Mobile app Audience in United States
Mobile app has an estimated audience of 98,244,317 people in United States. 52.5% are female, 47.5% are male, average age 41.9. Top regions: California, Texas, Florida.
The average Mobile app fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Mobile app fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.9 |
| Estimated audience size | 98,244,317 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 10,024,418 | 0.93× |
| Texas | 9,240,872 | 1.09× |
| Florida | 7,992,294 | 1.2× |
| New York | 5,799,617 | 1.06× |
| Georgia | 3,519,297 | 1.16× |
| North Carolina | 3,254,146 | 1.1× |
| Ohio | 3,188,667 | 1.05× |
| Pennsylvania | 3,176,195 | 0.96× |
| Illinois | 3,112,515 | 0.95× |
| Virginia | 2,665,525 | 1.11× |
| Tennessee | 2,540,206 | 1.29× |
| Michigan | 2,478,720 | 0.96× |
| New Jersey | 2,391,876 | 0.96× |
| Missouri | 2,071,849 | 1.31× |
| Indiana | 2,009,482 | 1.12× |
| Washington | 1,900,417 | 0.96× |
| Alabama | 1,790,522 | 1.3× |
| Louisiana | 1,756,855 | 1.39× |
| Arizona | 1,733,006 | 0.86× |
| South Carolina | 1,676,201 | 1.13× |
| Kentucky | 1,638,873 | 1.33× |
| Massachusetts | 1,597,421 | 0.83× |
| Maryland | 1,578,953 | 0.93× |
| Oklahoma | 1,315,922 | 1.21× |
| Colorado | 1,287,667 | 0.83× |
| Mississippi | 1,250,687 | 1.55× |
| Wisconsin | 1,235,348 | 0.84× |
| Minnesota | 1,231,680 | 0.87× |
| Arkansas | 1,143,964 | 1.41× |
| Oregon | 1,109,831 | 0.99× |
| Nevada | 933,561 | 0.98× |
| Kansas | 923,585 | 1.19× |
| Connecticut | 848,201 | 0.86× |
| Iowa | 791,086 | 0.98× |
| Utah | 692,300 | 0.79× |
| West Virginia | 623,165 | 1.36× |
| New Mexico | 503,437 | 1.02× |
| Nebraska | 465,002 | 0.94× |
| Idaho | 426,894 | 0.87× |
| Hawaii | 370,075 | 0.88× |
| Maine | 302,812 | 0.86× |
| New Hampshire | 295,325 | 0.76× |
| Washington, District of Columbia | 234,682 | 0.79× |
| Rhode Island | 230,082 | 0.74× |
| Delaware | 213,300 | 0.79× |
| Montana | 200,190 | 0.73× |
| South Dakota | 190,601 | 0.84× |
| North Dakota | 170,259 | 0.84× |
| Alaska | 140,225 | 0.67× |
| Vermont | 119,524 | 0.69× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 7.0% |
| Brazil | 5.7% |
See Mobile app audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.