Rascasse Audience Intelligence

Innovation Audience in United States

A data profile of the people who buy, follow and care about Innovation in United States — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 31,010,304 people in United States.

#47among Field of study in United States#604among Topic in United States#114in Business & Career

The average Innovation fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Google Docs, Gmail, with strongest over-indexing on Google Drive (4.35× the country average).

Demographically, the Innovation audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Innovation fan in United States is balanced, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Innovation profile in United States.

Audience size
31M
in United States
Gender
47.5%♀
52.5% male
Age
43.2
average years
Country rank
#872
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Innovation fans

47.5% are female, 52.5% are male, average age 43.2.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Innovation audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.2
Estimated audience size31,010,304
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Innovation audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Innovation audience comes from United States.

Worldwide audience distribution share by country for Innovation
CountryShare
United States17.2%
Italy5.5%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Innovation audience in United States is strongest.

Fig. 05

Top regions by affinity

Innovation fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1M1.39×
02South Dakota~100K1.37×
03Florida~3M1.31×
04New Hampshire~200K1.30×
05North Carolina~1M1.28×
06Georgia~1M1.25×
07Texas~3.5M1.24×
08Hawaii~200K1.24×
09Minnesota~500K1.23×
10Mississippi~300K1.23×
11Louisiana~500K1.18×
12Maryland~600K1.10×
13California~3.5M1.08×
14Arizona~700K1.08×
15Washington, District of Columbia~100K1.08×
16Alabama~500K1.07×
17Illinois~1M1.05×
18South Carolina~500K1.05×
19Indiana~600K1.03×
20Arkansas~300K1.03×
21New York~2M1.02×
22North Dakota~60K1.01×
23New Jersey~800K0.98×
24Tennessee~600K0.98×
25Missouri~500K0.98×
26Kentucky~400K0.98×
27Idaho~200K0.97×
28Nevada~300K0.96×
29Utah~300K0.96×
30Pennsylvania~1M0.95×
31Wisconsin~400K0.94×
32New Mexico~100K0.94×
33Nebraska~100K0.94×
34Oklahoma~300K0.93×
35Massachusetts~600K0.92×
36Kansas~200K0.92×
37Washington~600K0.91×
38Iowa~200K0.91×
39Delaware~80K0.91×
40Alaska~60K0.91×
41Michigan~700K0.90×
42Connecticut~300K0.90×
43Ohio~800K0.88×
44West Virginia~100K0.82×
45Rhode Island~80K0.80×
46Colorado~400K0.79×
47Oregon~300K0.78×
48Vermont~40K0.73×
49Montana~60K0.72×
50Maine~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Innovation, United States
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Innovation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Innovation audience
#·InterestCategoryAffinity×
01Financial technologyBusiness & Career7.69×
02GitHubInternet & Social Media6.02×
03GeminiTechnology & Electronics4.79×
04Google DriveTechnology & Electronics4.35×
05Google DocsInternet & Social Media3.87×
06GmailInternet & Social Media3.82×
07Popular musicMusic & Radio2.73×
08Small businessBusiness & Career2.73×
09MoneyBusiness & Career2.71×
10Android (operating system)Technology & Electronics2.64×
11Mobile phonesTechnology & Electronics2.43×
12TransportCars & Mobility2.43×
13VideoMovies & TV2.37×
14PhilosophyBusiness & Career2.35×
15Mobile appTechnology & Electronics2.30×
16U.S. stateTravel & Leisure2.18×
17XInternet & Social Media2.12×
18CultureLiterature2.10×
19Online shoppingShopping1.75×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Innovation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Innovation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.93×
Design AffinityPREMIUM2.45×
Risk AppetiteTHRILL2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Innovation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.46×
ExtroversionTHRILL1.48×
TraditionCONSERVATISM1.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Innovation have in United States?

Innovation has an estimated audience of 31,010,304 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Innovation fans?

47.5% of Innovation fans are female, 52.5% are male, with an average age of 43.2 years.

03

Which brands do Innovation fans like most?

Innovation fans show strongest brand affinity for Google Drive (4.35×), Google Docs (3.87×), and Gmail (3.82×) over the country average.

04

Where do Innovation fans live in United States?

Innovation fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Innovation fans also like?

Beyond Innovation itself, the audience over-indexes on Google Docs (3.87×), Gmail (3.82×), Gemini (4.79×), and Mobile phones (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Innovation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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