Innovation Audience in United States

Innovation logo

Innovation has an estimated audience of 31,010,304 people in United States. 47.5% are female, 52.5% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Google Drive, Google Docs, Gmail, Gemini, Mobile phones.

The average Innovation fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Drive, Google Docs, Gmail, with strongest over-indexing on Google Drive (4.35× the country average). Demographically, the Innovation audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Innovation fans

Demographic split for Innovation audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.2
Estimated audience size31,010,304

Audience persona

The typical Innovation fan in United States is balanced, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Innovation in United States
RegionReachAffinity
California3,916,2771.15×
Texas3,152,7141.18×
Florida3,066,9121.46×
New York1,939,8501.12×
Georgia1,218,0731.28×
Illinois1,147,3751.11×
North Carolina1,096,6031.18×
Pennsylvania1,001,9360.96×
Virginia980,7561.3×
Ohio858,9970.9×
New Jersey792,1021×
Michigan779,7910.96×
Arizona717,7081.13×
Tennessee646,0951.04×
Washington622,3471×
Maryland615,9231.16×
Massachusetts607,0950.99×
Indiana574,2101.01×
Minnesota548,2501.23×
South Carolina494,1371.06×
Missouri483,3820.97×
Louisiana471,1281.18×
Alabama467,3041.08×
Wisconsin431,3600.92×
Colorado399,2130.82×
Kentucky338,6840.87×
Oklahoma315,4600.92×
Mississippi309,2411.21×
Nevada292,5930.98×
Utah287,1331.03×
Oregon277,5300.78×
Connecticut274,9920.88×
Arkansas254,9181×
Iowa229,7290.9×
Kansas220,7900.9×
New Hampshire154,8091.27×
Hawaii153,3001.15×
Idaho149,8820.96×
Nebraska144,8410.93×
New Mexico136,9860.88×
Washington, District of Columbia113,9981.22×
West Virginia110,1960.76×
South Dakota82,9211.16×
Rhode Island76,0740.77×
Delaware74,4290.87×
Maine73,5580.66×
North Dakota59,5540.93×
Montana54,8980.64×
Alaska52,2410.79×
Vermont36,2890.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Innovation audience
BrandAffinityCategory
Google Drive4.35×Technology & Electronics
Google Docs3.87×Internet & Social Media
Gmail3.82×Internet & Social Media
Gemini4.79×Technology & Electronics
Mobile phones2.43×Technology & Electronics
Money2.71×Business & Career
Android (operating system)2.64×Technology & Electronics
Popular music2.73×Music & Radio
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Mobile app2.3×Technology & Electronics
Video2.37×Movies & TV
X2.12×Internet & Social Media
Financial technology7.69×Business & Career
Philosophy2.35×Business & Career
U.S. state2.18×Travel & Leisure
Small business2.73×Business & Career
GitHub6.02×Internet & Social Media
Transport2.43×Cars & Mobility
Online shopping1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Innovation audience
TraitClusterScore
Risk AppetiteTHRILL2.34
Luxury OrientationPREMIUM1.74
DIY MentalityTHRILL1.32
ExtroversionTHRILL1.3
IndividualismJOY1.26
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Innovation
CountryShare
United States17.2%
Italy5.5%
France5.1%

See Innovation audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Innovation have in United States?

Innovation has an estimated audience of 31,010,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Innovation fans?

47.5% of Innovation fans are female, 52.5% are male, with an average age of 43.2 years.

Which brands do Innovation fans like most?

Innovation fans show strongest brand affinity for Google Drive (4.35×), Google Docs (3.87×), and Gmail (3.82×) over the country average.

Where do Innovation fans live in United States?

Innovation fans in United States are most concentrated in California (reach 3,916,277), Texas (reach 3,152,714), and Florida (reach 3,066,912). These three regions account for the largest share of the active audience.

What other brands do Innovation fans also like?

Beyond Innovation itself, the audience over-indexes on Google Docs (3.87×), Gmail (3.82×), Gemini (4.79×), and Mobile phones (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.