Concerts Audience in United States

Concerts logo

Concerts has an estimated audience of 77,851,095 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Classical music, Livemusic, Ticketmaster, NBA playoffs, Music festivals.

The average Concerts fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Classical music, Livemusic, Ticketmaster, with strongest over-indexing on Classical music (1.75× the country average). Demographically, the Concerts audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Touchpoint · Subtype: Record label

Demographics of Concerts fans

Demographic split for Concerts audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size77,851,095

Audience persona

The typical Concerts fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Classical music.

Top regions in United States

Top regions ranked by reach for Concerts in United States
RegionReachAffinity
California12,016,0171.4×
Texas7,067,3301.06×
Florida5,154,8730.98×
New York4,858,3291.12×
Pennsylvania2,820,2831.08×
Illinois2,634,3231.02×
Michigan2,472,4881.21×
North Carolina2,465,0481.05×
Ohio2,422,3111.01×
Georgia2,404,3081×
New Jersey2,273,3771.15×
Virginia2,096,4151.11×
Arizona1,810,4391.14×
Washington1,752,2101.12×
Massachusetts1,694,6661.1×
Indiana1,652,4741.16×
Maryland1,432,6541.07×
Tennessee1,393,0790.89×
Colorado1,367,1651.11×
Missouri1,275,1581.02×
Minnesota1,194,5801.07×
South Carolina1,074,7440.92×
Wisconsin972,3840.83×
Louisiana927,0990.92×
Alabama920,5160.85×
Kentucky906,4120.93×
Oregon883,8410.99×
Oklahoma860,6141×
Utah856,0361.23×
Connecticut836,0231.07×
Nevada723,1030.96×
Arkansas580,4990.91×
Kansas569,8170.93×
Iowa566,1140.88×
Mississippi544,5260.85×
New Mexico465,9761.19×
Idaho398,3381.02×
West Virginia365,8421.01×
Nebraska362,3130.93×
New Hampshire309,7141.01×
Hawaii277,1650.83×
Maine260,8600.94×
Rhode Island252,6461.02×
Washington, District of Columbia235,2021.01×
Delaware201,0380.94×
Vermont190,1121.39×
Montana166,8240.77×
South Dakota135,0970.75×
North Dakota125,9420.79×
Alaska102,6050.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concerts audience
BrandAffinityCategory
Classical music1.75×Music & Radio
Livemusic2.01×Music & Radio
Ticketmaster1.9×Travel & Leisure
NBA playoffs1.78×Sports
Music festivals1.68×Music & Radio
Underground hip hop2.04×Music & Radio
NBA Finals1.57×Sports
West Coast hip hop1.59×Music & Radio
Hair Extensions1.74×Beauty & Wellness
Curly Hair1.75×Beauty & Wellness
Electro (music)1.61×Music & Radio
Alternative hip hop1.54×Music & Radio
Lace wig1.56×Beauty & Wellness
CONPASS2.55×Music & Radio
Southern hip hop1.53×Music & Radio
Cadillac2.59×Music & Radio
Rockefeller Center2.53×Music & Radio
Gorilla2.52×Music & Radio
We2.57×Music & Radio
WNBA1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concerts audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Community OrientationOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Concerts
CountryShare
United States22.5%
United Kingdom5.2%
Japan4.4%

See Concerts audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Concerts have in United States?

Concerts has an estimated audience of 77,851,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Concerts fans?

53.9% of Concerts fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do Concerts fans like most?

Concerts fans show strongest brand affinity for Classical music (1.75×), Livemusic (2.01×), and Ticketmaster (1.9×) over the country average.

Where do Concerts fans live in United States?

Concerts fans in United States are most concentrated in California (reach 12,016,017), Texas (reach 7,067,330), and Florida (reach 5,154,873). These three regions account for the largest share of the active audience.

What other brands do Concerts fans also like?

Beyond Concerts itself, the audience over-indexes on Livemusic (2.01×), Ticketmaster (1.9×), NBA playoffs (1.78×), and Music festivals (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.