Mobile app Audience in Brazil

Mobile app has an estimated audience of 26,707,880 people in Brazil. 57.7% are female, 42.3% are male, average age 40.8. Top regions: São Paulo, Minas Gerais, Bahia.

The average Mobile app fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Mobile app fans

Demographic split for Mobile app audience in Brazil
MetricValue
Female57.7%
Male42.3%
Average age40.8
Estimated audience size26,707,880

Mobile app fans by region: top regions in Brazil

Top regions ranked by reach for Mobile app in Brazil
RegionReachAffinity
São Paulo~5M0.69×
Minas Gerais~2.5M0.89×
Bahia~2M1.06×
Rio de Janeiro~2M0.72×
Maranhão~1.5M2.15×
Rio Grande do Sul~1.5M0.85×
Paraná~1M0.75×
Pernambuco~1M1×
Pará~1M1.28×
Ceará~1M0.96×
Santa Catarina~1M0.79×
Goiás~900K0.87×
Paraíba~600K1.06×
Espírito Santo~500K0.9×
Amazonas~500K1.03×
Mato Grosso~500K0.91×
Piauí~400K1.2×
Rio Grande do Norte~400K1×
Alagoas~400K1×
Federal District~400K0.85×
Mato Grosso do Sul~400K0.93×
Sergipe~300K0.98×
Rondônia~200K0.97×
Tocantins~200K0.97×
Amapá~100K1.02×
Acre~90K1.02×
Roraima~80K1.06×

Worldwide distribution

Worldwide audience distribution share by country for Mobile app
CountryShare
United States21.0%
India7.0%
Brazil5.7%

See Mobile app audiences in other countries

More Lifestyle cluster audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.