American Express Audience in United States

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American Express has an estimated audience of 24,751,890 people in United States. 52.8% are female, 47.2% are male, average age 43.6. Top regions: California, Florida, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Chase (bank), Google Flights, Personal finance, Capital One.

The average American Express fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Chase (bank), Google Flights, with strongest over-indexing on Yahoo!奇摩名人娛樂 (4.87× the country average). Demographically, the American Express audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Credit card

Demographics of American Express fans

Demographic split for American Express audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.6
Estimated audience size24,751,890

Audience persona

The typical American Express fan in United States is balanced, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for American Express in United States
RegionReachAffinity
California3,399,7221.25×
Florida2,929,4751.75×
New York2,399,0511.73×
Texas2,111,4710.99×
Georgia1,342,0081.76×
New Jersey997,6311.58×
Pennsylvania777,2730.93×
Illinois776,3040.94×
North Carolina768,7381.03×
Michigan735,7451.14×
Massachusetts716,8701.47×
Virginia673,7871.12×
Ohio660,4740.87×
Arizona532,4711.05×
Minnesota485,8781.37×
Tennessee484,6730.98×
Maryland456,5031.07×
South Carolina427,6531.15×
Washington422,3150.85×
Connecticut380,6241.53×
Colorado376,4710.97×
Utah337,2121.52×
Alabama334,4340.97×
Louisiana309,4230.97×
Indiana291,8930.65×
Missouri274,1480.69×
Wisconsin267,6630.72×
Nevada252,7551.06×
Kentucky239,6460.77×
Oregon204,2960.72×
Oklahoma181,8120.66×
Mississippi171,1140.84×
Arkansas149,7040.73×
Kansas128,4950.66×
Hawaii118,9311.12×
Iowa114,4540.56×
New Hampshire112,8561.16×
Idaho106,6510.86×
Washington, District of Columbia93,9111.26×
New Mexico91,2920.74×
Rhode Island86,3201.1×
Maine79,3110.89×
Montana74,7291.09×
Nebraska72,7750.59×
West Virginia60,1320.52×
Delaware59,1670.87×
Vermont44,8161.03×
Alaska39,3700.74×
North Dakota37,7710.74×
South Dakota29,5040.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Express audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂4.87×Internet & Social Media
Chase (bank)4.97×Business & Career
Google Flights4.17×Travel & Leisure
Personal finance1.69×Business & Career
Capital One2.39×Business & Career
Money1.98×Business & Career
Chase2.61×Business & Career
LabCorp3.2×Health
Asia2.86×Travel & Leisure
Google Drive2.15×Technology & Electronics
Education1.52×Business & Career
Bank of America1.98×Business & Career
Financial services2.14×Business & Career
Citibank3.7×Business & Career
Charles Schwab Corporation3.1×Business & Career
Google Docs1.89×Internet & Social Media
Las Vegas2.12×Travel & Leisure
Banking1.7×Business & Career
Google News2.58×News
Take-out2.09×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Express audience
TraitClusterScore
TravellingTHRILL1.67
Quality AwarenessPREMIUM1.5
Luxury OrientationPREMIUM1.38
IndulgenceJOY1.35
Career OrientationPOWER1.35
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for American Express
CountryShare
United States42.9%
Mexico5.7%
United Kingdom5.4%

See American Express audiences in other countries

More Credit card audiences in United States

Frequently asked questions

How many fans does American Express have in United States?

American Express has an estimated audience of 24,751,890 people in United States, concentrated in California and Florida.

What is the gender split and age of American Express fans?

52.8% of American Express fans are female, 47.2% are male, with an average age of 43.6 years.

Which brands do American Express fans like most?

American Express fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (4.87×), Chase (bank) (4.97×), and Google Flights (4.17×) over the country average.

Where do American Express fans live in United States?

American Express fans in United States are most concentrated in California (reach 3,399,722), Florida (reach 2,929,475), and New York (reach 2,399,051). These three regions account for the largest share of the active audience.

What other brands do American Express fans also like?

Beyond American Express itself, the audience over-indexes on Chase (bank) (4.97×), Google Flights (4.17×), Personal finance (1.69×), and Capital One (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.