Barclaycard Audience in United States

Barclaycard logo

Barclaycard has an estimated audience of 293,428 people in United States. 48.7% are female, 51.3% are male, average age 38.5. Top regions: California, New York, Florida. Top brand affinities: Capital One, Nelson DeMille, Google News, Toronto-Dominion Bank, Discover Card.

The average Barclaycard fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Capital One, Nelson DeMille, Google News, with strongest over-indexing on Capital One (15.27× the country average). Demographically, the Barclaycard audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Credit card

Demographics of Barclaycard fans

Demographic split for Barclaycard audience in United States
MetricValue
Female48.7%
Male51.3%
Average age38.5
Estimated audience size293,428

Audience persona

The typical Barclaycard fan in United States is balanced, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Barclaycard in United States
RegionReachAffinity
California34,1811.06×
New York30,3881.85×
Florida23,2631.17×
Texas18,7380.74×
Pennsylvania15,6921.59×
Massachusetts13,0942.27×
New Jersey11,1581.5×
North Carolina10,4781.19×
Illinois10,2531.05×
Georgia8,1000.9×
Ohio7,9000.87×
Virginia7,5471.06×
Arizona6,8661.15×
Michigan5,3980.7×
Washington5,0830.86×
Connecticut5,0231.71×
Colorado4,8451.05×
Maryland4,7600.94×
Tennessee4,7120.8×
Wisconsin4,2660.97×
South Carolina4,1870.95×
Indiana4,0350.75×
Missouri3,8650.82×
Alabama3,3300.81×
Oregon3,0510.91×
Louisiana2,9430.78×
Minnesota2,7830.66×
Nevada2,6980.95×
Kentucky2,5720.7×
Oklahoma2,4170.74×
Hawaii2,2391.78×
New Hampshire2,1451.85×
Utah1,9900.76×
Kansas1,8790.81×
Arkansas1,5910.66×
Mississippi1,5150.63×
Iowa1,4070.58×
Maine1,3061.24×
Delaware1,2231.51×
Rhode Island1,1711.25×
Washington, District of Columbia1,1251.28×
New Mexico1,1210.76×
Idaho1,0540.72×
West Virginia9270.68×
Nebraska8690.59×
Vermont8081.57×
Montana5070.62×
Alaska4110.66×
North Dakota3190.53×
South Dakota3130.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barclaycard audience
BrandAffinityCategory
Capital One15.27×Business & Career
Nelson DeMille236.55×Literature
Google News15.55×News
Toronto-Dominion Bank20×Business & Career
Discover Card71.11×Shopping
Tom Felton25.93×Movies & TV
Citibank9.96×Business & Career
Satya Nadella45.3×Business & Career
Epsom82×Travel & Leisure
Andy Williams41.22×Music & Radio
Carmen Electra20×Movies & TV
Iker Casillas67.95×Sports
CapCut9.78×Technology & Electronics
Crucial Memory49.86×Technology & Electronics
Branson, Missouri15.96×Travel & Leisure
American Express5.33×Business & Career
Pacific Ocean4.93×Travel & Leisure
Pyrenees75.53×Travel & Leisure
Kirstie Alley16.3×Movies & TV
Charles Schwab Corporation5.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barclaycard audience
TraitClusterScore
Risk AppetiteTHRILL2
ExtroversionTHRILL1.62
Luxury OrientationPREMIUM1.59
Career OrientationPOWER1.4
Price SensitivityPREMIUM1.35
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Barclaycard
CountryShare
United Kingdom79.0%
United States10.4%
Germany4.3%

See Barclaycard audiences in other countries

More Credit card audiences in United States

Frequently asked questions

How many fans does Barclaycard have in United States?

Barclaycard has an estimated audience of 293,428 people in United States, concentrated in California and New York.

What is the gender split and age of Barclaycard fans?

48.7% of Barclaycard fans are female, 51.3% are male, with an average age of 38.5 years.

Which brands do Barclaycard fans like most?

Barclaycard fans show strongest brand affinity for Capital One (15.27×), Nelson DeMille (236.55×), and Google News (15.55×) over the country average.

Where do Barclaycard fans live in United States?

Barclaycard fans in United States are most concentrated in California (reach 34,181), New York (reach 30,388), and Florida (reach 23,263). These three regions account for the largest share of the active audience.

What other brands do Barclaycard fans also like?

Beyond Barclaycard itself, the audience over-indexes on Nelson DeMille (236.55×), Google News (15.55×), Toronto-Dominion Bank (20×), and Discover Card (71.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barclaycard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.