Voucher Audience in United States

Voucher logo

Voucher has an estimated audience of 12,813,295 people in United States. 58.3% are female, 41.7% are male, average age 43.1. Top regions: New York, California, Texas. Top brand affinities: Ticket (admission), United States, U.S. state, Ticketmaster, Business.

The average Voucher fan in United States is 43.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Ticket (admission), United States, U.S. state, with strongest over-indexing on Ticket (admission) (5.38× the country average). Demographically, the Voucher audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Voucher fans

Demographic split for Voucher audience in United States
MetricValue
Female58.3%
Male41.7%
Average age43.1
Estimated audience size12,813,295

Audience persona

The typical Voucher fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Ticket (admission).

Top regions in United States

Top regions ranked by reach for Voucher in United States
RegionReachAffinity
New York1,388,6981.94×
California1,387,7940.98×
Texas1,239,4291.13×
Florida932,2921.07×
Georgia611,9531.55×
Ohio431,2821.09×
Illinois430,2041.01×
North Carolina428,9451.11×
Michigan424,6981.27×
Pennsylvania420,5160.97×
Louisiana396,6232.4×
New Jersey338,8771.04×
Virginia320,7051.03×
Arizona303,3791.16×
Maryland300,8681.37×
Tennessee292,2361.14×
Indiana245,2761.05×
Massachusetts243,7690.97×
Missouri243,3281.18×
Alabama226,7371.27×
South Carolina225,1121.17×
Washington197,2630.77×
Mississippi166,5601.58×
Oklahoma165,4821.16×
Wisconsin158,8820.82×
Colorado158,2390.78×
Kentucky154,5760.96×
Nevada136,5551.1×
Connecticut130,3791.01×
Arkansas121,7811.15×
Minnesota118,7680.65×
Oregon117,4730.8×
Iowa92,5190.88×
New Mexico77,4451.21×
Kansas71,2050.71×
Utah61,9930.54×
Washington, District of Columbia59,0081.53×
Hawaii53,4430.97×
West Virginia46,6280.78×
Nebraska39,5440.62×
Delaware38,4371.09×
Idaho36,3020.56×
Rhode Island33,9850.83×
Maine29,7700.65×
New Hampshire27,0620.54×
Alaska21,9070.8×
Montana20,4300.57×
South Dakota16,6580.56×
North Dakota14,0850.54×
Vermont11,4530.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Voucher audience
BrandAffinityCategory
Ticket (admission)5.38×Travel & Leisure
United States1.64×Travel & Leisure
U.S. state1.86×Travel & Leisure
Ticketmaster3.22×Travel & Leisure
Business1.52×Business & Career
Family1.53×Kids & Family
Euphoria1.54×Movies & TV
American Express3.55×Business & Career
Televisions1.65×Technology & Electronics
Rock music1.65×Music & Radio
Current events1.53×Arts & Culture
Comedy movies1.54×Movies & TV
Software1.58×Technology & Electronics
Cosmetics1.54×Beauty & Wellness
Child1.52×Kids & Family
Price1.97×Shopping
Gift1.63×Shopping
Pop music1.61×Music & Radio
Psychology1.63×Business & Career
New York City1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Voucher audience
TraitClusterScore
Risk AppetiteTHRILL1.92
Luxury OrientationPREMIUM1.7
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.27
Quality AwarenessPREMIUM1.19
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Voucher
CountryShare
United States19.3%
Italy9.4%
United Kingdom8.2%

See Voucher audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Voucher have in United States?

Voucher has an estimated audience of 12,813,295 people in United States, concentrated in New York and California.

What is the gender split and age of Voucher fans?

58.3% of Voucher fans are female, 41.7% are male, with an average age of 43.1 years.

Which brands do Voucher fans like most?

Voucher fans show strongest brand affinity for Ticket (admission) (5.38×), United States (1.64×), and U.S. state (1.86×) over the country average.

Where do Voucher fans live in United States?

Voucher fans in United States are most concentrated in New York (reach 1,388,698), California (reach 1,387,794), and Texas (reach 1,239,429). These three regions account for the largest share of the active audience.

What other brands do Voucher fans also like?

Beyond Voucher itself, the audience over-indexes on United States (1.64×), U.S. state (1.86×), Ticketmaster (3.22×), and Business (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Voucher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.