Rascasse Audience Intelligence

Mobile app Audience in United States

A data profile of the people who buy, follow and care about Mobile app in United States — modelled from more than twelve digital signal sources. Mobile app has an estimated audience of 98,244,317 people in United States.

#46among Lifestyle cluster in United States#66among Topic in United States#6in Technology & Electronics

The average Mobile app fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile app profile in United States.

Audience size
98.2M
in United States
Gender
52.5%♀
47.5% male
Age
41.9
average years
Country rank
#81
Topic in United States
Fig. 01

Search interest · 12-month trend

+233%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile app fans

52.5% are female, 47.5% are male, average age 41.9.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Mobile app audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.9
Estimated audience size98,244,317
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Mobile app audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Mobile app audience comes from United States.

Worldwide audience distribution share by country for Mobile app
CountryShare
United States21.0%
India7.0%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile app audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile app fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1M1.49×
02Arkansas~1M1.41×
03Alabama~2M1.39×
04Louisiana~1.5M1.38×
05Kentucky~1.5M1.32×
06West Virginia~600K1.30×
07Tennessee~2.5M1.23×
08Missouri~2M1.21×
09South Carolina~2M1.20×
10Oklahoma~1.5M1.20×
11Florida~8M1.19×
12Georgia~3.5M1.17×
13Kansas~900K1.10×
14Texas~9M1.09×
15Indiana~2M1.07×
16North Carolina~3M1.06×
17Ohio~3M1.04×
18Virginia~2.5M1.04×
19Nevada~1M1.02×
20New Mexico~500K1.02×
21Iowa~800K0.97×
22Nebraska~500K0.97×
23New York~5.5M0.96×
24Hawaii~400K0.96×
25Michigan~2.5M0.95×
26Maryland~1.5M0.94×
27Oregon~1M0.94×
28Delaware~300K0.94×
29Pennsylvania~3M0.93×
30Arizona~2M0.93×
31New Jersey~2.5M0.91×
32California~9.5M0.90×
33Idaho~400K0.90×
34South Dakota~200K0.90×
35North Dakota~200K0.90×
36Alaska~200K0.89×
37Illinois~3M0.88×
38Washington~1.5M0.88×
39Minnesota~1M0.88×
40Connecticut~900K0.88×
41Montana~200K0.88×
42Utah~800K0.87×
43New Hampshire~300K0.86×
44Maine~300K0.86×
45Rhode Island~300K0.84×
46Wisconsin~1M0.83×
47Vermont~100K0.83×
48Massachusetts~1.5M0.82×
49Colorado~1M0.80×
50Washington, District of Columbia~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Mobile app, United States
0.78×1.00×1.49×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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