Rascasse Audience Intelligence

Link Audience in United States

A data profile of the people who buy, follow and care about Link in United States — modelled from more than twelve digital signal sources. Link has an estimated audience of 11,198,657 people in United States.

#8among Concert venue in United States#188among POI in United States#229in Music & Radio

The average Link fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.57× the country average).

Demographically, the Link audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Link fan in United States is more male, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Link profile in United States.

Audience size
11.2M
in United States
Gender
42.6%♀
57.4% male
Age
40.3
average years
Country rank
#3202
POI in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Link fans

42.6% are female, 57.4% are male, average age 40.3.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Link audience in United States
MetricValue
Female42.6%
Male57.4%
Average age40.3
Estimated audience size11,198,657
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Link audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Link audience comes from United States.

Worldwide audience distribution share by country for Link
CountryShare
United States36.0%
United Kingdom7.5%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Link audience in United States is strongest.

Fig. 05

Top regions by affinity

Link fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.14×
02Louisiana~100K1.80×
03New York~500K1.59×
04Massachusetts~200K1.56×
05Illinois~300K1.45×
06California~900K1.42×
07Washington~200K1.40×
08Colorado~100K1.35×
09Utah~70K1.25×
10Virginia~200K1.16×
11Connecticut~70K1.12×
12New Jersey~200K1.11×
13Oregon~70K1.08×
14Minnesota~90K1.01×
15North Carolina~200K1.00×
16Texas~500K0.99×
17Georgia~200K0.99×
18Pennsylvania~200K0.98×
19Maryland~100K0.98×
20Vermont~10K0.98×
21Arkansas~50K0.95×
22New Hampshire~20K0.95×
23Rhode Island~20K0.95×
24Arizona~100K0.94×
25Maine~20K0.94×
26Indiana~100K0.93×
27Tennessee~100K0.91×
28Florida~400K0.90×
29Missouri~90K0.90×
30Wisconsin~80K0.90×
31Michigan~100K0.89×
32Idaho~30K0.89×
33Kansas~40K0.86×
34Ohio~200K0.85×
35South Carolina~70K0.83×
36Nebraska~20K0.82×
37Kentucky~60K0.81×
38Alabama~70K0.80×
39Nevada~50K0.80×
40Iowa~40K0.79×
41Alaska~10K0.79×
42Oklahoma~50K0.76×
43Montana~10K0.76×
44North Dakota~9K0.75×
45Hawaii~20K0.72×
46Delaware~10K0.70×
47Mississippi~30K0.66×
48West Virginia~20K0.66×
49New Mexico~20K0.64×
50South Dakota~9K0.64×
Fig. 06

Affinity by region

Affinity by region — Link, United States
0.64×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Link audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Link audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.57×
02DepopFashion & Accessoires2.22×
03LivemusicMusic & Radio1.92×
04Compact carCars & Mobility1.77×
05Labor DayPolitics & Society1.70×
06Megan FoxMovies & TV1.69×
07Movie theaterMovies & TV1.68×
08Us WeeklyInternet & Social Media1.63×
09Film scoreMusic & Radio1.63×
10Music festivalsMusic & Radio1.61×
11VoucherShopping1.60×
12BrewingFood & Beverages1.56×
13BarsTravel & Leisure1.55×
14FoodieFood & Beverages1.53×
15NightlifeArts & Culture1.53×
16FlatbreadFood & Beverages1.53×
17Facial hairBeauty & Wellness1.52×
18Wine tastingFood & Beverages1.51×
19MeteorologyHome & Garden1.50×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Link audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Link audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Link audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Link have in United States?

Link has an estimated audience of 11,198,657 people in United States, concentrated in California and New York.

02

What is the gender split and age of Link fans?

42.6% of Link fans are female, 57.4% are male, with an average age of 40.3 years.

03

Which brands do Link fans like most?

Link fans show strongest brand affinity for Concerts (2.57×), Bars (1.55×), and Livemusic (1.92×) over the country average.

04

Where do Link fans live in United States?

Link fans in United States are most concentrated in California (reach ~900K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Link fans also like?

Beyond Link itself, the audience over-indexes on Bars (1.55×), Livemusic (1.92×), Foodie (1.53×), and Music festivals (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See Link audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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