Rascasse Audience Intelligence

Mobile app Audience in Brazil

A data profile of the people who buy, follow and care about Mobile app in Brazil — modelled from more than twelve digital signal sources. Mobile app has an estimated audience of 26,707,880 people in Brazil.

#26among Lifestyle cluster in Brazil#37among Topic in Brazil#5in Technology & Electronics

The average Mobile app fan in Brazil is 40.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Bahia.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile app profile in Brazil.

Audience size
26.7M
in Brazil
Gender
57.7%♀
42.3% male
Age
40.8
average years
Country rank
#78
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile app fans

57.7% are female, 42.3% are male, average age 40.8.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Mobile app audience in Brazil
MetricValue
Female57.7%
Male42.3%
Average age40.8
Estimated audience size26,707,880
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Mobile app audience in Brazil
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Mobile app audience comes from Brazil.

Worldwide audience distribution share by country for Mobile app
CountryShare
United States21.0%
India7.0%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile app audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Mobile app fans by region: top regions in Brazil
#RegionReachAffinity×
01Maranhão~1.5M2.15×
02Pará~1M1.28×
03Piauí~400K1.20×
04Bahia~2M1.06×
05Paraíba~600K1.06×
06Roraima~80K1.06×
07Amazonas~500K1.03×
08Amapá~100K1.02×
09Acre~90K1.02×
10Pernambuco~1M1.00×
11Rio Grande do Norte~400K1.00×
12Alagoas~400K1.00×
13Sergipe~300K0.98×
14Rondônia~200K0.97×
15Tocantins~200K0.97×
16Ceará~1M0.96×
17Mato Grosso do Sul~400K0.93×
18Mato Grosso~500K0.91×
19Espírito Santo~500K0.90×
20Minas Gerais~2.5M0.89×
21Goiás~900K0.87×
22Rio Grande do Sul~1.5M0.85×
23Federal District~400K0.85×
24Santa Catarina~1M0.79×
25Paraná~1M0.75×
26Rio de Janeiro~2M0.72×
27São Paulo~5M0.69×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Mobile app audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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