Day spa Audience in United States
Day spa has an estimated audience of 12,251,681 people in United States. 74.2% are female, 25.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Food, Facial, Sales promotion, Indian Premier League.
The average Day spa fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Food, Facial, with strongest over-indexing on Food and drink (1.67× the country average). Demographically, the Day spa audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Day spa fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 39.2 |
| Estimated audience size | 12,251,681 |
Audience persona
The typical Day spa fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,537,246 | 1.88× |
| Texas | 1,139,780 | 1.08× |
| Florida | 1,097,107 | 1.32× |
| New York | 1,060,679 | 1.55× |
| New Jersey | 537,560 | 1.73× |
| Virginia | 469,969 | 1.57× |
| Pennsylvania | 469,224 | 1.14× |
| North Carolina | 399,299 | 1.08× |
| Washington | 387,477 | 1.58× |
| Georgia | 383,022 | 1.01× |
| Illinois | 380,354 | 0.93× |
| Massachusetts | 342,482 | 1.42× |
| Michigan | 333,977 | 1.04× |
| Colorado | 304,094 | 1.57× |
| Maryland | 293,925 | 1.4× |
| Ohio | 271,338 | 0.72× |
| Wisconsin | 246,313 | 1.34× |
| Indiana | 237,155 | 1.06× |
| Arizona | 234,085 | 0.94× |
| Tennessee | 227,986 | 0.93× |
| Oregon | 202,735 | 1.44× |
| South Carolina | 164,143 | 0.89× |
| Connecticut | 161,179 | 1.31× |
| Utah | 153,170 | 1.4× |
| Missouri | 130,584 | 0.66× |
| Minnesota | 129,002 | 0.73× |
| Alabama | 120,422 | 0.7× |
| Oklahoma | 116,951 | 0.86× |
| Nevada | 109,564 | 0.92× |
| Arkansas | 95,094 | 0.94× |
| Louisiana | 86,933 | 0.55× |
| Kansas | 79,502 | 0.82× |
| Kentucky | 66,563 | 0.43× |
| Hawaii | 60,236 | 1.14× |
| New Mexico | 55,727 | 0.91× |
| Washington, District of Columbia | 52,743 | 1.43× |
| New Hampshire | 52,638 | 1.09× |
| Idaho | 51,399 | 0.84× |
| Mississippi | 50,277 | 0.5× |
| Iowa | 43,775 | 0.43× |
| Delaware | 40,340 | 1.19× |
| Rhode Island | 36,371 | 0.93× |
| Maine | 35,437 | 0.81× |
| Nebraska | 30,711 | 0.5× |
| Vermont | 26,344 | 1.22× |
| Alaska | 22,141 | 0.84× |
| West Virginia | 21,614 | 0.38× |
| Montana | 19,967 | 0.59× |
| South Dakota | 11,168 | 0.39× |
| Wyoming | 9,748 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.67× | Food & Beverages |
| Food | 1.61× | Food & Beverages |
| Facial | 4× | Beauty & Wellness |
| Sales promotion | 2.01× | Shopping |
| Indian Premier League | 3.89× | Sports |
| Restaurants | 1.53× | Food & Beverages |
| Google Flights | 3.04× | Travel & Leisure |
| Hobby Lobby | 2.02× | Home & Garden |
| Child | 1.56× | Kids & Family |
| Kohl's | 1.91× | Shopping |
| Nordstrom rack | 2.34× | Fashion & Accessoires |
| Massage | 2.76× | Health |
| Macy's | 1.82× | Shopping |
| Sephora | 1.96× | Shopping |
| Skin care | 1.99× | Beauty & Wellness |
| Waxing | 3.3× | Beauty & Wellness |
| Bank of America | 1.77× | Business & Career |
| Personal care | 1.96× | Health |
| Spas | 1.7× | Beauty & Wellness |
| Marshalls | 1.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Indulgence | JOY | 1.24 |
| Price Sensitivity | PREMIUM | 1.21 |
| Creativity | OPEN | 1.2 |
| Luxury Orientation | PREMIUM | 1.17 |
| Mindfulness | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 29.3% |
| United States | 15.5% |
| Italy | 7.6% |
See Day spa audiences in other countries
More Treatment audiences in United States
- Facial (25,818,490)
- Laser (15,966,802)
- Ultraviolet (10,377,069)
- Facial care (10,367,856)
- Silicone (10,181,146)
Frequently asked questions
How many fans does Day spa have in United States?
Day spa has an estimated audience of 12,251,681 people in United States, concentrated in California and Texas.
What is the gender split and age of Day spa fans?
74.2% of Day spa fans are female, 25.8% are male, with an average age of 39.2 years.
Which brands do Day spa fans like most?
Day spa fans show strongest brand affinity for Food and drink (1.67×), Food (1.61×), and Facial (4×) over the country average.
Where do Day spa fans live in United States?
Day spa fans in United States are most concentrated in California (reach 2,537,246), Texas (reach 1,139,780), and Florida (reach 1,097,107). These three regions account for the largest share of the active audience.
What other brands do Day spa fans also like?
Beyond Day spa itself, the audience over-indexes on Food (1.61×), Facial (4×), Sales promotion (2.01×), and Indian Premier League (3.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Day spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.