Rascasse Audience Intelligence

Voucher Audience in United States

A data profile of the people who buy, follow and care about Voucher in United States — modelled from more than twelve digital signal sources. Voucher has an estimated audience of 12,813,295 people in United States.

#1847among Topic in United States#88in Shopping

The average Voucher fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ticket (admission), United States, Ticketmaster, with strongest over-indexing on Ticket (admission) (5.38× the country average).

Demographically, the Voucher audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Voucher fan in United States is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Ticket (admission).

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voucher profile in United States.

Audience size
12.8M
in United States
Gender
58.3%♀
41.7% male
Age
43.1
average years
Country rank
#2778
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voucher fans

58.3% are female, 41.7% are male, average age 43.1.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Voucher audience in United States
MetricValue
Female58.3%
Male41.7%
Average age43.1
Estimated audience size12,813,295
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Voucher audience in United States
Age bracketShare%
16-199%
20-2918%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Voucher audience comes from United States.

Worldwide audience distribution share by country for Voucher
CountryShare
United States19.3%
Italy9.4%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voucher audience in United States is strongest.

Fig. 05

Top regions by affinity

Voucher fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K2.20×
02New York~1.5M1.78×
03Washington, District of Columbia~60K1.57×
04Mississippi~200K1.51×
05Georgia~600K1.41×
06Maryland~300K1.33×
07Alabama~200K1.19×
08Michigan~400K1.17×
09Arkansas~100K1.17×
10New Mexico~70K1.17×
11South Carolina~200K1.14×
12Tennessee~300K1.13×
13Texas~1M1.12×
14Oklahoma~200K1.11×
15Arizona~300K1.10×
16Missouri~200K1.10×
17Florida~900K1.07×
18North Carolina~400K1.07×
19Nevada~100K1.07×
20Delaware~40K1.06×
21California~1.5M1.05×
22Hawaii~60K1.04×
23Ohio~400K1.03×
24New Jersey~300K1.03×
25Virginia~300K1.02×
26Indiana~200K1.02×
27Massachusetts~300K1.00×
28Connecticut~100K0.99×
29Kentucky~200K0.97×
30Pennsylvania~400K0.95×
31Illinois~400K0.95×
32Alaska~30K0.93×
33Rhode Island~40K0.91×
34Iowa~90K0.89×
35West Virginia~50K0.87×
36Wisconsin~200K0.84×
37Oregon~100K0.84×
38Kansas~80K0.82×
39Washington~200K0.81×
40Colorado~200K0.80×
41Maine~40K0.79×
42South Dakota~20K0.79×
43Vermont~20K0.79×
44North Dakota~20K0.78×
45Nebraska~50K0.75×
46Idaho~50K0.75×
47Montana~30K0.74×
48Minnesota~100K0.72×
49Utah~80K0.70×
50New Hampshire~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Voucher, United States
0.70×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voucher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voucher audience
#·InterestCategoryAffinity×
01Ticket (admission)Travel & Leisure5.38×
02EventbriteTravel & Leisure4.70×
03American ExpressBusiness & Career3.55×
04TicketmasterTravel & Leisure3.22×
05PriceShopping1.97×
06American AirlinesTravel & Leisure1.90×
07U.S. stateTravel & Leisure1.86×
08TelevisionsTechnology & Electronics1.65×
09Rock musicMusic & Radio1.65×
10United StatesTravel & Leisure1.64×
11GiftShopping1.63×
12PsychologyBusiness & Career1.63×
13Pop musicMusic & Radio1.61×
14SoftwareTechnology & Electronics1.58×
15Comedy moviesMovies & TV1.54×
16CosmeticsBeauty & Wellness1.54×
17FamilyKids & Family1.53×
18Current eventsArts & Culture1.53×
19BusinessBusiness & Career1.52×
20ChildKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voucher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voucher audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
CreativityOPEN1.49×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voucher audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.06×
Pet OwnershipJOY1.07×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Voucher have in United States?

Voucher has an estimated audience of 12,813,295 people in United States, concentrated in California and New York.

02

What is the gender split and age of Voucher fans?

58.3% of Voucher fans are female, 41.7% are male, with an average age of 43.1 years.

03

Which brands do Voucher fans like most?

Voucher fans show strongest brand affinity for Ticket (admission) (5.38×), United States (1.64×), and Ticketmaster (3.22×) over the country average.

04

Where do Voucher fans live in United States?

Voucher fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Voucher fans also like?

Beyond Voucher itself, the audience over-indexes on United States (1.64×), Ticketmaster (3.22×), U.S. state (1.86×), and Business (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Voucher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Voucher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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