United States

Frequently asked questions

How many fans does Spas have in United States?

Spas has an estimated audience of 65,484,833 people in United States, concentrated in California and New York.

What is the gender split and age of Spas fans?

68.8% of Spas fans are female, 31.2% are male, with an average age of 41.7 years.

Which brands do Spas fans like most?

Spas fans show strongest brand affinity for Beauty salons (1.72×), Macy's (1.53×), and Dresses (1.51×) over the country average.

Where do Spas fans live in United States?

Spas fans in United States are most concentrated in California (reach 10,914,737), New York (reach 8,848,177), and Texas (reach 6,378,106). These three regions account for the largest share of the active audience.

What other brands do Spas fans also like?

Beyond Spas itself, the audience over-indexes on Macy's (1.53×), Dresses (1.51×), Handbags (1.55×), and Hair care (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.