Rascasse Audience Intelligence

Satya Nadella Audience in United States

Satya Nadella has an estimated audience of 635K people in United States.

The average Satya Nadella fan in United States is 43.0 years old, more male, and lives primarily in California.

By number of fans, Satya Nadella ranks #72 among the 391 objects in Entrepreneur in United States — 0.7× the group median.

Its fans are 1.7 years older than the group average of 41.3.

Women make up 39.1% of the fan base, 8.4 percentage points fewer than the group average.

Compared with the other 390 objects in Entrepreneur, Satya Nadella fans stand out for their interest in German hip hop, Giannis Antetokounmpo and JetBrains.

Most fans live in California, Washington, New York.

Top affinities include German hip hop, Giannis Antetokounmpo, JetBrains, with strongest over-indexing on German hip hop (150.37× the country average).

Demographically, the Satya Nadella audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Satya Nadella fan in United States is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for German hip hop.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
635K
in United States
Gender
39.1%♀
60.9% male
Age
43.0
average years
Country rank
#31782
among all objects in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Satya Nadella fans

39.1% are female, 60.9% are male, average age 43.0.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Satya Nadella audience in United States
MetricValue
Female39.1%
Male60.9%
Average age43.0
Estimated audience size635K
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Satya Nadella audience in United States
Age bracketShare%
16-2415%
25-3411%
35-4422%
45-5432%
55+21%
Fig. 04

Worldwide distribution

33.1%

of the worldwide Satya Nadella audience comes from United States.

Worldwide audience distribution share by country for Satya Nadella
CountryShare
United States33.1%
India29.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Satya Nadella fans by region: top regions in United States
#RegionReachAffinity×
01Washington~70K4.75×
02Washington, District of Columbia~3K2.20×
03California~100K1.91×
04New Jersey~30K1.67×
05Massachusetts~20K1.64×
06New York~60K1.63×
07Virginia~20K1.44×
08Texas~50K1.26×
09Illinois~30K1.26×
10Maryland~10K1.25×
11Georgia~30K1.18×
12Oregon~9K1.17×
13Connecticut~8K1.17×
14North Dakota~2K1.10×
15Colorado~10K1.05×
16Kansas~6K1.03×
17North Carolina~20K1.02×
18Pennsylvania~20K1.00×
19New Hampshire~2K0.96×
20Arizona~10K0.93×
21Wisconsin~10K0.92×
22Delaware~2K0.90×
23Michigan~20K0.89×
24Rhode Island~2K0.89×
25Missouri~10K0.87×
26Minnesota~9K0.87×
27Hawaii~2K0.87×
28Florida~30K0.84×
29Utah~5K0.84×
30Nevada~5K0.84×
31Vermont~1K0.84×
32Maine~2K0.82×
33Indiana~10K0.81×
34Alaska~1K0.80×
35Ohio~20K0.77×
36Idaho~3K0.77×
37Nebraska~3K0.76×
38South Dakota~1K0.76×
39Arkansas~4K0.75×
40Montana~2K0.75×
41Iowa~4K0.74×
42Tennessee~10K0.71×
43Oklahoma~5K0.70×
44South Carolina~7K0.68×
45Kentucky~6K0.68×
46New Mexico~3K0.68×
47West Virginia~2K0.68×
48Mississippi~4K0.64×
49Alabama~6K0.62×
50Louisiana~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Satya Nadella, United States
0.61×1.00×4.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Satya Nadella audience vs. the country average
#·InterestCategoryAffinity×
01German hip hopMusic & Radio150.37×
02Giannis AntetokounmpoSports110.14×
03JetBrainsTechnology & Electronics56.15×
04BarclaycardBusiness & Career45.30×
05Sundar PichaiBusiness & Career30.41×
06Peter ThielBusiness & Career22.19×
07Massive open online courseBusiness & Career20.00×
08BarclaysBusiness & Career19.46×
09Amazon Web ServicesTechnology & Electronics14.42×
10Legally BlondeMovies & TV12.85×
11Jennifer Love HewittMovies & TV11.92×
12Russell WestbrookSports11.88×
13Data scienceBusiness & Career10.84×
14Kyle BuschSports10.15×
15Microsoft WordTechnology & Electronics8.92×
16Luka DončićSports8.47×
17SolitaireGames6.81×
18Motivational speakingBusiness & Career5.87×
19The Washington PostNews5.25×
20InnovationBusiness & Career4.46×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Satya Nadella audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Satya Nadella audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Risk AppetiteTHRILL2.15×
Career OrientationPOWER2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Satya Nadella audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Pet OwnershipJOY0.73×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Satya Nadella over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/satya-nadella-225580” · Methodology