Mobile app Audience in Italy

Mobile app has an estimated audience of 16,216,020 people in Italy. 51.2% are female, 48.8% are male, average age 44.0. Top regions: Lombardy, Lazio, Campania.

The average Mobile app fan in Italy is 44.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Mobile app fans

Demographic split for Mobile app audience in Italy
MetricValue
Female51.2%
Male48.8%
Average age44.0
Estimated audience size16,216,020

Mobile app fans by region: top regions in Italy

Top regions ranked by reach for Mobile app in Italy
RegionReachAffinity
Lombardy~3M1×
Lazio~1.5M0.87×
Campania~1.5M0.9×
Sicilia~1.5M0.92×
Veneto~1.5M1.01×
Piedmont~1M1.04×
Emilia-Romagna~1M0.9×
Puglia~1M0.95×
Tuscany~1M0.91×
Trentino-Alto Adige/Südtirol~600K1.96×
Calabria~500K0.96×
Sardinia~400K0.93×
Liguria~400K0.92×
Marche~400K0.92×
Abruzzo~300K0.94×
Friuli-Venezia Giulia~300K0.95×
Umbria~300K0.96×
Basilicata~200K1.04×
Molise~80K1.09×
Aosta Valley~40K1.04×

Worldwide distribution

Worldwide audience distribution share by country for Mobile app
CountryShare
United States21.0%
India7.0%
Brazil5.7%

See Mobile app audiences in other countries

More Lifestyle cluster audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.